Before we talk about products and services, we need to talk about sales. You need to sell your stuff. Whatever it is. Products or services, you need sales. Sales is what keeps businesses alive. So what do we do when we need to sell but we don’t like to sell? We help people. 

My approach to sales has ALWAYS been from the perspective of helping people. And it’s worked just fine for me. I just said pretty much the same thing all the time but in different ways. “You need help with ______________ (fill in your blank) , and I can help you with that.” 

When you focus on helping people you can relax and they can relax. Don’t worry now, when you help people, you’ll still be charging them. But all businesses help solve a problem for a profit. They all do this. You’re making decent money and what are you doing? Helping people.  

But I’d be leaving out a significant piece of the puzzle if I didn’t talk about your USP. Your ‘unique selling proposition’. What makes you the better option? Why should someone take a risk on you over someone else that they may even know?  

The answer to that question will be more about your personality and abilities than your experience or educational background. You are you and there’s only one of you. You’re passionate about _________ (whatever it is for you) but when you add to it your personality and the twist that you can give it, that’s what makes it unique. 

You have unique skills, you have a unique perspective and matched with your experience, WHAM! You’re the one they should want.

Website: www.tomclairmont.com

Online Course: Solopreneur 90 Day Launch Plan

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