OnBase: Smashing Sales and Marketing Misalignments

Ep. 322 | How Marketing Can Be More Responsive to Customer Needs


Listen Later

What does it mean when marketing responds to customer needs? In this episode of Sunny Side Up, we have Brian Wagner. Listen in as he talks about how technology has transformed and how marketing must adjust to create a fantastic customer experience. He points out that to capture a customer's post-purchase experience, marketers must have a robust technology stack that includes data analytics and customer insights.

Connect with Brian Wagner | Follow us on LinkedIn

...more
View all episodesView all episodes
Download on the App Store

OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like OnBase: Smashing Sales and Marketing Misalignments

View all
Frequent Miler on the Air by Frequent Miler

Frequent Miler on the Air

639 Listeners

All the Hacks: Money, Points & Life by Chris Hutchins

All the Hacks: Money, Points & Life

1,611 Listeners

The Daily Churn by thedailychurn

The Daily Churn

157 Listeners

Points Talk®: Your Travel Dreams, Made Possible by Points by Points Talk Squad

Points Talk®: Your Travel Dreams, Made Possible by Points

970 Listeners