Hi, I am here with Bert Oliva. Bert Oliva is sought after by companies all over the world for his passion, his knowledge and his infectious spirit. He is a Leadership Expert that has transformed lives and helped many to find their human potential, here is the full episode hope you enjoy. Listen in your favorite podcast app.

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Ari Gronich 0:00  

Has it occurred to you that the systems we live by are not designed to get results? We pay for procedures instead of outcomes, focusing on emergencies rather than preventing disease and living a healthy lifestyle. For over 25 years, I've taken care of Olympians Paralympians a list actors in fortune 1000 companies. If I did not get results, they did not get results. I realized that while powerful people who control the system wants to keep the status quo. If I were to educate the masses, you would demand change. So I'm taking the gloves off and going after the systems as they are. Join me on my mission to create a new tomorrow as I chat with industry experts, elite athletes, thought leaders and government officials about how we activate our vision for a better world. We may agree and we may disagree, but I'm not backing down. I'm Ari Gronich and this is create a new tomorrow Podcast.

I am here with Bert Oliva. My name is Ari Gronich. And we're talking about pivoting and making the most of your life during this COVID era. Berta Oliva is a good friend of mine. He's a leadership and behavior expert for over 20 plus years, he's been on stages with thousands and thousands of people, runs with his wife, a nonprofit that helps with the human trafficking. And he is also a social media expert. So we're going to be discussing the pivot. What are you going to do in order to make the COVID era the best year yet? So Bert, can you tell them a little bit about your background? And why you're talking to them?

Bert Oliva 1:56  

Well, number one, I'm talking to them because of you. Because you're asking me to come in here and I say shirt, let's do this one. That's a good example of collaboration, it's time to collaborate. But before I go into giving you guys some ideas and things that you should be doing, let me go ahead. I've been doing seminars for 26 years all over the world. When it comes to leadership and human behavior. That's my main focus. However, we have been doing social media for quite a bit of time now. And really, we tie it in a little different because we actually apply and leadership skills and human behavior within social media conditions goes, it's more of a marketing strategy. How is it that people can relate connect with you, when you're doing things like this, like going live in your house? How should your background be set up? Why is it set up a certain way? What colors are using, so we get into all that, but like back to what I was saying is, I think it's really important that right now a lot of people reach out, reach out and collaborate with other other creators, even even people in your own industry. Forget about competition, this thing called Co Op petition working together. And this is a time that people those that work together with other people and collaborate are the ones that gonna succeed, the way life was, will no longer be the same way everything has shifted. And that's one of the things, things that we you know, peeping it being in the industry of self help. And we all know this already. It doesn't matter what level if you just got started doing it for 50 years, is all about helping people is about, you know, helping people teaching people new skills and tools, thinking positive, creating affirmations, mindset, all that stuff has been around forever. However, some people get lost in the journey of self help. And it becomes a thing more to feed their ego, if you got into this business is really about helping other people. There's no better time than now to actually do it. Right, like doing these things that we're doing right now?

Ari Gronich 3:56  

Absolutely. So how can how can somebody you know, dismissed the fear and start living the passionate life that they really want during this particular time, because a lot of people are out of work, not going to be able to go back to the same job that they've had not going to be able to go back to the same work that they've done. But they may be passionate about something, they may have a hobby that they're really interested in, and they want to get started on creating that life now versus in 10 or 20 years when they may retire. Right? So

