Author to Authority

In this episode of the Author to Authority podcast, Tracy Beavers, a sales and marketing expert, shares her journey from corporate America to entrepreneurship and her passion for helping others succeed. Tracy discusses the changing landscape of job security and the importance of taking control of one's own career. She emphasizes the need for authentic connections in the online space to grow email lists and attract ideal clients, offering valuable insights on how to start meaningful conversations on social media without being salesy or spammy. Tracy shares her strategy for building an email list through DM conversations, treating them as if they were face-to-face interactions. She also highlights the importance of building relationships and offering value in sales and marketing, emphasizing the need for follow-up and understanding customer needs. The episode concludes with a discussion on promoting a Master Class in the "Be a Confident Entrepreneur" group, providing a supportive community for entrepreneurs looking to grow their income and visibility.

Episode Outline: 
(00:00:00) Transitioning from Corporate America to Entrepreneurship(00:05:58) Building Authentic Connections for List Growth(00:11:43) Building Email List through DM Conversations(00:16:19) Magazine Publishing Process(00:21:16) Impostor Syndrome and Authentic Marketing(00:26:09) Promoting Master Class in "Be a Confident Entrepreneur" Group 
Bio:
Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!

Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success. 
 
 As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.  
 
 Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador. 
https://www.tracybeavers.com/resources

 

In this episode of the Author to Authority podcast, Tracy Hazzard discusses the power of authority marketing and how combining it with a book can benefit business growth. Tracy and host Kim Thompson-Pinder dive into the unexpected opportunities and connections that podcasting can bring. They also emphasize the importance of writing and publishing, as well as utilizing diverse media platforms to effectively communicate with different audiences. The conversation highlights the significance of sharing information generously and authentically to establish credibility and attract an audience. Furthermore, the episode emphasizes the value of combining podcasting and writing to establish a strong relationship with the audience, providing actionable steps for entrepreneurs, professionals, speakers, and coaches to elevate their businesses. 

Episode Outline: (00:00:00) Becoming Bingeable(00:06:48) The Power of Podcasting(00:12:18) Struggles with Writing and Publishing(00:17:54) The Power of Sharing(00:23:30) The Power of Combining Podcasting and Writing(00:29:07) Building a Platform: The Power of Podcasting(00:34:34) The Importance of Owning Your Audience 

Bio:
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. 
 As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. 

Former firewalk captain for Tony Robbins, Dave Albin, shares his personal journey of overcoming addiction and finding personal development through Tony Robbins' programs in a recent episode of the Author to Authority podcast. The conversation discusses their experience attending a seminar with Tony Robbins that included a firewalk and the transformative impact it had on their lives. The speakers highlight the importance of facing fears and pushing past limits, emphasizing the power of perseverance and the rewards that come from taking action. Firewalking is described as a life-changing experience that instills a sense of accomplishment and self-belief, empowering individuals and bringing people together. The podcast, hosted by Kim Thompson-Pinder, focuses on leveraging the power of writing and publishing a book to establish authority, offering valuable insights and secrets to elevate one's business.

Episode Outline: (00:00:00) Tony Robbins and the Power of Firewalking(00:06:42) Reluctance to Participate in Firewalk(00:12:24) Firewalking Experience(00:17:50) The Power of Firewalking(00:23:44) The Power of Taking Action(00:29:41) The Power of Small Decisions(00:35:49) Dave Albin's Journey to Sobriety(00:41:43) Author to Authority podcast 

Dave Albin was born in 1954 at Queen of Angels Hospital in Hollywood, California to a single mother. He was adopted by his Aunt & Uncle on his mother’s side at the age of 5. His adoptive parents told Dave they were not his parents at the age of 11. Later that year both his adoptive parents started drinking. 
 This is where Dave’s life took a hard turn.
 Dave tried alcohol at the age of 12. By the time he was 14 he was experimenting with hard drugs. Grossly addicted to drugs and alcohol he joined AA some 20 years later in June 1988.
 This is when Dave was introduced to the personal development industry. He attended a seminar with Tony Robbins in 1995 where he did is first firewalk. Dave went on to work for Tony Robbins for just shy of 20 years as Tony’s Firewalk Captain.
 Dave retired from the Anthony Robbins Companies in 2014 shortly after GOOGLE hired him to put on an event for them.. Firewalk Productions, LLC was born in 2014. Dave has done gigs for NASA, Heineken, The Entrepreneurs Organization (EO), RE Max, Chick-fil-A, Pruvit, Google, NI, NC Chiropractic Association, Wayne Dyer, T Harv Eker, CRISP Video, Tony Robbins and many others.
 Dave currently lives in the Appalachian Mountains in Ashe County North Carolina.Use code 6828 for a wonderful discount on Dave’s course coming up in October at www.FirewalkAdventures.com 

