Sign up to save your podcasts
Or
Share Ep. 298 | Content Strategy 101: Shaping B2B Buyers’ Journey
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 298 | Content Strategy 101: Shaping B2B Buyers’ Journey
In this episode, Ryan Bearden talks about how the right content strategy can shape today’s B2B buyer journey. He shares the best B2B content strategies he has come across in his marketing career, what role content plays in effective sales enablement, and how B2B buying practices will evolve in 2022 and beyond. Plus, Ryan shares his thoughts on why marketing hasn’t evolved to adapt to the digital landscape as quickly as it should have.
Connect Ryan Bearden | Follow us on LinkedIn
View all episodes
By Demandbase
5
55 ratings
In this episode, Ryan Bearden talks about how the right content strategy can shape today’s B2B buyer journey. He shares the best B2B content strategies he has come across in his marketing career, what role content plays in effective sales enablement, and how B2B buying practices will evolve in 2022 and beyond. Plus, Ryan shares his thoughts on why marketing hasn’t evolved to adapt to the digital landscape as quickly as it should have.
Connect Ryan Bearden | Follow us on LinkedIn
More shows like OnBase: Smashing Sales and Marketing Misalignments
View all
Frequent Miler on the Air
639 Listeners
All the Hacks: Money, Points & Life
1,611 Listeners
The Daily Churn
157 Listeners
Points Talk®: Your Travel Dreams, Made Possible by Points
970 Listeners