Bert Oliva 4:35  

it's really simple, really simple, right? This is the recipe, stop consuming social media and start creating. Because everyone's on social media. The problem is most people are just consuming information that will bring in fear that will bring in doubts. But you have all these fabulous ideas and things that you know that people want to hear or people want to get into your product or service, whatever the case is, you have all these great ideas. But you're spending so much time in consuming information and not creating that all you have is a dream. You know, the best dream happens when a person takes action, but not just consuming information. So you want to go and get away from fear. No, make sure you schedule your time for that fear, right? Like I tell people go ahead and say, Okay, I'm gonna go ahead and wake up in the morning, and look and see what's going on, you know, with the Coronavirus and all this stuff. Let's go ahead and see what's going on. But only for like 30 minutes, turn it off. Don't look at it again, till the end of the day in to creating your best life, go into creating all these great ideas and make them actually really come alive. Not in here. But actually like what you're doing right now. You know, this is something you wanted to do for a while and you said you know what, you're taking action. And then people are gonna make fun of you, of course, you know, but some people take it too personal. I look at it this way. If I have no haters, no one knows me. You need to be grateful to have haters. So if we get one negative feedback or comment in this feed, I'm going to be so excited. Because that's what you really go look forward to look, the only reason you're gonna get haters and people making fun of you. Besides those people that you know, is because you're making them feel uncomfortable. You're training something inside of them. They know maybe what he's saying is right, but you know, I say it different. Yeah, but you're not doing it, and I am. So that's gonna piss people off. And they're going to come out and say, well, you're not that great. You're Yeah. And then the funny thing is, when you really go and look at some of these trolls and haters, number one, they might not have any followers. Number two, they have a fake little avatar that's not even them. So what why are you concerned about that? Go out there, your goal for today should be I want to go out there and get myself five haters. And the only way you're gonna get haters is by getting out there and getting seen. Right? The more people that see you, the more waves you're going to create, the more tension the more your information goes out there, the more there's going to be those trolls and haters are going to come at you and say, well, you're not doing it right. your background is not right, that make it happen doesn't make a difference. Cool. That means you're doing something right. But just sitting at home, and consuming all that negativity, like I tell people cnn for me has always been constant negative news is not negative. It's not news. So you're consuming all this news. And again, not just it could be Fox, it can be whatever you want, it's still negative news. So you go in there, consume a little bit of it to be in the know, because you really want to know what's going on, especially your state the world, but then don't get stuck there. And then when you are following certain people on social media, choose who you want to follow, right? If you want to grow and expand, why are you choosing people that are putting content up that you don't approve of? Right? You tell me who you hang with? I'll tell you who you are. It's according to Spanish and that doesn't translate well in English, the Macomb King onda. In the UK, King et is some of you hang on, I'll tell you You are so even though you're not hanging with them physically in fun right now, you know, face to face. You're still hanging out with them on social media. So be selective about who you're following? And what is it that you're watch.

Ari Gronich 8:24  

So if you're hanging out with Anderson Cooper, on CNN, you're hanging out with constant negative news.

Bert Oliva 8:32  

Oh, you know, I'm just saying that it's the job to just let people know that they're they think about it. The news isn't that look, anything that has to do with media. They're in business, to get to sell advertising, right? So again, I'm not being CNN, I'm not being a fox, I'm just saying at the end of the day, they're going to give you things to give you fear. So you stay watching, the more you watch, the more ads they can sell. Same thing on social media, right there. When you look at Facebook, Twitter, Instagram, LinkedIn, they're in the advertising business, right? They want to go ahead and go ahead and sell ads. So how do they say sell ads by keeping people on their platform? Right? So this the same thing, at the end of the day, consuming enough information to be able to know and then stop it and move on with your day or your life and make things happen.

Ari Gronich 9:25  

All right. So if somebody was like, say passionate about some hobby, right, and they wanted to get started now because they're out of business, what would be some of the first steps to doing that? So,

Bert Oliva 9:42  

okay, I don't know about hobbies. But the thing when i'm saying is look good, why don't you do an inventory, inventory? The money in your business, what is it in my business that I could start doing online because whether you're online or not, or you're earning money online or not, is inevitable need to do it because it's the new norm. Right, everyone's gone online. The only thing is Coronavirus has done when it comes to social media or digital platform. Like what we're doing right now. It's pushed those five years ahead of time, we were going to be there eventually. But now we were forced to be here. So start thinking, what is it that I have, in all this knowledge, all these years of experience like yourself, you know, you're one of the best and meet for lack of better words for me, but I probably You're the best chiropractor I've ever had in my life. You know, in two seconds, you did this one thing that even my from my toes all the way to my last hair on the top? Not right. However, at the end of the day, how can you put that on line? What is it that I can give out there get value. And also remember this, don't go thinking about what product or service I can sell online? Because that you're going to fail immediately go out there and say, What value can I get value driven, the more value you give, what happens is this, when you get people a ton of value, they don't want to buy your product or service, they want to buy access to you. And once you've done that in your mind, and you figured that out, that's when you become successful. Those people that try to sell product, you might do really well for a month, two months, maybe two years. But eventually the product will get old, and then you get to create another product. But if you are selling access to you, which means Yeah, you have products, but you're giving so much value. A lot of people like well, but you can wait too much value. No. And one of your three hours webinars is like you know, 10 years of information. And why would you do that? Then you'll run out of information. No, I believe for me. And some people may believe, you know, in the higher power or the universe or me happens to be God. And I truly believe that. The more you give, the more up all your information you don't want to give it that's all the permission you're going to have. When you start giving information. You wake up in the morning, you have new ideas, new concepts, new things, you're like, Oh my god, you know what I spoke about this, but this is really now the way is working. So become a content creator, and what I mean, not like a YouTuber or whatever, content creators, create content, go out there and give it away. Get yourself on every single show you can't right now, even with Ari, go ahead and reach out to them and say, when can I be on your show, don't sit there and just watch them say you have some kind of if you have content, you have information, then value to give a shot. That's me, reaching out to those people that are providing shows on to you create your own show, and start collaborating, start working together. Even if you do the same thing. You can have a conversation, you can bring someone here on your show Ari and have a conversation when it comes to spiritual healing and have a conversation when it comes to being your car, you can put a bunch of chiropractors here, do a zoom call with like 10 chiropractors, some things you will agree some things you want agree, but every single one of them should have a niche. And everyone will have mastered this type of work and they mess, collaboration work together. This is the time to do it.

