Sparking authentic conversations is the key in this episode of “The Go-To”. We look at two marketing strategies to increase brand awareness among your desired audience. Using old school techniques for new school technologies, Katie Dunsworth-Reiach, Partner and Co-Founder of Talk Shop Media, reveals her insider secrets for public relations success. Our second guest, Priya Chopra, CEO of 1Milk2Sugars, spills all the tea on how social media should be used to engage with your audience and amplifying your reach.