What if the product isn’t the point — but the feeling is?

In this episode of Overthinking Out Loud, we dive into the world of Gentle Monster — the Korean eyewear brand that turned sunglasses into an art movement. From robotic arms in Seongsu to global collabs with Jennie and Fendi, we explore how they built an empire on contradiction, curiosity, and vibes.

We unpack how the founder’s journey from Hyundai to DIY brand building led to one of the most recognisable Gen Z-loved brands today — and what it teaches us about experience, storytelling, and why buying something sometimes has nothing to do with the product at all.

✨ If you’ve ever walked into a store and felt something (even if you didn’t buy anything)… this one’s for you.