In this episode of Marketing Hat, host Jasleen shares insights from her conversations with D2C founders about the common confusion between marketing and branding activities. She explains the distinction between the two, noting that branding focuses on building a company's identity, values, and emotional connection with customers, while marketing aims to drive sales, generate leads, and increase brand awareness. Jasleen also introduces a mathematical equation used by CMOs to differentiate the investment ratio between marketing and branding and emphasizes the importance of both in creating a strong market presence. The episode further explores the concept of glocalization in marketing, the global consistency of brands, and the significant role of branding in building customer loyalty.

00:00 Welcome Back to Marketing Hacked!

00:27 The Inspiration Behind Today's Episode

01:34 Unraveling the Difference Between Marketing and Branding

02:14 The Secret Mathematical Equation of CMOs

03:21 Investing in Branding vs. Marketing

05:06 The Power of Branding Over Marketing

07:37 Glocalization and Consistency in Branding

09:05 Final Thoughts on Marketing and Branding

09:49 Wrapping Up and Listener Engagement