Donnie Bovine, CEO and founder of Success Champions, shares his journey from salesperson to business owner in this episode of the Author to Authority podcast. He emphasizes the importance of honesty, eliminating excuses, and taking responsibility for success in business. The conversation discusses the challenges faced by entrepreneurs, the importance of traditional sales and networking methods, and the need to hire the right people. Sales and networking are highlighted as crucial for business growth, and the fear of sales is debunked. Compatibility with clients and the benefits of niche marketing are also explored. Listeners are encouraged to share the episode as a valuable resource for building a successful business. 

Episode notes:  (00:00:00) You Don't Have a Sales Problem(00:06:31) Building a Successful Business(00:11:47) Building a Successful Business(00:17:04) The Importance of Hiring the Right People(00:22:51) The Importance of Sales in Business Growth(00:28:54) Importance of Compatibility in Business(00:34:21) Scaling a Business through Niche Focus 

Bio: Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human. 
 Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
 
 In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker. 

Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking skills, building authority, and achieving personal growth. 

Episode Outline: 
(00:00:00) Overcoming Fear of Writing(00:06:36) Overcoming Fear and Finding Freedom(00:11:55) Marketing in a Changing Market(00:17:56) Prospecting and Selling(00:23:19) The Importance of a Second Pair of Eyes(00:28:58) The Power of One: Simplify and Strategize 
Bio:
When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud. 
 My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
 
 My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
 
 In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to death, but I had to overcome my fear of public speaking. 
 
 As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
 
 As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.  
 
Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance. 
 
 Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world. 

https://marisashadrick.com/workbook

Sheryl Plouffe is an accomplished author and podcaster renowned for her expertise in high ticket offers and relationship-building within the business sphere. She advocates for starting with high ticket offers to establish cash flow and create a sustainable business model, enabling reinvestment and growth. Through her podcast, Sheryl underscores the value of authentic relationship-building and strategic collaborations, which she views as essential for delivering transformative programs that offer substantial value to clients. Emphasizing the importance of avoiding spammy or salesy tactics, she believes that genuine connections foster business expansion and knowledge-sharing, making podcasting a pivotal tool in her approach.

Episode Outline:  
(00:00:50) Building Sustainable Business with High Ticket Offers(00:06:24) Transformative High-Ticket Business Growth Strategies(00:10:47) Results-Driven High Ticket Programs for Entrepreneurs(00:12:46) Nurturing Industry Connections for Business Growth(00:20:57) Sheryl Plouffe's Weather Network to Icon Maker(00:30:09) Collaborative Podcasting for Business Expansion and Success 
Bio:
Welcome to today's episode with Sheryl Plouffe, a visionary co-founder of ICONMAKER®, where she and her partners have propelled coaches, consultants, and entrepreneurs to achieve six and seven-figure successes through high-margin programs and strategic podcasting. With over $3 million in client sales since 2023, Sheryl's leadership is transformative. Before entering the business world, she spent two decades as a Canadian television anchor and executive at The Weather Network. Today, she's here to share invaluable insights on scaling businesses and maximizing podcasting effectiveness. Let's get started!
 https://www.iconmakerlive.com

Attend our next ICONMAKER Workshop, and Discover How To Earn Seven Figures From A Business Podcast.

Jon Clemence is a dedicated content creator and marketer who began his career on Upwork, initially offering his services for $10 an hour. With a deep passion for proofreading and writing, Jon quickly built his reputation by providing exceptional value to his clients, emphasizing that content editing goes beyond fixing grammar; it involves enhancing reader engagement, improving click-through rates, and ultimately attracting more customers. He believes that content creation and marketing should focus on showcasing the true value and impact of the services provided, rather than just superficial corrections. Currently working on a book to highlight the significant business benefits of hiring a skilled content editor, Jon also provides a free blog self-assessment on his website, cedarpressproofreading.com, to help writers enhance their content and boost their online presence.

