I have recently observed an increase in my closing rate from 10% (shudder) in the summer of 2020 to 35% in Nov20 - Jan21. Where did that come from? I believe it's down to changes I have made in my process as well as my sales call, all of which have led to a growth in the TRUST prospects have with me. 

In this episode I discuss what I did and break down the Trust factor into 3 buckets along the path - marketing, onboarding to a call, and the call itself. 

This section is followed by your questions and my answers

Time stamps:

1:10 - How To Win Trust With Prospects

23:05 - I only have anonymous client testimonials. Is that good enough? 

29:35 - Selling teeth whitening products on LinkedIn?

31:25 - Video getting fewer views on LinkedIn - should I continue doing video?

35:10 - What openers work in outbound prospecting?

39:55 - Should I write a book to boost my business? 

44:55 - How do you find prospects to start conversations with in the first place?

46:00 - Is it possible to focus only on inbound (content) and ignore outbound prospecting?