Parasocial Interaction is the feeling of knowing someone well who doesn't know us. It's what stalkers feel with pop stars. And it's woefully underused in B2B where only a handful of influencers have deliberately worked towards building a high level of familiarity with their audience.

In this episode, marketer David Rapalski and I discuss the phenomenon of Parasocial Interaction, why it's particularly strong in Live Streaming... and what you, as a solopreneur or small B2B company leader can do to leverage it.

Time Stamps

0:00 Intro

1:25 Who is David Rapalski?

2:45 Parasocial Interaction

5:00 What's special about Live Streaming?

9:35 Why aren't there more people Live Streaming in B2B?

16:20 Best practices for B2B Live Streamers

19:05 Who are good B2B Live Streamers?

23:00 How can Solopreneurs or Small B2B Companies get started with Live Streaming?

28:00 Invest time in building your community

Btw - You need to apply for Live Streaming on LinkedIn. Do so here: https://www.linkedin.com/help/linkedin/ask/lv-app

Find out more about David Rapalski here: https://www.linkedin.com/in/david-rapalski-841353b0/

www.followthecrown.net

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Watch this episode here: 

https://youtu.be/XuD7gW56Dyo