Ari Gronich 13:15  

So if somebody is passionate about something, what I'm hearing you say is to express that passion outwardly via some sort of content creation, whether it be a blog, or a vlog or a live, inch, anything that you are passionate about, start expressing that Now.

Bert Oliva 13:35  

Now. And then like you said, right now one of the things that people they go after fashion, right? Like, for example, they have a status quo. Oh, podcasts are doing really well. I'm gonna go ahead and do a podcast. And they're not good for podcasts. They don't have a good voice. They just don't know how to do it. Maybe they're good for zoom calls. You know, maybe they're good for just doing social media. posts, follow the trend, because podcasts may be now but next week, it might not be good, right? So don't just jump on next wagon and say, Okay, now podcast is in a trend. Let's go ahead and just do podcasts. But you never completed the series that you were doing on zoom. Because you know, podcast is cool. So why jump. People don't stay on as long as they have to to really see success. Right before they get it. They jump off and go somewhere else. If you stick to it, they will wait.

Ari Gronich 14:33  

So what I'm hearing is you say express your passion and be consistent about how you do that. And then that builds followers, collaborators partner

Bert Oliva 14:44  

and find your vehicle at that. To add to that you need to find a vehicle what's your vehicle, what's your vehicle of choice, right like a lot of people will go ahead and buy the latest iPhone. And you know it's supposed to be a smartphone phone is only person that has. So the end of the day you have an iPhone, they spend $500 1500 dollars for the phone. And they only use it to look at their social media and maybe do some texting. Why buy that phone? When I know people that I know that are creators, and they do it with a phone that cost them $300. They don't have the same video quality, but you know what, at least they're doing it. Six months later, they don't buy the latest spot on, they don't have camera equipment, they evolve, because they were doing it. You can only learn by doing things. You study everything you want, like I can study all your years of what you've done. And then go ahead and look at all your YouTube videos, make go and try it. And let's see, no, I really hurt someone. The reason is you study and then you apply. And the more you'll apply, that's how you become an expert in a master. And what it is you do by taking action. So now you have someone that and you know, these people that will sit down with you have a commerce station, you know, you know, they don't know anything. They know the theory

Ari Gronich 16:11  

thing I know.

Bert Oliva 16:13  

I don't know. But, you know, like, some are saying they got pretty cool. And then when they go and they put their hands on the person, you automatically realize, no, these people don't know they've read every single book. They have a theory on how it works, but just like the way they place their hands on the person. Right? So that's what I'm talking about. So yeah, okay, great. You've learned a lot. You study a lot when you go something much.

Ari Gronich 16:44  

Right? Like me with with digital technology and social media I've been I've watched videos on how to build a website, I've, you know, watched marketing, I've taken classes, I've been in seminars on marketing and, and so on. And I know the theories, I know the concepts. But when I actually get down to the doing of it, it it takes me 100 hours to do what somebody else can do in one. That's fine.

Bert Oliva 17:13  

That's fine. But look, how many shows have you done so far?

Ari Gronich 17:17  

I've done about five or six of these show. Six of them, right?

Bert Oliva 17:21  

Yeah. Now remember, you have all this knowledge, you're starting to take action on the knowledge. Be honest with me. Is this the easiest one we've ever done out of the first six?

Ari Gronich 17:34  

It's not easy, but it's easier. Yeah, I mean,

Bert Oliva 17:39  

that's what I said, it's easier than the first one you did. Well imagine that you've done 50 shows.

Ari Gronich 17:44  

And that's mentally and emotionally easy.

Bert Oliva 17:47  

It's also muscle memory. Now you know how to turn on the camera. Now you know where the lighting has to be now, you know if the microphone is working, or not to go live on Facebook, right? So now imagine, imagine that you've got 150 shows, and you have 100,000 followers, people will come to you as they Ari know what your soul like. Or you studied, you put all the information in your mind. And now you decided to take action. Right? So you see, right? It doesn't just happen because you studied every single video or encyclopedia on a certain topic. And you may know it, but until you start applying it, that's when you start becoming an expert. But in fact, there's been said right need over 10,000 hours in something to become an expert, right? 10 hours is more than one year. Right? So I just gives you an idea when people say you go aging, you can walk that stage like no one else can. Well, I've been booed off the stage, I really got kicked off the stage, and I'll share that story with you one day, people actually lose the hope at this stage, I went to this whole process. Now, when I get on that stage, very few people can rock the stage the way I do, and I'm not being arrogant. I just know it. But it's also more than 10,000 hours being on the platform and knowing how to communicate with people.