Episode Outline: 
(00:02:10) Passion-driven Entrepreneurship: From Corporate Career to Agency(00:07:00) Engage Readers with Captivating Introductions in Blogging(00:10:28) Engaging Readers: The Power of Statistics(00:14:37) Enhancing Mobile User Experience with Structured Posts(00:23:02) Direct Readers with Clear Calls to Action(00:27:16) Strategic Impact of Content Editors 
Bio:
About Me I'm Jon, a professional proofreader, editor, and writer. I also run an editing and writing agency. I help businesses improve their written content to attract more people to their websites and convert them into new clients. Target Audience My expertise primarily caters to business owners and entrepreneurs who want to transform their existing blogs and newsletters into their most reliable source for getting new clients and sales. I understand the challenges they face and offer editing and writing services that focus on helping clients increase their expertise, authoritativeness, and trustworthiness in their fields. Achievement  Since I started in 2021, I've: Achieved Top Rated status on Upwork (awarded to the top freelancers on the site) with a 100% Job Success Score Developed working relationships with over 20 companies, providing the highest quality in editing and writing services. Grew an editing and writing agency from the ground up that now has multiple long-term clients and continues to expand. Become an expert editor and writer in the Functional Medicine field. Just for Fun On a lighter note, when I'm not working, I’m playing electric guitar in a local rock band. We cover everything from Fleetwood Mac to Post Malone (we do a killer reggae version of “Overdrive”!).

 https://cedarpressproofreading.com/

This is my business's web page, where people can learn more about the services I provide, book a call with me, and download a free blog self-assessment checklist to help them gain new visitors and customers by improving their existing blog.

Bill Blankschaen, founder and chief story architect of Story Builders, passionately advocates for the transformative power of storytelling. He believes that entrepreneurs, professionals, coaches, and speakers can connect deeply with their audiences by intentionally sharing the right story at the right moment. By aligning stories with personal values and messages, Blankschaen helps individuals and professionals build platforms, brands, and businesses that resonate authentically with their target markets. His approach underscores the importance of recognizing the uniqueness and value of one's personal narrative, as these stories provide a powerful lens through which experiences, lessons, and successes can be effectively shared, leading to greater influence, impact, and income.

Episode Outline: 
(00:01:45) Storytelling Strategies for Building Authentic Brands(00:09:44) "Surviving and Thriving: Lessons from Hudson"(00:18:44) Transforming Self-Belief Through Personal Narratives(00:20:10) Transformative Power of Shared Triumph Stories(00:22:28) Creating Tangible Solutions for Positive Outcomes(00:30:11) Impactful Self-Published Books for Target Audience(00:32:36) Profitable Opportunities for Authors Through Storytelling 
Bio:
Bill Blankschaen is the founder and Chief Story Architect of StoryBuilders, a creative team of storytellers who share his passion for helping people live a story worth telling and serving them with excellence in genuine, high-trust relationships. StoryBuilders tells stories that make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income. A New York Times Bestselling writer, Bill and his team work with a variety of influencers like John C. Maxwell and Maxwell Leadership, Kevin Harrington from Shark Tank, Lewis Howes, Michael Hyatt (Full Focus), Rory and A.J. Vaden, Zig Ziglar and family, Je  Allen, Stu McLaren, entrepreneurs, corporate leaders, business coaches and consultants, political figures, cultural voices, athletes, comedians, fitness gurus, psychologists, and even faith leaders at some of the largest churches in America. The books, resources, and experiences they have created have already impacted millions of people—and they’re just getting started!
 https://mystorybuilders.com/story

Do you want to write a book, but don't know where to start or even if it will even happen? This CTA link will allow the listener to connect with StoryBuilders and find out options for writing a book, creating the base for a book, course creation, etc. or even exploring what the listener's needs are. If we are a great fit we will provide some options, if not we will suggest other entities that can help them find what they need. Regardless, this is a free consultation and the first step toward achieving something that has lingered in the background for years, but hasn't had any traction.

