The HUSTLR Podcast

EP 31: $30 million In Revenue That Started As A Side Hustle With Gene Caballero


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Welcome back hustlers, today - we have Gene Caballero on the show. He grew up living in South America and Middle Tennessee. He has an MBA in Finance and worked as a corporate sales coach for Dell before co-founding GreenPal - a gig economy startup very much like Uber and Lyft with a focus on lawn care. GreenPal started off as a side hustle and he’s been working on it while maintaining a full-time job as a sales coach for 5 years. In 2018, GreenPal has an annual revenue of $15m USD and projected to close at $30m USD in 2019.

Key Learnings
- Don't take money if you don't have to.
- Don't have money? Put in your sweat and hustle hard for your first customers.
- Don't leave things to luck, make your own luck. Work your ass off.

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The HUSTLR PodcastBy Jeremy Ong