What happens to your business when you are a category of one? Patty Dominguez joins Kim today on the show to talk about just that and how you can create it.Highlights Include:•Why you need to become a category of one?•How it changes your business and the way potential clients see you•Why your niche can’t be everyone?•How to stand out in a competitive fieldPatty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy, managing just under a billion dollars in marketing spend over her tenure in Corporate America. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.  When not working, you'll find her staying up to date with marketing and business books. She also balances all the left brain activities with regular woo-woo activities like yoga, sound baths, and spiritual retreats to help keep her grounded.  She also loves taking improv classes for fun and lots of laughter. Patty lives outside of Chicago, is married to Phil, has 2 sons, and has a very cute rescue dog, Ruby.