Surprisingly, there are many other reasons why an event can benefit a company besides selling units at your booth. From making industry connections to gauging what your customer demographic wants, it can be a great place to gather data that could help you shape your company's direction. In this episode, Stephen and Lucian tell you about the trade show that opened their eyes to the fact that people wanted the LumenPnP for something we were not even considering, leading to a whole new branch of customers and a significant increase in sales.

Sit back and relax as we discuss the good and bad aspects of events in this episode of the OHM Podcast!

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Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

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• Forever Young - Otis McDonald (Creative Commons Attribution License)

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