Ari Gronich 19:14  

So during that ramp up the emotional. The emotional is what really tends to stop people. I know that that stopped me a lot. I grew up in Hollywood and never liked myself on camera and never let anybody take pictures of me. I've recently lost 140 pounds. I feel a little bit of that a little bit better now but I still look at myself and go Hmm, you know this, maybe I should grow a beard like that to cover up the double chin or .

So, you know, the emotional side of starting something new. let's address some of that.

Bert Oliva 20:01  

Motion, affects and motion creates emotion, right? So at the end of the day, part of the reason that the emotion starts affecting you, it's because you're not moving around. You're sitting still, as soon as you move running, you know, it's because you've taught me some of this stuff. My backers, you know, every gamer, why don't you start this? Instead of this, you know, if you move in a different direction, and you focus in a different direction, you will feel different. You know, like, what's your, your cycle in the morning? What cycle do you have? What ritual? You know what routine? Oh, I used to have a routine a sort of a six in the morning, and then get prepared, brush my teeth, go ahead, go to the gym workout for two hours. Okay, so you're telling me that the pen doesn't change the routine, or you've allowed it to change your routine. That's the first mistake. I still wake up at six in the morning, I still work out. I don't go to the gym. I've created a makeshift gym in the backyard to at least get my mind thinking that I'm still where I was. I'm still following my goal. I'm still focused. Most people have allowed this thing to happen. And they're like, you know what, it's just gonna take me one that I just go ahead and take two days off, three days off. Now what happened to their their routine, they wake up at 10 in the morning, at 11. In the morning, when you wake up at 11am warning you now feel like frog just because you know, you used to wake up at six, you're not working out. So now you're like, Okay, I'm getting a little more weight. You know, now you get the press, it starts working against you. You know, motion creates emotionmove. There's a thing in Spanish. If you like beans, they're called Goya beans. You know, go Yeah, means get off your acid. Oh, create a move, right? Don't wait for it to happen. But that's what a lot of you are doing. You know, I'm Bert Oliva. I spoken for 26 years shared the stage with some of the best people on the planet. So they should be calling me now. I wake up every morning, like if it was day one for me. Like when I was in my 20s when I had this big dream to be able to speak all over the different cities around the world, I wake up with that hunger. In fact, just talking about I'm feeling right. At the end of the day, that's what I tell people act as if this is a perfect opportunity to start all over again. Because they will be a new norm. As much as all these experts are saying we're gonna go right back to where we were, and the economy is gonna be great. That's all wonderful. But there's a major hiccup that happened. There's a new norm, a lot of people will not go back to the same job. A lot of people have just realized that Guess what, this can be my new job. I figured out how to do interviews, I figured out I can make monetize on digital on a digital platform. So at the end of the day you millionaires will be created, as we're speaking right now. And what makes them different. The only difference is they're taking action, back to the meet thing, taking action and making it happen, right. Like I say, you're making it happen. The only way you gotta make it, either you make it happen, or it's going to happen for you know, life is just gonna pass you by, you know, there's no such thing as luck, right? Truly, luck is when preparation meets opportunity, your prayer, you got all this knowledge about getting on a platform, social media, whatever. And then you did the first one. I'm sure the first one was, I haven't seen it. But your playlist. Where's that start button? What am I gonna click? Where do I go on zoom? Do I have a background? All these things? And the second one, third one, this is number six. I can't wait to see number 12. I can't wait to see number 50 you're going to get better.

Ari Gronich 23:41  

I am planning on it to happen. So why don't you talk a little bit about how make it happen. God established in 1994. What was the pivot that you were doing when you decided to make it happen? And how is that you know, similar to what somebody can do now?

Bert Oliva 24:02  

Well, we're all the same, nothing, nothing that we've learned from the masters of self help, which to me, they were Dale Carnegie, Napoleon Hill, Norman Vincent Peale. Those were the guys that really created this whole mindset. For me. That's what I've learned for years. Those are the guys that used to study. I remember. I used to work for Xerox Corporation. And as I work the Xerox Corporation, they taught us how to become the best salespeople in the world. You know, we stood up to Leesburg, Virginia, where they had, I would call it a compound but it was really like their college, right? So you'd walk in and you would go ahead and take a course they would actually keep you there for a week or over a weekend. Of course you couldn't let you want to leave the campus. And if it was raining or snowing, it didn't matter because from your dorm The only way you can get knowledge I mean the only way you even if it was raining from the dorm. They had underground tunnels to actually to the classrooms. So they said, you have to be there at seven in the morning. If you weren't there there would lock the door, and you would miss that session. So I learned a lot. And I got turned on by back in the day, I remember seeing the Zig Ziglar, Jim Rohn. And all these gracepoint Tracy and I'm like, Yeah, I would love to this one day. Now I want to, I want to be able to do this. And I remember Les Brown, and one thing I loved him was, you know, every time people would do the same thing, I would leave the place. And then I would always ask myself how? Well he always he told me, Bert, how is none of your business? That's what holds you back. So I started saying, Well, you know what, back in the day, there was only two demo markets for motivational seminars or empowerment. It was Anglo whites and black Americans. You know, you had TD Jakes, we had Les Brown, Tony Robbins, Jim Rohn, there was no space for a Latino guy called Bert Oliva perfect. And that's where it all started happening. You know, I went first thing I did is I started mentoring. And going to every single problem I can go to under these masters and getting involved. And then I realized that certain events and they failed at first and they got better and nicer studying and not a lot of those guys had been I was able to share the stage and have their share the stage with them. A lot of them. Not only are they they're still my mentors, but also personal great friends. They're great personal friends of mine. And again, I started with a dream. And the only difference between this Cuban American made guy has shifted his life is because I took action. And I take action every day. Even for people that are like, well, you really bert you're in a great position in your life, you know, and you come over you see how we live we're pretty laid back. We enjoy life. Really. My children around me travel the world, they come with me when they can when they can't they don't if they want some lifestyle. So at the end of the day, how can I build that? Because I work every day on my dream. Even when I get to a certain level, I do enjoy it. take a little break, like maybe a week. I go right back on it because it's not really work is what I love to do. So in 1994 is when everything really the pivot came in, you know what you were talking about the pivoting point, I remember 1994 you know, I was walking out of the house, and I couldn't find my keys and you know, and then I was upset. And then I said today's gonna be one of those bad days and you kind of programmed yourself with a bad day. Because whenever you say to yourself, whatever the mind whatever the mind conceives, whatever the mind can whatever words whenever you talk with

Ari Gronich 27:45  

whatever the mind can conceive, it can achieve

Bert Oliva 27:48  

that whatever the mind can conceive and believe it can achieve. So you start telling this yourself However, when you voice it out, and you hear your own voice saying today's gonna be a bad day, chances are, even though it's a beautiful day, you will find a negative in that day, just to be right. So I said today's gonna be a bad day, I couldn't find my keys I get in the car, I drive away, I get into a fender bender. Now I'm upset the family's messing No, I go ahead, I get money behind schedule. And and you know, I get a ticket for that by the time I get to the office, I'm standing by the water cooler and telling everyone I knew it was going to be one of those bad days. And that's when I realized if I would have started my day different. And I would have shifted my words. And I would have said to myself maybe if if I didn't say it's going to be a bad day, and that was something else. But like they happen different. So that's when I started realizing that if you get wake up in the morning, you're not having a great day. And the first thing I said to myself, which will make it happen came about is you retire, you reach as high as you can, like you're reaching for the stars, and you just grab it and you pouring it down, you say what are you going to do? I'm going to make it happen. And it became a thing. And then you know, we go to the seminars when people love it. But there's more to it. But at the end of the day, when something bad happens in my life. I don't react. Like I used to back in the day. I'm more I'm able to like say, Well wait, wait, this is not anything. But what am I going to do? I'm going to make it happen. That's become my thing, right? So at the end of the day, you keep moving forward, but don't sit there and say oh my god, or you know, for those people who are waiting for the start. As soon as they got it, what did they do? Most people spent it instead of saying go ahead and partition it and save it and think smarter No, because they were expecting another one in three weeks. Now they didn't get it. So not only concern Oh my God, I should have saved it. No when I get this one. You know, already when I get this one I will save it. They'll get this one spend down to you got to go ahead and plan and look at And what is it you want to do? What What things do I need to go do to get to where I want to go? Right? So when I look at something like, I want to get in shape, the process of getting in shape took over three and a half years. And I'm still nowhere near where I want to be the coronavirus or the pandemic, kind of put a hold on it with the momentum I had. But you'd be surprised. I haven't gained weight. I'm not as buff, right? I got I don't have weights. But at the end of the day, I'm in pretty good shape. Why? Because maybe my body needed a break. I just stopped working out I stopped lifting weights.

Ari Gronich 30:43  

That's good. That's kind of what I've been telling you to do. Anyway.

Bert Oliva 30:46  

I guess a pandemic heard you and I said, hey, let's go ahead and stop Bert.

