While many of us are enjoying recent Freedom Days, from lockdowns we should remember that this sort of thing can always happen again.

Covid could change or outbreak and cause more lockdowns or a whole new disease could create a new pandemic.

If that happens lockdowns could occur again and so we need to lockdown proof our businesses as much as we can.

Sarah & Brian discuss how recent lockdowns in NSW and Victoria severely impacted Sarah’s business West Of The Waves and how the ways she found to work around that can be used for your own small business.

Sarah is also joined by Meg Kennedy from Marketing Directive to discuss how her businesses pre-existing model allowed her to thrive during lockdown.

Besides outlining business elements that she was already doing, Meg also explains other steps that can be taken to keep your business running in lockdown.

In addition Sarah and Meg discuss the importance of social media in lockdown and how it can set you up for when lockdown ends

Meg also shares her business hacks for automation and streamlining your business.

If you would like to get further marketing tips or even have someone to look over your marketing plan, contact Meg at @marketingdirective.co or marketingdirective.co 

For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching https://www.westofthewaves.com/pages/coax-australia-podcast

If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves