Striking the perfect balance between form and function doesn’t come easy. Especially when you talk about a field like marketing, where the client’s needs change like the weather.

You need to develop creatives that truly resonate with your target demographic, while not overdoing the selling aspect of the campaign.

How do you accomplish that?

All of that and more on today’s episode.

Karan Rao, who’s the Head of Business here at  Rocketium, spoke with Ellen Buchsbaum, who is the creative director at PureRED.

Her mantra? Compel, don’t sell.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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