In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about what it’s really like to advertise in the open hardware world. From running social media ads to trying out print campaigns, they share what worked, what didn’t, and what they learned along the way.

They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales.

You’ll hear them cover:

• Marketing vs. advertising and why the difference matters
• How to understand what customers need (and how to show you can solve it)
• The tricky part of measuring ad results
• Social media, search ads, sponsorships, and where they fit
• Examples of ad campaigns that hit the mark, and ones that missed

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Join the conversation and share your thoughts at hardware.cafe.

Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To learn more about what we do, visit Opulo.io.

To see everything else we do, including social media, visit Opulo.start.page.

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about the role education plays in engineering and open hardware. They share their own experiences, what they gained from pursuing degrees, what they learned outside of school, and how both shaped their careers.

They get into the cost of formal education, the value of personal projects, and the lessons that only come from real-world work. Join them as they explore when a degree is necessary and when practical experience can be just as powerful.

You’ll hear:

• The ups and downs of earning an engineering degree
• How different educational paths influenced their careers
• Why side projects matter for learning and growth
• Ways to balance classroom learning with hands-on experience
• Thoughts on job hunting with or without a degree

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Join the conversation and share your thoughts at hardware.cafe.

Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io.

To see everything else we do, including social media, check out Opulo.start.page.

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

This week on the Open Hardware Manufacturing Podcast, Thea and Lucy talk about what collaboration really looks like in open source hardware. They share how they each found their way into the open source world, with stories ranging from building Nerf blasters to creating massive community-driven projects, like Nox or the LumenPnP.

The conversation touches on different ways people come together to build projects, why documentation matters, and how simple things like clear expectations or a quick thank-you can make a huge difference for contributors. They also highlight a few projects, such as Arduino and QMK (open source keyboard software), that demonstrate what strong communities can achieve.

In this episode you’ll hear about:

• What collaboration means in open source hardware
• Personal stories from the team
• Lessons from successful projects like Nox, Arduino, and QMK
• How to encourage community contributions
• Why documentation and recognition keep projects thriving

Check out the episode and join the conversation at hardware.cafe

Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy explore the complex world of product certification, an essential yet often intimidating part of bringing hardware to market. They discuss the details of obtaining certifications like FCC and CE, sharing their experiences and insights from the certification process of the Lumen PMP V4. Addressing the challenges of navigating regulatory requirements, they emphasize the importance of understanding electromagnetic compatibility (EMC) and cover the various tests involved, such as radiated emissions and immunity.

Key topics include:

• The significance of certification
• Understanding the costs and time involved in the certification process
• Insights into the various types of testing: emissions, immunity, and ESD
• Strategies for preparing your product for certification
• The role of open source communities in enhancing product design and compliance
• Practical advice for navigating the certification landscape

Don't forget to check out https://hardware.cafe and contribute what you know! Be a part of something that will truly help small businesses around the world.

Mentioned in the episode:

• Sparkfun blog post: https://web.archive.org/web/20200114052820/https://www.sparkfun.com/tutorials/398
• Stephen's Certification YouTube video: https://www.youtube.com/watch?v=NCjFhsOvi2I
• Blog post about the certification process: https://hardware.cafe/lumen-certs/

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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Open Hardware Manufacturing Podcast, we explore the concept of the "bus test", a critical measure of an organization's knowledge sharing and resilience to sudden, unexpected change. Join Stephen and Lucy as they discuss the implications of team members being suddenly unavailable and how to prepare for such scenarios. Drawing from personal experiences and recent challenges, they explore the importance of standard operating procedures (SOPs), cross-training, and documentation in ensuring that a company can thrive even in the absence of key personnel.

Key topics include:

• Defining the bus test and its relevance in startups
• The role of SOPs in maintaining operational continuity
• Cross-training team members to reduce reliance on individuals
• Strategies for effective knowledge management and documentation
• Real-world examples from experiences at Opulo

Brad Feld - Three Machines - Blog Post: https://feld.com/archives/2017/01/the-three-machines/

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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Open Hardware Manufacturing Podcast, we explore the influential media that has shaped our journeys as engineers and entrepreneurs. Join Stephen and Thea as they dive into the books, documentaries, and creators that have left a lasting impact on their careers. From the lessons learned in the world of open source hardware to the entrepreneurial spirit ignited by unexpected sources, this episode is packed with insights and inspiration.

If you would like the links to these recommendations, our YouTube link to this episode has all of them in the Description: https://youtu.be/INYg_2RSEPo

Stephen’s Inspiration

• ▶️ YouTube Video: Stephen Hawes Flamethrower
• ▶️ YouTube Video: Everett Bradford Flame Thrower

Thea’s Recommendation

• 📚 Book: Code: The Hidden Language of Computer Hardware and Software

Stephen’s Recommendation

• ▶️ YouTube Series: Crash Course: Computer Science
• ▶️ YouTube Channel: Ben Eater

Thea’s Recommendation

• 📚 Book: Schiit Happened

Stephen’s Recommendation

• 📝 Blog Post: Strategy Letter I: Ben and Jerry’s vs. Amazon
• 📚 Book: The Hardware Hacker by Bunnie Huang

