In this episode, Jasleen Kaur G discusses the role of Valentine's Day in marketing. She provides insights on how the holiday is celebrated differently in various regions, sharing examples from Japan and its unique traditions, she examines popular gift categories for both men and women, and highlights how economic behavior changes during this time, also addresses the question of whether brands not directly associated with Valentine's day should participate in holiday promotions.

00:01 Introduction and Episode Selection Process

01:36 Understanding Valentine's Day Marketing

03:03 Valentine's Day Celebrations Around the World

04:23 Consumer Insights and Shopping Habits

05:38 Geographical Considerations for Valentine's Day Marketing

08:10 The Role of Packaging and Product Curation

09:42 Deciding Whether to Participate in Valentine's Day Marketing

10:55 Conclusion and Viewer Engagement