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Ep. 30 – Why are SSL certs important to SEO
Why are SSL certs important to SEO
Understand the impact of SSL on your search results. Google is committed to making the web a safer place so they have put strict penalties on businesses not operating with proper SSL certificates.
View Transcript
Host 1: 00:00 Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.
Host 2: 00:30 Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online marketers of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show will be able to answer your most burning questions. You’ve heard about SSL certificates, and hopefully your website has one, but have you ever thought about why they are so important to search engines? Popular content management systems like WordPress, Joomla!, Drupal and website builders have made it relatively easy for business owners to design, create and have a website up and running quickly and efficiently. But the downside to that is that a lot of webmasters are still unsure about how to make their website secure. Web security, privacy, cybercrime, malware, phishing and so on are important issues for online users today.
Host 2: 01:23 A website’s success truly rests on being able to protect it from security vulnerabilities through end-to-end encryption of data being transmitted between the desktop or mobile device and web servers. Now that Internet security is high on everyone’s list of priorities (even search engines), SSL certificates have become essential for anyone with a website. Before we go too much further, let’s make sure we define SSL. SSL stands for Secure Sockets Layer and is the foundational security technology for establishing an encrypted link between a web server and a browser so that all sensitive data passed between the web server and browsers remain private. SSL certificates encrypt data as it is sent and received between servers and computers to ensure that a user’s activity cannot be tracked or their information stolen as it travels across the world wide web. SSL certificates provide privacy, security and data integrity for a website and it also secures visitors’ personal information.
Host 2: 02:20 An SSL cert prevents files from being corrupted as they’re transferred thus maintaining data integrity. Next time you’re online, look to see if there is a green padlock to the left of the URL and if there is an HPPS (S being the important letter) at the beginning of the URL. If there is, you’re golden because it indicates that the website is operating with SSL...
View all episodes
Why are SSL certs important to SEO
Understand the impact of SSL on your search results. Google is committed to making the web a safer place so they have put strict penalties on businesses not operating with proper SSL certificates.
View Transcript
Host 1: 00:00 Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages. We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era. From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.
Host 2: 00:30 Hello everyone. Welcome to On The Net, where it’s all about your online presence. Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online marketers of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show will be able to answer your most burning questions. You’ve heard about SSL certificates, and hopefully your website has one, but have you ever thought about why they are so important to search engines? Popular content management systems like WordPress, Joomla!, Drupal and website builders have made it relatively easy for business owners to design, create and have a website up and running quickly and efficiently. But the downside to that is that a lot of webmasters are still unsure about how to make their website secure. Web security, privacy, cybercrime, malware, phishing and so on are important issues for online users today.
Host 2: 01:23 A website’s success truly rests on being able to protect it from security vulnerabilities through end-to-end encryption of data being transmitted between the desktop or mobile device and web servers. Now that Internet security is high on everyone’s list of priorities (even search engines), SSL certificates have become essential for anyone with a website. Before we go too much further, let’s make sure we define SSL. SSL stands for Secure Sockets Layer and is the foundational security technology for establishing an encrypted link between a web server and a browser so that all sensitive data passed between the web server and browsers remain private. SSL certificates encrypt data as it is sent and received between servers and computers to ensure that a user’s activity cannot be tracked or their information stolen as it travels across the world wide web. SSL certificates provide privacy, security and data integrity for a website and it also secures visitors’ personal information.
Host 2: 02:20 An SSL cert prevents files from being corrupted as they’re transferred thus maintaining data integrity. Next time you’re online, look to see if there is a green padlock to the left of the URL and if there is an HPPS (S being the important letter) at the beginning of the URL. If there is, you’re golden because it indicates that the website is operating with SSL...