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Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when we can accurately read the story behind the data and change up our strategy to meet our unique business goals. According to Corey, the key to success at every step is to operationalize your marketing objectives so that they can meet your equally essential business goals in order to make a real difference in results.
Let’s get started!
MINDSETS:
SKILLSETS:
TOOLSETS:
RESULTS:
A bit more about Corey:
Corey is currently the Head of Marketing at risk3sixty, which supports clients in the construction, management and certification of business-first security and other compliance-based programs. For more than a decade, Corey has worked in a diverse set of roles from web and digital art design to B2B content strategy and management. With a proven track record of developing and executing integrated marketing and communications plans from end-to-end, Corey is a meticulous project manager, balancing highly analytical and deeply creative approaches in his work.
Connect with Corey:
Connect with Mike & Gaby @ Proofpoint Marketing:
Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when we can accurately read the story behind the data and change up our strategy to meet our unique business goals. According to Corey, the key to success at every step is to operationalize your marketing objectives so that they can meet your equally essential business goals in order to make a real difference in results.
Let’s get started!
MINDSETS:
SKILLSETS:
TOOLSETS:
RESULTS:
A bit more about Corey:
Corey is currently the Head of Marketing at risk3sixty, which supports clients in the construction, management and certification of business-first security and other compliance-based programs. For more than a decade, Corey has worked in a diverse set of roles from web and digital art design to B2B content strategy and management. With a proven track record of developing and executing integrated marketing and communications plans from end-to-end, Corey is a meticulous project manager, balancing highly analytical and deeply creative approaches in his work.
Connect with Corey:
Connect with Mike & Gaby @ Proofpoint Marketing: