Author to Authority

Peter George, a seasoned public speaking coach, understands the transformative power of effective communication in the business world. Overcoming a childhood lisp and stutter, Peter now dedicates his life to helping others enhance their presentation skills. He firmly believes that a book should be seen as a business card, a tool to showcase one's credibility and authority in a specific industry. By leveraging books to secure speaking opportunities and establish professional status, Peter underscores the book's role as a valuable investment in one's business, differentiating oneself from competitors and boosting visibility in the marketplace.

Episode Outline: 
(00:00:02) Enhancing Business Growth Through Influencer Strategies(00:03:02) Expert Positioning Through Industry-Relevant Books(00:10:35) Impactful ROI through Business Books(00:10:59) Expertise Showcased Through Book Business Cards(00:26:25) Emotional Rollercoaster of Book Creation Process(00:29:10) Spousal Support: Writing Journey's Pillar 
Bio:
Public speaking coach for 19 years. Has done public speaker for 37 years. Author of the 6-time award-winning book, The Captivating Public Speaker. Creator of the AMP'D Speaking Framework™. TEDx coach. Contributor to the PodMatch Host Mastery Guide. Contributor to the PodMatch Guest Mastery Guide BIO. Peter believes that everyone should be able to confidently share their knowledge and experience. As a public speaking coach, he specializes in helping professional speakers, authors, consultants, and executives be calm, confident, and credible® every time they speak. Throughout his childhood, Peter dealt with a lisp and a stutter. Consequently, he grew up shy and introverted, avoiding communicating with others as much as possible. When he got into the business world, he quickly realized that his lack of presentation skills kept him at a disadvantage. So first, he tried to improve his skills with self-study, but that took too long, and he missed the feedback a coach would provide. Then he went for group training. That was amazing, but he wanted to be an even better public speaker. So he got personal training and now credits his public speaking coaches for much of his business success. Over the past 18 years, Peter has helped professionals from around the corner to those in Fortune 100 companies develop into speakers who understand how to craft and deliver presentations that engage, persuade, and inspire, ultimately helping them increase their impact, influence, and income. For 36 years, Peter has been speaking and training at conferences and other events in more than 50 countries. His subject? You guessed it ... public speaking. Peter is the host of Public Speaking with Peter George, a twice-weekly podcast that focuses on public speaking tips and techniques. His guests range from highly recognized speakers to those not yet so well known. However, all are there to share their experience, expertise, and advice with his listeners. Peter's 6-time award-winning book, The Captivating Public Speaker: How to Engage, Impact, and Inspire Your Audience Every Time, is available on Amazon and Peter's website, PeterGeorgePublicSpeaking.com. Peter's greatest enjoyment in his business is when his clients develop extraordinary presentation skills and, if not more so, create a level of confidence they didn't know they could achieve.
http://PeterGeorgePublicSpeaking.com


There, your listeners can: Order my book , download more than 50 public speaking tips and learn about my coaching services

 

Jake Stahl is a seasoned salesperson who has consistently demonstrated his expertise by achieving top sales positions in multiple large companies. Transitioning into training and development, he has become a fractional chief learning officer, specializing in adult learning and conversational dynamics. Jake believes that soft skills are essential in sales, as they foster rapport and trust, which are critical for successful interactions. Emphasizing the importance of active listening and creating meaningful connections, he advocates for moving beyond traditional sales methods to focus on personalized, trust-building conversations that lead to higher conversion rates.

Episode Outline: 
(00:08:12) Empathy-driven Sales Strategy for Entrepreneurs(00:08:35) Mastering Finesse Skills for Entrepreneurial Success(00:15:13) Strategic Sales Approach: Quality over Quantity(00:18:10) "Active Listening: Key to Building Trust"(00:18:10) Building Rapport Through Active Listening(00:18:10) Engaging Through Active Listening for Effective
Communication 
Bio:
Jake is a pioneer in conversational dynamics and a highly regarded fractional Chief Learning Officer. He is revolutionizing sales through his 'Adaptive Conversational Blueprint,' turning sales professionals into relational architects capable of forging profound connections with prospects. Integral to his approach is the 2/10 Rule, which challenges traditional perspectives on conversation and emphasizes the importance of rhythm and cadence. With a rich background spanning 30 years, Jake has shared his expertise in training and development across six countries, impacting over 10,000 individuals. A master mason and father of four, Jake seamlessly blends practical experience and insightful wisdom in his pursuit of the perfect conversation.
https://calendly.com/jakestahlconsulting/60-minute-meeting

Any audience member can book a free one hour consult with me to explore how we can elevate their game. Whether they're an individual hungry to boost sales or a company needing top-notch training without hiring a full-time Chief Learning Officer, I've got your back. In our session, we'll assess if we're the perfect match and I'll arm them with actionable strategies they can use immediately.

 

Richard Lowe, a former tech professional turned successful author, offers a unique perspective on the power of leveraging a book for career advancement. He believes that writing a book is essential for C-level executives aiming to pivot their careers and establish credibility. By showcasing their expertise and personal story, individuals can unlock opportunities such as speaking engagements, TED talks, and press coverage. Lowe emphasizes the importance of effective promotion, advocating for strategies like LinkedIn networking and virtual book launch parties to maximize a book's impact, and provides book coaching services to help aspiring authors overcome any obstacles they may face.

Episode Outline: 
(00:02:14) "Strategically Publishing a Book for Career Growth"(00:11:12) Persistence and Resilience in Client Acquisition(00:14:06) "Strategic Book Writing for Career
Transition"(00:20:38) "Multi-Threading Book Publishing and Marketing
Services"(00:22:43) Optimizing Amazon Recommendations through Strategic
Launches(00:27:06) Leveraging Written Work for Career Advancement(00:30:40) Surviving Feast or Famine in Ghostwriting 
Bio:
Richard Lowe is a professional ghostwriter and author. His passion is to help businesses and individuals write books that showcase their expertise, build credibility and tell their story. Richard has written and published 63 books on a variety of subjects (including 2 Kindle bestsellers), ghostwritten 48+ books, and authored over a thousand articles for blogs and social media. Listeners will learn how to get started on their book, what to do and what to avoid, how to get published, and how to sell copies of their book.

https://thewritingking.youcanbook.me

Listeners who want help writing a book can schedule a free, no obligation call to get some advice and help them overcome their barriers.

 

Aurora Winter is a renowned entrepreneur, best-selling author, and founder of Same Page Publishing, who has masterfully monetized the art of storytelling. She believes that thought leadership can indeed lead to making seven figures by using the right words to the right people at the right time. In her book, "Turn Words Into Wealth: Blueprint for Your Business Brand and Book," Winter outlines seven strategic ways to generate significant income, emphasizing the power of words in transforming businesses and lives. Through her "Thought Leadership Accelerator Program," she ensures clients not only achieve successful book launches but also secure financial returns, cautioning that strategic positioning and marketing efforts are crucial.

Episode Outline: 
(00:01:33) "Maximizing Business Potential through Thought Leadership"(00:14:15) Leveraging Language: Unleashing Financial Success
Through Communication(00:21:28) Enhancing Book Monetization with Unique Offerings(00:24:04) Certification Program Revenue Generation Strategy(00:31:27) "Adapting Legal Thrillers into Visual
Media"(00:33:36) Strategic Communication for Lasting Impact 
Bio:
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses. Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence. Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book. Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more. A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: www.AuroraWinter.com/media. To book Aurora as a podcast guest, email [email protected] or text (816) 447-1886. Gifts for your audience are here: www.turnwordsintowealth.com and www.magicmysteryandthemultiverse.com


Learn more about the new fantasy series "Magic, Mystery and the Multiverse" by Aurora M. Winter. Get access to "sneak peeks" of new books. Follow our next Kickstarter launch. There's no cost or obligation! See why "Magic, Mystery and the Multiverse" won the American Fiction Award, Readers' Choice Award, and was a #1 New Release on Amazon. This fun, fast-paced fantasy series shines a light on the importance of free speech, friendship, and family. Or, if. you prefer, you can share this website for other bonuses: www.TurnWordsIntoWealth.com

 

Henry DeVries is an acclaimed author and business strategist who has penned 20 books, including the recent "Marketing with a Book for Agency Owners." With a career starting in 1990, DeVries has gained international recognition for his expertise, most notably with his bestseller "How to Close a Deal like Warren Buffett." He is a staunch advocate for using books to build business credibility, emphasizing the necessity of passion, expertise, and originality. DeVries critiques the use of AI in book writing, advocating instead for authors to establish themselves as authorities in their niche through genuine content, speaking engagements, and active promotion across various platforms.

Episode Outline: 
(00:00:50) Establishing Authority Through Book Promotion(00:07:44) "Author's Passion-Driven Writing for Client Conversion"(00:09:20) Proactive Book Promotion for Authors(00:27:38) Leveraging Books and Platforms for Author Promotion(00:34:19) Resilience and Opportunity: Dave's Hudson Miracle Story(00:35:07) Elevate Your Brand with Book Publishing 
Bio:
Henry DeVries, MBA, is a business development columnist, host of Agency Rainmaker TV, and the CEO of Indie Books International, a company he cofounded in 2014 to work with small to midsized agency owners and marketing consultants who want to attract high-paying clients by marketing with a book and speech. In his writing and speaking he shares in humorous ways many pragmatic strategies that can double sales and achieve marketing returns of 400 percent to 2,000 percent. Since 2010, he has ghostwritten, coauthored, and published more than 300 business books, including his McGraw-Hill bestseller How to Close a Deal like Warren Buffett—now in five languages, including Chinese. Henry has hosted or been a guest on over 50 podcasts to date. On a personal note, Henry is a baseball nut. A former Associated Press sportswriter, he has visited forty-four major league ballparks and has three to go before he “touches ’em all.”

 Jill Lublin, a media magnate with over 25 years of experience, is globally recognized for her proficiency in securing media attention for entrepreneurs. Having served more than 100,000 clients, written best-selling books, and started her own PR agency, Lublin's perspective on publicity is shaped by her multifaceted career. She strongly advocates that entrepreneurs can, and should, gain affordable and effective publicity. According to Lublin, the success recipe includes a compelling message, a start at local media, and strategic investment in expert support, which collectively empower entrepreneurs to increase their marketplace visibility and perform better. Her experiences and the success of her Media Mastery Intensive program further validate her perspective.

Episode Outline: 
(00:00:50) Utilizing Local Media for Entrepreneurial Publicity(00:04:32) Navigating Business Finances for Entrepreneurs(00:08:05) Enhancing Visibility: Crafting Compelling Media
Messages(00:19:30) Free Resources for Effective Publicity Campaigns 
Bio:
 Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales.  These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles.
https://jilllublin.com/challenge/

Challenge: Ready To Go From The Best-Kept Secret To Respected Authority Almost Overnight? Join me on the short 3-Day Publicity Challenge to discover the strategies you can use to gain massive visibility and attract the leads, clients, and referrals you need to take your business to the next level… Even if you’re a one-man or one-woman team… No one’s heard of you before… And you have ZERO experience in PR.

Beejel Parmar is a seasoned entrepreneur in the virtual assistant industry, with over a decade's worth of experience in founding and growing a successful VA venture. He holds a strong belief that virtual assistants are essential for entrepreneurs, including solopreneurs, consultants, and professionals, to take their businesses to a higher level. Shaped by his experiences in the VA industry, Parmar advocates for a direct hire model with no markup fees, a policy he believes fosters trust, community, and transparency between clients and VAs. Beejel's perspective is that VAs play a crucial role as a reliable and affordable resource for small and micro-business owners, helping these enterprises manage their workloads effectively while focusing on high-priority tasks. His focus on clear communication and understanding of cultural differences further underscores his commitment to excellence in the virtual assistant sector.

Episode Outline: 
(00:01:21) Efficient Virtual Assistance Enhances Entrepreneurial Focus(00:07:21) Transparent Relationship: Clients and VAs Direct
Connection(00:16:25) Enhancing Entrepreneur Productivity with VA
Assistance(00:22:28) Weekly Meetings for Productivity and Accountability(00:28:01) Optimizing Business Tasks Through Effective
Delegation(00:33:17) Enhancing Productivity through Delegating Tasks
Efficiently 
Bio:
In the competitive virtual assistant (VA) sector, Beejel Parmar stands out as both a disruptor and innovator. Inspired by 'The 4-Hour Work Week,' he launched his VA venture by hiring three assistants. Within weeks he was working with VA service company and helped expand the operations from 100 to over 500 VAs over the span of a decade. In 2019, Beejel introduced a groundbreaking VA service, setting a new industry benchmark with a direct hire, no mark-up fee approach. This model, emphasizing community and transparency, attracted skilled VAs and built trust through face-to-face training and events, benefiting both clients and VAs financially. Beejel's influence reaches worldwide, sharing his expertise in productivity, outsourcing, and VA services across eight countries. A prominent speaker, his innovative outlook on equitable outsourcing showcases the impact of innovation and community, proving transformative ideas can redefine industries. He is a sought-after speaker often invited to share his knowledge and experience at workshops, masterminds, networking events, and podcasts... with a simple, yet profound message… delegate or drown!

https://www.BeeEPiCoutsourcing.com

Free Outsourcing ROI Guide, with questions to help someone decide what to outsource, what to outsource first, best options for hiring Virtual Assistants.

