Create a New Tomorrow

EP 32: Education Thru Text with Phil Michaels - Highlights


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Hi, I am here with Phil Michaels. Phil Michaels is a Forbes 30 Under 30 entrepreneur and finalist for ABC’s Shark Tank who’s spoken in 24 countries. After founding Tembo Education, Phil has since become a performance coach, coaching mostly CEOs from Harvard and MIT, but also includes the #1-ranked poker player in the world and #1-ranked Saudi rapper in Dubai. He’s also the host of the only podcast in the world that exclusively interviews entrepreneurs that made the Forbes 30 Under 30 list. here is a glimpse of the episode hope you enjoy it. here is the Highlights of the episode hope you enjoy. Listen to the full episode in your favorite podcast app.


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Ari Gronich 0:08  

Welcome to another episode of create a new tomorrow. I'm your host Ari Gronich and here I'm with me. Here with me is Phil Michaels. So Michaels is a Forbes 30 under 30 entrepreneur, he's a finalist for ABCs Shark Tank. He's spoken in 24 countries. He's the founder of Tembo education. He's a performance coach, coaching, mostly CEOs from Harvard MIT, number one ranked poker player, number one ranked Saudi rapper in Dubai, he's also the host of the only podcast in the world that exclusively interviews, entrepreneurs that made the Forbes 30 under 30 lists. So welcome, Phil, I really appreciate you coming on. Why don't you tell us a little bit about yourself more than what's obviously in the bio, and a little bit about why you chose this kind of path for your for your life.


Phil Michaels 1:11  

Ari, thank you so much for having me. I'm really blessed to be here. I'm excited to learn more about you and your audience, as well and share some amazing, amazing performance hacks as well, for your audience. And for those listening. I was pre med, I always wanted to be an ophthalmologist and eye surgeon. So my whole career path, my trajectory was based off of becoming an eye doctor and eye surgeon. So I've been shadowing doctors since I was 11. I was on this career trajectory path toward medicine. And I started working for the New York Yankees team physician, and a buddy of mine and I decided to start a mobile fitness app while I was working for the New York Yankees team physician. And we ended up becoming finalists for ABC TV show Shark Tank, and I was enthralled by this idea, Ari, you could be an entrepreneur, and was like, wow, you can impact so many more people as an entrepreneur, than if I'm a doctor, I can only see so many patients with a business, I could create lasting impact forever with as many people as I want. What it led me to do, we dissolve that business. But what it led me to do is quit my pursuit of medicine and focus on business. So I decided to get my MBA and a Master's of Science in marketing. While I was getting my graduate degrees, two master's degrees I traveling the world. And I saw a lot of initiatives already were donating either food, water, housing or health care. And in my opinion, it was putting a bandaid on the problem, giving a man a fish rather than teaching them how to fish. I figured why not educate people to solve their own problems. So I figured why not start at the earliest age possible. And when we looked in the education space in developing nations around the world, most of them were doing one of two things. For the early childhood education. Most of them, first of all, were focused on secondary school or higher ed, in my opinion, the most imperative years is zero to six, that's when 90% of the brain is formed by age four, and five. So if we're going to educate people to solve their own problems, let's start at the earliest age possible. And there's two things people are doing in this area. They're either building schools, or building a mobile app. The problem with schools, it's not that they don't have schools in developed nations, I lived in arguably the worst slums in the world in Nigeria, and they have tons of schools. The problem is the schools are more like daycare drop off centers, rather than high quality educational institutions, a place where you could drop off your kids while you go to work. Sometimes, no curriculum, teachers sometimes don't show up little to no materials, etc. And with regard to a mobile app, a lot of them didn't have smartphones at the time. And it for the ones that did have smartphones, and mobile data was very expensive to be able to run the apps on their phone. So we said, okay, schools are not the answer. And mobile app is not the answer. Let's use something they already use every single day. And that was text messages. So I decided let's educate children through their parents using text messages. So we educate zero to six year old children around the world using text messages. We send one activity per day to the parents phone. The parent educates the child. And then we reward the parent for educating their child with Amazon gift cards, mobile data for their phone, etc. So that was started in Nigeria. We're now in five countries. A Nestle is our biggest customer. They pay for children and receive education, but parents can also sign up on their own. And it's called Tembo education.


