False Urgency, and why it’s bad! False urgency is defined by Jeff and Joe as the act of INVENTING a reason for a client to commit and buy from you. This is usually a lie or some other shady tactic used by inexperienced sales people. But YOU DON’T NEED TO DO IT! Here are some BETTER ways to make the sale professionally and morally. Join our FREE Help More, Sell More Facebook Group: https://www.facebook.com/groups/544964610122130 Burly Sales Online Sales Training and Mentorship: https://www.burlysales.com/ SOS DoJoe With Joe Marcoux: https://sosdojoe.com/ Subscribe and drop us a 5 star review!