State Of Client Acquisition

Ep. 31 - How To Get Started With Content & DemandGen With Limited Time (Free Consulting Call)


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A consulting call with Jonathan who runs a 700k+ / year consultancy. He's not doing much in terms of content and DemandGen and was curious what he could do with a very limited time budget.

We're drilling down into his main sources of revenue,

Time Stamps:

0' - 28' Gathering information

0:00 Introduction

5:05 Jonathan's history

10:50 Typical Clients, Business Model, Products & Revenue Origin Pie Chart

19:50 Pain points & time budget & Jonathan's other businesses

25:00 Deep dive into time budget

28' - 59' Advice

28:00 Creating a content ecosystem & the ethos of the Pot 🍲 what specific content routine to create.

35:00 Sources for great content (incl. anti-vulnerability rant)

41:50 Content is a C-level activity (it's gotta be YOU doing it)

46:45 Time block planning your day

49:10 Stay on brand when commenting & my high clients-per-likes addiction

53:00 How clients work with Michal

You can find Jonathan and learn more about his business here:

www.linkedin.com/in/gehrig3

The State Of Client Acquisition (www.StateOfClientAcquisition.com) covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.

Listen to the podcast here:

https://open.spotify.com/show/73OtLbvg3fIzJybFUWGsHG

https://podcasts.apple.com/us/podcast/state-of-client-acquisition/id1576487184

Watch the free Alpha Lead Academy Training on how to win clients on LinkedIn: https://www.michalbohanes.com/webinar-lp

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State Of Client AcquisitionBy Michal Bohanes

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