Ari Gronich 4:49  

That's awesome. You're not you're not under 30 Now, are you?


Phil Michaels 4:52  

Now I'm not I made the list in 2016. I think it was 2017


Ari Gronich 5:00  

So, you know, with the tempo education, what are you teaching zero to six year olds? What are you teaching parents? What is the basis of understanding that they're going to get out of, say, a program with you?


Phil Michaels 5:16  

It's a great question. So we built the curriculum in house, most of our education team was from the Harvard Graduate School of Education. And we focused on Harvard center for the developing child's developmental milestones. It's not a guessing game for what children's brains should be learning at x age at zero to six specifically, there's a, it's not ambiguous, it's a very step by step sequential process of what they should be learning by each age, as they as their brain develops. And this isn't just, you know, for certain population, this is for all human brains. And so we teach in all four domains of learning, language, cognitive, motor, and social emotional, and we teach them through play based activities. So we give the parent in a text message exactly what they're supposed to say and do step by step. And it's just one simple activity per day that follows one of the four domains in sequential order. So we actually started prenatal at week 13, in the mother's womb, all the way through six years of age, if invader studies show,


Ari Gronich 6:26  

you know, it's interesting. My, my son was we had him before we started homeschooling, and we had him on the zoom schooling. And one of the teachers asked, you know, how everybody was feeling? And my son says, and the teachers like, Why are you angry? You know, Gabriel, what's going on? And he says, I have five businesses, and you're not teaching me about how to do any of them.


Phil Michaels 7:02  

I love the little entrepreneur in him. How amazing is that? What you beautiful Gabriel, exactly. I want to meet you one day, that's amazing. And the fact that he's even cognisant Ari of his own emotional state is beautiful. So for a long time, we didn't understand how important social emotional learning was. But now they recently they started indoctrinating children in schools to understand how important it is learning your own emotions, oh, when I'm angry, this is how I handle my emotion. A lot of us growing up, we weren't taught, what do we do when we feel a certain way? How do we express ourselves properly? How do we not offend somebody else? How do we have empathy? These are important skill sets as an adult enough. And a lot of adults aren't well equipped enough to understand that,


Ari Gronich 7:51  

yeah, we were taught better to be seen than heard. Right, we were taught that our role was to lift our parents up by our demonstration of our obedience, you know, verse is our demonstration of intelligence, you know, when we speak when spoken to speak when spoken to, you know, and how we are, is absolutely a direct reflection on our parents versus 100% are being a reflection on how we are hundred percent lucky enough to have very loving, kind parents, but they also were entrepreneurs. So they worked 16 plus hours a day. And so I grew up with, you know, Amway in my garage and, and businesses and lemonade stands and mowing lawns and doing paper ball as a paper boy at seven years old. So that was my first you know, Job was riding around the bike and throwing newspapers, porches, you know, I don't even see that as a as an option for kids these days, when in actuality it's a really great initial job, just like mowing lawns. You know, here in Florida, everybody has a lawn mowing business. Where are the kids, you know that you pay five bucks to mow your lawn every other week or whatever, you know,


Phil Michaels 9:21  

I believe I hundred percent agree with you. Every child should be learning entrepreneurial mindsets, because it's it's just a problem solving mindset. It looks at everything as an opportunity, rather than a pain. And I started just like you I had a lemonade stand. I stole my sister's puppet show Playhouse and I used to bring it to the park where all the soccer fields were because I would pick up the soccer moms, they would come over to my lemonade stand. And I was you know, a cute little kid. Let's buy some lemonade from them. And then in elementary school, I sold Pokemon cards. So I used to go to my school and I would have a binder full of Pokemon cards. Now go to school and sell them. I remember I sold a char zard. char zote is the number one card in the deck. It's this fiery dragon as a hologram. And I sold it for $50. And I remember, I thought I had made it I ran. I told my mom, I said, Mom, you're not going to have to work again. We made it. At that time. $50 was a huge deal to me. I was like six or seven years old. Then I went in in high school, I was a I shoveled snow, and I was a bookie. So I used to print out the football matchups for NFL each week, and I'd have friends pick the matchups, and then I would take a percentage of the pool. In college, I started a nightlife promotion company for nightclubs and bars while I was going to college, and I started to fitness companies. And Ari, the funny thing about this is the whole time, I never looked at it as a my career choice. It was something I had always done as a side hustle. Throughout my life, just, Hey, I'm going to school, I'm going to be an eye doctor, but I have this hustle on the side. And it wasn't until that Shark Tank moment that I looked, it was like oh my gosh, I've been an entrepreneur my whole life. And I had never looked at that as a career. Because all these societal dogmatic norms, teach you go to school, get good grades, get a good job, get the house, get the nice car have kids and and it's like, well, wait a second, that's not the trajectory for everyone.


Ari Gronich 11:29  

So if you had the most optimal way of creating something new, what would you do? For those, say the first years through team, right? So if somebody let's say, at 13 years old, and you're creating curriculum or program or plan for them, to learn how to become mindful adults, cognitive, common sense critical thinking all those things, what kind of program?


Phil Michaels 12:04  

So I've been recording different apps and resources for parents that want to raise their child and use all the resources that are, you know, helpful to building their child into an amazing adult and amazing human being. That's really what we should be focusing on is, how do we build our children into amazing human beings, not just human beings that can take a test, we want to make sure that they have and I've actually been recording things that I call Phil University. I haven't picked a name yet. But these are things that if I were to build a school, what would those include, and I try to incorporate that philosophy into Tembo exalt as well. But for Tembo, it's for early childhood. So there's certain things the brain needs to learn by certain ages with gross and fine motor skills, social emotional health. But then once you get to an age where you can start assimilating knowledge, that's more subject matter based, for example, like behavioral economics, I've been building and recording, what are the subjects I would want my own child to learn. So if I were designing a curriculum, I could incorporate that. So one of them is language, I would make sure they know English, Arabic, French, Spanish, and Mandarin Chinese. And the reason I picked those five languages, is because I want my child to be a global citizen, a global human being, not a nation, state individual. And the reason I picked those five is because those five are spoken by more countries than any other languages, they'll be able to communicate with people around the world.


Ari Gronich 13:39  

Give every episode we give three really actionable things that the audience can do in order to change their world create a new tomorrow today. So why don't we get those and then how people can get ahold of you if they'd like to learn more about you and, and what you have to offer them.


Phil Michaels 14:00  

You can go to ImPhimichaels.com, or I'm on Instagram, and IamPhil Michaels keep it easy, and happy to share hacks, performance tricks, and further education company is Tembotexts.com, like text messages, Tembo texts, and we'll put these in the show notes, maybe. But to answer your question, oh, by the way, the podcast that I run is you could just search Phil Michaels, but it's the podcast that only interviews it's only one of the world of interviews, people that have made the Forbes list like LeBron James, Kylie Jenner, people, entrepreneurs from YouTube, Instagram, etc. so amazing, amazing people. And three things that you could do to change your life starting now. The three things that changed my life, the books that you read, the people that you spend the most time around, and the places that you've traveled, change those three things. The books you read the people you spend the most time with and the places you travel and you will change your life. Go out, explore the world, leaders are readers, and you are the average of the five people you spend the most time with. So we need to disrupt these three and I guarantee your life will change more than its average change before.


Ari Gronich 15:19  

Thank you so much. And this has been a another great episode of create a new tomorrow, where we're helping you create a new tomorrow today. I'm your host, Ari, Gronich and thank you so much. We are out of here.


Phil Michaels 15:33  

Thanks Ari.

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