This week we want to turn the tables as it relates to your focus on nutrition. Our goal is to help people become more excited about how great they feel eating clean rather than being excited to eat low or no quality food. It steams from the Whole30 where after about a week for most people, you start to feel really amazing, clear-headed, etc. It's our goal that people someday crave this amazing feeling more than the craving we get from sugar. Optimistic yes, but we see it happening on a daily basis.