Ari Gronich 30:50  

Yes. You know, Jim Rohn had a had a saying and I don't know if it was his saying or somebody else's. But it's something that I remember a lot when I'm in the middle of a reaction. And the saying is don't wish it were easy. Wish you were better. And that has stuck with me, I've kind of watched that video where he says that, like 30 or 40 times because it's something I for me, I need to remember, you know, I, I always want things to be easy. Most people want things to be easy. But that that saying don't wish it were easy wish you were better has sparked that wish and that will, for me to I'm active to become movement to do take action, like you've said, and create what I want to create. Because in my world, you know, a bully is only a bully because of the silence of others. So we need to get loud, we need to get active, we need to activate ourselves and those around us that believe in the same things that we want that we believe in, so that we can shut down the bullies. Right? So or change the system. My other favorite saying is we made this shit up, we can make it up differently, how do we want to make it up. And let's start doing the things that it's going to take to get there. So it sounds like in 1994, you had a similar kind of realization. That what you say what you think is going to affect how your day is going to go. So if you're going to be in charge of how your life happens, you've got to be the one to make it happen.

Bert Oliva 32:43  

right choices. You can become a victim of life, way, Victor, the single day, every time you wake up and walk out that door, you have choices. Even when you wake up, what's the first thought process that comes into your mind? Once it comes into your mind ship, it is not something you want to be thinking about. Right? Because think about this when people get into self help. This is not a sprint, this is a marathon, you have to work it. What's the difference with a person that just got into self help. And a person has been doing it for 20, 30 years? Pretty much their thought process, their belief system, all these things Havor? Do they get upset? Yes, they get depressed. Of course, we're all human. It just doesn't last that long. Right? A person that doesn't have the tools will be the press per year, a month a week for something really dumb. A person has been working on themselves, their mindset, their body, their eating habits, they get upset, what would last a year for that person the last two hours for this person 30 minutes. These things, they change things, they collapse some anchors, why he studied it. So what it is, is you start getting better and better. And that's when luck comes in right being in the right place at the right time. But being in the right place at the right time and not having the right tools, you're back to not being lucky. That's why you got to work on yourself. This is why you said in the beginning of the show, I have been studying social media and digital programs and all this stuff for years or for a long time. You know, I didn't use it for a long time. But guess what, that's why it's become easier to you even though you may think is difficult compared to someone like us that we have a whole team that doesn't, that's fine. I guarantee you there's a ton of other people, they can't even get the software installed. So you're that far ahead. You got to look at it and be happy to celebrate. Celebrate everything that you do. reward yourself by saying you know, after this interview, not before the interview right That's another thing people reward themselves way too soon. Celebrate yourself. I'm gonna celebrate for you that you done six already. I want to I want to come back on your maybe no 25th Oh, actually 21 does I love the number 2121 days to change. When you're ready for 21 I want to come back and look at the difference that you've created in just a few sessions, a few shows, and people are like, well, you only have 21 Yeah, these other people like I have a podcasts and 5 million people listen to it. Yeah, well, you know, do they engage that because you're gonna have, like, that's one of the things people are going after what's called vanity, right? They're going after the back. Like, I have 2 million followers on Instagram. Cool, right? At the end of the day, you have 2 million followers. It was this young lady and I'm blanking on her name, she had 2 million followers, she tried to sell a $10 shirt, and no one bought. Then you have someone who doesn't have 2 million followers. And they're making $100,000 a year or even a month with only 1000 followers. Why? Because it's not the vanity num is the engagement, the community, the working the building trust, getting people to know who you are getting people to like you. So don't go after the number, go after the engagement.

Ari Gronich 36:25  

And that reminds me if anybody has any comments if they're watching, we're more than happy to answer any, any questions that you may have for Bert, or myself. So I just wanted to remind you of that. And if you're watching on the replay, we'll also be available to answer comments or questions on the from the replay as well.

Bert Oliva 36:50  

So something great, you brought up the way something you brought up. When you're doing videos like live videos, especially today get like 100 people to watch. And you might get them like 50 to drop off. And by the time you're done with your video, you might end up only two people watch. That's fine. Because you know why there's so much content going out there that they're just cross? What are the numbers increases after on the replay. Because then now they'll watch it when they have the time. And they'll enjoy it. And not only will they watch it, they'll share it. And then some of them even save it. So they can watch it two or three times like you did with that general video, same thing. So don't go after the number. Oh, after the content, the giving value, go after the engagement. That's what we want. I remember repeating that again, because the people are lost right now. They're like, I want to get 10,000 followers, you know, at 10,000 followers, I'll be doing so much better. You'll get 10,000 followers, and you're gonna be doing better because you're still not engaging with your people. You're still not doing this. You know, if someone calls you no matter where you are being honest, stop putting that prima donna concept of you know, are you I'm really busy. No, I have a meeting. I'm gonna be here for another 10 minutes. Oh, Bert, can you do it? Sure. Make time for those people that you care about buying time. And then it's going to be kind of hard. We went back and forth back and forth with my team and myself until we finally were able narrowed down. But why give up on the first time? You know, first time you know the dumbest question the one you don't ask God in us, you know, a we'd like to be on my show. They get no that's fine. Check. Milan. Next person. Don't blow over.

