OnBase: Smashing Sales and Marketing Misalignments

Ep. 322 | How Marketing Can Be More Responsive to Customer Needs


Listen Later

What does it mean when marketing responds to customer needs? In this episode of Sunny Side Up, we have Brian Wagner. Listen in as he talks about how technology has transformed and how marketing must adjust to create a fantastic customer experience. He points out that to capture a customer's post-purchase experience, marketers must have a robust technology stack that includes data analytics and customer insights.

Connect with Brian Wagner | Follow us on LinkedIn

...more
View all episodesView all episodes
Download on the App Store

OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like OnBase: Smashing Sales and Marketing Misalignments

View all
The Daily by The New York Times

The Daily

111,077 Listeners