You want small business owners to support your cause this season? Well, it's a two-way street. If you're not willing to invest your dollars with them, why would they invest in you?

This episode is quick and dirty, but I think it's a good reminder for those seeking donations or dollars from small business owners this holiday season.

Psst. Owners, I'm also addressing how you need to get comfortable saying no when the ask isn't the right fit. Plus, I share tips on how to get involved when the time is right.