Thea’s Inspiration

• 👨‍🍳 Person: Gordon Ramsay
• ▶️ YouTube Video: Gordon Ramsay trained by Marco Pierre White
• ▶️ YouTube Video: Gordon Ramsay makes the perfect scrambled eggs

Stephen’s Recommendation

• 🎥 Documentary Series: Developing Hell: Launching Hades

Thea’s Recommendation

• 🎥 Documentary Series: Double Fine PsychOdyssey
• 📺 TV Show: Mayday: Air Disasters

Stephen’s Recommendation

• 🎬 Movie: The Social Network (IMDb)

Thea’s Recommendation

• 📺 TV Show: Silicon Valley

Stephen’s Recommendation

• 🎬 Movie: Print the Legend
• 🎮 Creator: Freddie Wong: RocketJump YouTube, VGHS Wiki, and Dungeons and Daddies Podcast

Stephen’s Lightning Round

• 🎙️ Podcast: Seth Godin - Startup School
• 🎙️ Podcast: StartUp by Gimlet (Wikipedia)
• 📝 Blog: Brad Feld - Three Machines
• 📚 Book: The Dip – Seth Godin
• 📚 Book: Death by Meeting
• 📚 Book: Zen and the Art of Motorcycle Maintenance
• 📚 Book: The Lean Startup
• 📚 Book: The Mom Test
• 📚 Book: Deep Work
• 📚 Book: Crossing the Chasm
• 📚 Book: Primalbranding

Thea’s Lightning Round

• 📺 TV Show: Halt and Catch Fire
• 📚 Book: Game Programming Patterns
• 📚 Book: Crafting Interpreters
• 📚 Book: Hackers: Heroes of the Computer Revolution
• ▶️ YouTube: Tantacrul (Martin Keary)
• ▶️ YouTube: KazeN64
• 📚 Book: Game Feel by Steve Swink
• ▶️ YouTube: Coding Secrets
• ▶️ YouTube: 3blue1brown

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Open Hardware Manufacturing Podcast, we tackle the daunting yet exhilarating journey of starting a hardware company. Join Stephen and Lucian as they share their insights and experiences, breaking down the essential steps to kickstart your venture. From embracing failure to navigating imposter syndrome, this episode is packed with valuable lessons for aspiring entrepreneurs.

We discuss:

• The importance of accepting failure as part of the learning process
• Strategies for overcoming imposter syndrome
• The significance of understanding your motivation and reward structure
• How to balance work and life while managing the stresses of entrepreneurship
• The value of community and networking with fellow entrepreneurs
• Practical tips for executing your ideas and staying flexible amidst challenges

Whether you're just starting out or looking to refine your approach, this episode will inspire you to take action and embrace the journey of building something meaningful.

Sources for links mentioned in this episode:

• https://kk.org/thetechnium/1000-true-fans/
• https://en.wikipedia.org/wiki/The_Dip

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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the OHM Podcast, We explore the critical phases of product development: Engineering Validation Test (EVT), Design Validation Test (DVT), and Production Validation Test (PVT). We discuss the importance of each phase in transforming a bare-bones concept into a market-ready product and emphasize the need for structured validation processes to ensure that products meet their intended specifications and can be effectively mass-produced.

Join us as we delve into:

• The significance of product validation and the role of the Product Requirement Document (PRD)
• The differences and objectives of EVT, DVT, and PVT
• How empirical testing and user feedback shape product development
• Insights into managing engineering teams and collaboration across disciplines
• Real-world examples from their experiences at Form Labs and Opulo

Sources:

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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Ad song:

• Forever Young - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Open Hardware Manufacturing Podcast, we dive into keeping sales up while managing production demands. This is an "unofficial part 2" to the last episode, where we discuss keeping up with orders. From the importance of understanding your customer demographics to the delicate balance of marketing channels, we share our experiences and lessons learned along the way. Whether you're a startup or an established business, this episode offers valuable tips on effectively stoking the fire of your sales pipeline.

Join us as we discuss:

• Identifying your target customer and their needs
• The effectiveness of ads versus organic social media
• How to leverage customer feedback to improve sales
• Strategies for nurturing existing customers and encouraging referrals

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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.

Keeping up with orders is an underrepresented problem that has been intrinsically tricky for us to solve. We cover everything from keeping lead times down and managing orders in the queue to avoiding stockouts and using stock management tools. This can be one of the most challenging aspects of manufacturing, and we have spent significant time figuring out what works best. We hope you enjoy!

Note: To find out more about the FTC rule that was mentioned: https://www.ftc.gov/business-guidance/resources/business-guide-ftcs-mail-internet-or-telephone-order-merchandise-rule

Note: Link to the speedrunning site that was mentioned: https://one.livesplit.org/

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Do you have any questions, comments, or topic suggestions? Email us at [email protected]. We'd love to hear from you!

To find out more about what we do, check out Opulo.io

To see everything else we do, including social media, check out Opulo.start.page

O.H.M. Podcast Merch is now here!

Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

Ad song:

• Forever Young - Otis McDonald (Creative Commons Attribution License)

Hosted on Acast. See acast.com/privacy for more information.