Petfood specialist, Debbie Phillips-Donaldson joins host, Brendan Howard, in this week's episode of The Veterinary Business Success Show.

Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry, directing all content for the magazine, PetfoodIndustry.com, e-newsletters, Petfood Forum conferences, and related media and publications. She has been in the industry and with Watt Global Media, the parent company of Petfood Industry, since 2006.

Previously she worked for 13 years at pet publisher BowTie Inc. as editor of Cat Fancy magazine, new product manager, and editorial vice president. She also served for five-and-a-half years as editor of Quality Progress magazine with the American Society for Quality. She is a graduate of Southern Illinois University with a bachelor’s degree in journalism.

In the episode, Debbie discusses all things pet food-related - from sustainability and trends, to the humanization of dog food. What do veterinary clients really think about? Tune in to find out.