Ari Gronich 38:42  

Yeah. So you know, you're you've been doing some lives on Instagram. And you're finding a lot of success with Instagram as a platform for doing lives. Zoom doesn't have a go to Instagram Live, they only have YouTube, or Facebook. So give us kind of like, if you were to discuss your passion, which right now for you is social media, as well as the leadership and behavior. And you're going to you're going to do your Instagram training. Right? So what time are you on Instagram? And give a little like, you know, before our we went on to video, you gave me some good pointers. So why don't you give the audience a little bit of demo, as well

Bert Oliva 39:33  

show media itself even though I prefer everyone has a preferred social media, right? For some people, maybe LinkedIn for other people, maybe Facebook and that's great. I recommend you're on every single platform. We are all everything. If you look up my name, which is right here, Bert Oliva, you can google me You can find me on every social media you want you coming you just look for me I'm gonna be there. And the reason I'm telling you is because I need To be there, because it's not about me, it's about you. So even though my preferred social media is Instagram, yours may be Facebook. So if I work only on Instagram, I'm going to miss out on already because he's using Facebook. So a lot of the times when we do training on social media, we have a module that focuses heavily on Instagram, but across the board, they all work the same, pretty much, right. And also remember, Facebook owns Instagram. So slowly, they're doing the conversion and moving people across how they move people across. By reducing the algorithm reducing the reach that you have on Facebook, I have over 75,000 people on Facebook organically. And I'm lucky 3.5 or 4% of the people get to see my posts. But now I go to Instagram, and I got a good 30% of the people seeing my posts that are the ones following. Why? Because they want to move you across. So just some of the tools that's just one of them. But some of the tools I tell people look, you have a phone in front of you. When someone goes live, and you're already used to being in front of a camera, when they're going live. And you are you have some time available. And you'll be surprised how many people you know how difficult it is when you first do your first live and no one shows up. Right? And you're speaking to the camera and you're like no one's here. There's no numbers, you get three people, four people, five people and then one. Right. So think about this, most people are going through. So when you have when someone is going on, right, let's say for example, you went live on Facebook, or let's say Instagram, you're going live on Instagram, I see you populate on Instagram, I'm done with this interview, I don't have another mean for like 10 minutes or 20 minutes, a half an hour. But I got a few minutes to spare. I'm gonna request to go live with you. You're going to see that you're going to bring me on. You and I are gonna have a conversation. We're cross promoting each other. Because Instagram will let my people know that I'm speaking to Ari, and let the people that are following you know that you're speaking to Bert. Now that the person that you reached out to be so happy, they usually give you kudos, right? Like they'll say, oh, oh, yeah, I'm gonna bring someone in Bert Oliva but just logged in, he's gonna go ahead and we're gonna have a chat. He is awesome. They're already gonna promote you. So now you're doing this 3, 4, 5 times a day. You're networking online, just by turning on your phone on life, you know, and you're not talking to yourself anymore. Someone already started it. They're just waiting for someone to reach out to them so they can have a conversation. So that's a good way to work and no one's doing it

Ari Gronich 42:37  

sounds like a good ninja hack.

Bert Oliva 42:41  

Well, all of our programs have what you would call ninja hacks. You know, I mean, we don't have it up here. But we have a free one hour webinar

Ari Gronich 42:50  

that pops up. You can switch it to the other

Bert Oliva 42:54  

day up and it doesn't have a domain name. So what it is, is Bert Oliva forward slash MYBO master your business online MYBO Okay, I'm forced MYBO, it's available for you to come in and get a one hour webinar of some of the tips that we're talking about, like this one, right now, these are applicable tools. And it's not a premium for your session. And every session is kind of different, even though it has a certain things that we always talk about. But like this just happened, and we've been using it my team has been stalking each other and is getting on right. So at the end of the day, like what I said earlier, is act as if you're starting your business when you were in your 20s or 18 or 30s. Whenever it was 14 when you had that hunger, that desire when you get there then what happens if you're hungry, Les Brown says the best in life you got to be hungry. be hungry, so be hungry. Wake up in the morning, say Oh, today I'm gonna take over the world Pinky. We're gonna do so we're gonna go ahead and I'm gonna be on five lives. But you don't have anything set up. No, I'm gonna pick up my phone. Make sure we're back on it's good. Go ahead and RVs live. Let me go ahead and see if he wants to chat. You know, I'm Adam. Let me go see if he wants to chat. All those people you're doing a live and you say request to chat with them. They might on the feed. Now you have no one one you just got online. So when what there's no excuse for you not to defeat in today's world? What's happening? The only issues is you telling yourself that maybe I'm not ready. Or maybe I need a better camera. Or when I get a new haircut. And I'll do it. I remember what cut for four weeks ago with a 40 day beard. Not looking like cute Cuban It's easy. My good concern myself with that, no, oh yourself, people buy from people they know, and trust. And I don't think it goes in that order. My order is they like you, they trust you, the reason you're not earning them, you know, they're them to know you, this is a moment in time where marketing is pretty much free. Once you know the techniques, market yourself, get your name out there. And as soon as this is over, and there's a new norm, and events come around, guess what they're gonna call for the events, the person that was there in pre content when everyone else was gone. It's a no brainer.

