Curtis Marshall has helped build Dental Intelligence into a category-leading platform — and he’s done it while keeping family at the center. In this episode of The Winning Balance Podcast, Tanner Litchfield sits down with Curtis to talk entrepreneurship, leadership, parenting, and why “work-life balance” is the wrong goal.

You’ll hear how Dental Intelligence started inside a dental office, the pivot that changed the business, and the real lessons Curtis learned leading people and raising three daughters through the grind seasons.

Host: Tanner Litchfield — founder and host of The Winning Balance Podcast, focused on business, family, faith, and long-term success.

Guest: Curtis Marshall — co-founder of Dental Intelligence with 20+ years in marketing and 15+ years in dental practice management, coaching, and operations.

In this episode:

• How Dental Intelligence started (and the early “sell it before it exists” phase)

• Why Curtis pivoted away from marketing data to practice management insights

• Pay cuts, tight seasons, and having a supportive marriage through the build

• “Work-life relationship” vs “work-life balance”

• Parenting pillars: what Curtis stayed consistent on with his daughters

• Adapting to seasons and different personalities as kids grow

• Human performance: circumstance → thoughts → feelings → actions

• Leadership lessons: gratitude, connection, and coaching vs replacing people

• AI in dental practices: chat insights + analyzing calls to improve scheduling

• Investing lessons: don’t buy stories—buy what you understand

Subscribe for more conversations like this. What’s one “pillar” you want to be more consistent with?