In this episode of Marketing Hat, host Jasleen shares insights from her conversations with D2C founders about the common confusion between marketing and branding activities. She explains the distinction between the two, noting that branding focuses on building a company's identity, values, and emotional connection with customers, while marketing aims to drive sales, generate leads, and increase brand awareness. Jasleen also introduces a mathematical equation used by CMOs to differentiate the investment ratio between marketing and branding and emphasizes the importance of both in creating a strong market presence. The episode further explores the concept of glocalization in marketing, the global consistency of brands, and the significant role of branding in building customer loyalty.

00:00 Welcome Back to Marketing Hacked!

00:27 The Inspiration Behind Today's Episode

01:34 Unraveling the Difference Between Marketing and Branding

02:14 The Secret Mathematical Equation of CMOs

03:21 Investing in Branding vs. Marketing

05:06 The Power of Branding Over Marketing

07:37 Glocalization and Consistency in Branding

09:05 Final Thoughts on Marketing and Branding

09:49 Wrapping Up and Listener Engagement

Think that you are opening a physical store. What would you do?

- You would actually do everything in your power to attract customers by different means.

- You would work on building a relationship with them.

Now, what if I told you that you have to do exactly all of these things for an online store as well, except it's called SEO.

#SEOStrategy #EcommerceMarketing"

Chapters:

In this episode of 'Marketing Hat', the experienced marketer, host, Jasleen Kaur G addresses a frequently asked question—how to select the right marketing agency? The host shares her top four main considerations based on her personal experiences.

Do tune in to know what they are:

00:06 Introduction and Episode Overview

00:46 The Importance of Choosing the Right Marketing Agency

02:21 Why Busy Agencies are Not a Red Flag

03:51 Avoid Stereotyping Agencies Based on Their Clients

05:42 The Importance of Teamwork in an Agency

07:02 The Value of External Feedback and Client Retention

08:33 Conclusion

In this episode, the discussion revolves around the topic of pricing as an integral part of brand strategy despite not always being directly under control of marketing heads or brand managers. The understanding of various pricing strategies including dynamic, geographical, freemium, and penetration pricing is discussed.

Hosted by Jasleen Kaur G

In this episode, Jasleen Kaur G discusses the role of Valentine's Day in marketing. She provides insights on how the holiday is celebrated differently in various regions, sharing examples from Japan and its unique traditions, she examines popular gift categories for both men and women, and highlights how economic behavior changes during this time, also addresses the question of whether brands not directly associated with Valentine's day should participate in holiday promotions.

00:01 Introduction and Episode Selection Process

01:36 Understanding Valentine's Day Marketing

03:03 Valentine's Day Celebrations Around the World

04:23 Consumer Insights and Shopping Habits

05:38 Geographical Considerations for Valentine's Day Marketing

08:10 The Role of Packaging and Product Curation

09:42 Deciding Whether to Participate in Valentine's Day Marketing

10:55 Conclusion and Viewer Engagement

Hey there! While you can find tons of lists showcasing what to prioritize in your marketing efforts for 2024, let me kindly remind you not to overlook these crucial aspects. In the ever-evolving world of marketing, some fundamentals remain constant year after year. So, take a moment to listen and grasp these essential principles to ensure a fantastic year of marketing in 2024.

Marketing Hat- where we take you on an extraordinary journey spanning the heights of 10,000 feet and the depths of 20,000 feet. This marketing-focused podcast goes beyond simply sharing great ideas; it equips you with the necessary skills to generate these ideas yourself.

Gain invaluable insights on achieving marketing growth, securing influencer deals, and crafting effective brand positioning decks. Additionally, unlock the secrets to successfully pitching for promotions. We delve into essential topics, such as determining the appropriate retainer for your brand and identifying the top-performing agencies.

Furthermore, learn how to eliminate transactional elements from your marketing strategies and establish a distinctive brand positioning within the market. Our podcast is here to serve as your ultimate professional guide in navigating the vast realm of marketing.