 

Jannette Anderson, a veteran in the field of information marketing with nearly four decades of experience, offers a nuanced perspective on the discipline. She advocates for a focused approach that prioritizes delivering value to a specific target audience, rather than attempting to appeal to the masses. Anderson emphasizes the need for a deep understanding of client challenges and tailoring marketing efforts to address these issues directly, thus building credibility and trust. Through her extensive work, including her upcoming book "The Rise of the Mature Preneur" and her training course "Increase Your Authority and Influence," she demonstrates how strategic information marketing can drive business growth by connecting with the right audience and guiding them through the sales process effectively. 

Episode Outline:
(00:09:36) Value-driven Audience Engagement for Business Growth(00:13:25) Strategic Value-Driven Information Marketing
Approaches(00:16:00) Prioritizing Client Needs for Business Success(00:18:40) Empathy-Driven Client Communication Strategies(00:22:28) Mapping Customer's Sales Journey for Success(00:26:04) Testing Lead Magnets for Audience Resonance 
Bio:
With almost 4 decades of launching, leading, and mentoring over 250 businesses, Jannette knows what works for entrepreneurs and what doesn't! Add in 35+ years of personal development facilitation and coaching expertise and you have someone who knows how to get the 4 inches between your ears working so that your business can work!
https://www.facebook.com/groups/purposeandprofitsisterhood

Gerry Black is a seasoned B2B online marketing strategist and copywriter with over 25 years of experience in sales and marketing, specializing in website conversion. He firmly believes that a website should serve as a tool to convert visitors into clients, emphasizing the need for a site that stands out and offers genuine value to keep visitors engaged. Despite his book not achieving the success he hoped for, Gerry remains unwavering in his mission to help clients achieve business success through effective website strategies. He offers a free report with seven actionable strategies aimed at improving conversion rates, underscoring the importance of taking proactive steps to transform websites into engaging, round-the-clock salespeople that authentically reflect the unique voices and messaging of business owners.

Episode Outline: 
(00:04:32) Personalized Website Branding for Enhanced Conversions(00:12:01) Compelling Headlines: Capturing Visitor Attention
Online(00:16:51) Engaging Headlines for Audience Attention(00:19:09) "Engaging Readers with Impactful Headlines"(00:26:08) Building Credibility with Testimonials and Social
Proof(00:34:33) Effective Sales Conversion Strategies Using Social
Proof 
Bio:
Gerry Black is a B2B Online Marketing Strategist and Copywriter
Hi! I’m a Canadian-based, online marketing and copywriting strategist with over 25 years of sales and marketing experience.
I work with small business owners, entrepreneurs and professionals to help them identify the leaks, gaps and missing elements in their online and offline marketing that is costing them money.
My skills and experience were developed in the only environment that matters – in the marketplace working on the real-life challenges small business owners are confronted with.
The guidance I provide is focused on making sure my clients have the sales and marketing fundamentals in place that are based on proven, timeless principles and strategies that work.
Although I’ve worked with blue chip clients like Siemens, Kimberly Clark and Kenworth, I much prefer to to focus my efforts on helping small business owners how to increase their sales.

I’m the author The CLIC Website Sales Leads System – a step-by-step playbook designed to explain how to create a compelling online presence that converts lookers into clients and customers. Bob Bly, Best-Selling Author and the man McGraw Hill calls, “America’s top copywriter”  said this about CLIC:

‘I have read 100’s of eBooks over the years, and not always, but usually learn something from each and every one…including this one. Gerry shows you, in 4 easy steps, how to attract more website visitors, and convert more of them to paying lifetime customers. I found that Gerry’s writing style and explanation of strategies very easy to understand, and more importantly, easy to implement.’

I have presented marketing seminars for groups like Indigo Marketing – a firm that focuses on Financial Advisors. I’ve also been a guest on BlogTalk radio and created a marketing video for Small Today – a community of entrepreneurs and business owners looking for ways to generate more leads, sales and profit.

I write web copy, promotional emails, lead magnets, landing pages and and other online marketing materials clients need to sell their products and services to businesses.

Last year, I created Invisible Selling – a free, 3-video sales training mini-course drawn from the exact same system I use to help business owners who lack formal sales training close more sales.

Prior to becoming a marketing and copywriting strategist, I was an award-winning sales professional in the advertising industry. I hold a B.A. in journalism from Concordia University and was trained by American Writers and Artists (AWAI) as a direct response copywriter.

 To schedule a free, no-obligation phone chat where we can talk about what’s going on in your business and how we can work together to increase your sales, call me at 905-716-7130 or email me at [email protected]