Ari Gronich 45:50  

That's awesome. I am. I'm blown away always by by your multitude of expertise, right? You're you're not just the leadership and behavior expert, you know, you you've been doing this a long time. Now, you know, you have a, the benefit of having a great team. And even more so a great partner who happened to be an advertising executive for a very long time, right. And she's kind of transition, you know, her

Bert Oliva 46:24  

face about,

Ari Gronich 46:26  

again, getting person I am

Bert Oliva 46:28  

fortunate, and I am blessed, right. However, the me was brought ration. My wife was spending a choosing her degree course in University of Miami. And she's like, what should I take. And I remember when I was at Xerox, learning how to sell and being one of the best guys they had back in the day, I remember telling her the big boys in the in the company, they all marketing experts, why don't you become that take your major as a marketing, you know, as market, she goes, I'll try it, they should fall in love with it. Again, choices, becoming a wake up in the morning and think you're alive and you're awake. That's the first step. However, tick borne awake, when they open their eyes, they're aware, they see opportunities when other people don't. So become aware, pay attention. Yeah, these are both, you know,

Ari Gronich 47:29  

and this is a really great time to reinvent yourself, and to start living your passion, you know, that that pivot that I talked about, and we're kind of coming to towards the end of our call. So I want to kind of bring us back to that pivot, this is a really good time, to create what you're passionate about, and to pivot yourself into a new place with new life and vitality. You know, for me, I've I've been a therapist and a trainer for 25 years, I've, I've worked on some of the most elite athletes on the planet, and actors, actresses, you know, in Hollywood, and I've been pivoting for the last year and a half, towards more education. I've authored a couple books and courses, and, and been doing more consulting work. And speaking, that's been my pivot, but this particular time, has been a great time for me to refocus on that, and start putting out the world who I am and what I want to what I want to do. And so, you know, for the for the audience, you know, how can they do that in a effective? You know, at least it's going to be frustrating at times, because they're doing something new and different. But if they have that vitality, and interest, right? And so you've talked about state changes. So how does somebody go when they're frustrated in the process of doing this pivot? How do they state change, when they'd have never heard that term before?

Bert Oliva 49:20  

Oh, that's, that's, that would take another interview. There's a process there and we can talk about it in 10 minutes, but I gotta go. But what I do, this is something you in real life, they're doing their pivoting point, right? This is the moment you know, are calling a turning point, whatever you want to call it. But at the end of the day, this is when you create the shift. Why would you get depressed and disappointed? Why not? Think about being excited? Think about when you first drove your first car because other people that drive cars that first I'm going to call your friends for calling Tom, you know, whoever was your caretaker was like, Oh my god, make sure you put the foot on the brake. Make sure you did this and you're like, I got this. I got that. You all excited. Wake up excited, there's going to be some obstacles, they're going to be some fender benders, there's gonna be some things that you're gonna just, I didn't know there was a stop sign there. And I'll figure it out as I go. But at the end of the day is exciting. Wake up with that excitement. And then even though those obstacles happen cool, like I tell my children, and I've told a lot of people become a street student, fail fast forward, and then you'll figure it out. Right, make sure you move on. And Les Brown taught me years ago, he said, Bert, you're gonna fall down. And when you fall, make sure you land on your back. Because if you can look up, you can get up. So just keep those things in mind. So before I go, a couple of things I want to say number one, if you want to go to my free webinar, all you have to do is direct message me on your prefers social media Bert Oliva direct message me and we'll send you a link. So you can actually choose the date and it's absolutely free. And then, Ari, thank you so much. And I love you, brother. Thank you for the opportunity, and hopefully looking forward to your 21st show where I'm going to be there again. And I just want to leave you guys my name is Bert Oliva Cuban born American made. Remember to live life and don't life live you. I will see you guys real soon. Thank you.

Ari Gronich 51:26  

Thank you for listening to this podcast. I appreciate all you do to create a new tomorrow for yourself and those around you. If you'd like to take this information further and are interested in joining a community of like minded people who are all passionate about activating their vision for a better world. Go to the website, create a new tomorrow.com and find out how you can be part of making a bigger difference. I have a gift for you just for checking it out and look forward to seeing you take the leap and joining our private paid mastermind community. Until then, see you on the next episode.