Christian Brown is a seasoned co-founder and chief marketing officer of Gluey, an influencer marketing platform that has witnessed remarkable growth under his leadership. Coming from a background in social media marketing that dates back to his teenage years, Christian has a unique perspective on influencer marketing. He views it as an essential tool for engaging with target markets and highlights the importance of aligning with influencers who resonate with a brand's audience, rather than merely chasing big names for credibility. He sees significant potential in micro-influencers, who may have a smaller following but a higher percentage of a brand's target market. Furthermore, Christian underscores the value of data-driven decisions in this field, advocating for the use of advanced audience insights in choosing collaborators. Ultimately, he sees influencer marketing as a powerful, constantly evolving means of communication that can be greatly beneficial to businesses when approached strategically and with a focus on audience alignment. 

Episode Outline:
(00:00:02) Elevate Your Brand with Published Books Podcast(00:02:59) Micro-Influencers: Targeted Marketing Through Data
Insights(00:04:14) Follower-Count Based Influencer Collaborations for
Brands(00:20:33) Targeted Marketing Impact with Micro-Influencers(00:20:43) Targeted Micro Influencers for Enhanced Engagement(00:20:43) Data-Driven Influencer Selection for Marketing
Success 
Bio:
Christian Brown is the co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals. As a co-founder and leader of marketing, Brown worked closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding. From crafting the image and cultural identity internally as a team to building out the public perception from the ground up, Brown channels his passion and leadership every day into ensuring all aspects of the brand align seamlessly with Glewee’s larger vision. Alongside these responsibilities, Brown leads the marketing department of ten people, a carefully selected cohort of like-minded Gen Z innovators collectively focused on growing an industry-disrupting platform. To learn more about Christian Brown or Glewee, please visit www.glewee.com or you can follow them on any major social media platform.
https://glewee.com/

If you are looking to get started with influencer marketing, you can create a free account on Glewee's end-to-end influencer marketing platform here. On our platform, we have over 10,000+ pre-vetted influencers and creators to work with for as low as $100 per post. Brands and companies can launch a campaign in minutes and start working with pre-vetted creators right away on Glewee.

 

Bryan Charleau, a former athlete turned sales professional, brings a wealth of experience and knowledge to the sales industry. With a decade of sales expertise and a publication under his belt, Bryan offers insightful perspectives on transitioning to hiring salespeople. He believes that patience and understanding are crucial, especially when dealing with new hires who may have little experience. He discourages focusing solely on immediate sales results, instead promoting the idea of viewing the sales process as a series of progress checkpoints. Charleau acknowledges the challenges involved in onboarding new salespeople, noting that finding the right fit may require some time. However, he emphasizes the importance of guidance, interaction, and alignment between the salesperson and the company for a successful onboarding process and the individual's growth within the sales role. 

Episode Outline:
(00:02:54) Balancing Expectations in Sales Team Onboarding(00:06:37) Aligning Expectations for Successful Sales Outcomes(00:09:39) Cultivating Trust through Entrepreneur-Salespeople
Relationship Building(00:19:47) Sales Success Through Gradual Expectation Setting(00:21:14) Salespeople Evaluation Period for Optimal Fit(00:23:01) Mastering Checkpoints: Sales Training Challenges
Explored(00:33:10) Engaging with Bryan Charleau's Sales Insights 
Bio:
I am a University of Concordia Graduate with 10+ years of sales experience. I am a former university athlete, currently work full-time in sales, and Author of the book "Pitching Sales! A Complete Guide to Becoming a Sales Professional" This book takes a unique perspective on sales by providing mentorship and guiding the reader through how to prepare and build foundational skills to become a sales professional rather than techniques and methods on selling itself.

https://www.amazon.ca/Pitching-Sales-Complete-Becoming-Professional/dp/1738651606/ref=cm_cr_arp_d_product_top?ie=UTF8

This is the link where they can pick up the book on Amazon. It is offered in Paperback, Ebook, and Audible.

 

Corey Quinn is a seasoned professional known for his expertise in agency growth and sales coaching, with a significant role in elevating Scorpion's revenue to $150 million by transitioning from founder-led sales to a team-based approach. His perspective on transitioning from founder-led sales to sales teams is shaped by his extensive knowledge and experience in aiding agency founders in revenue scaling. Corey emphasizes that even small businesses, solopreneurs, consultants, and speakers can evolve from being the sole salesperson to having a sales team, asserting the importance of agency owners and consultants' passion for their businesses as it could make them effective in sales. However, he also recognizes the need for founders to relinquish some responsibilities to successfully scale and grow the business. Through his experiences and insights, Corey aims to aid agency founders in simplifying growth and moving beyond the constraints of founder-led sales.

Episode Outline: 
(00:10:32) Optimizing Sales Strategies for Business Growth(00:14:46) Niche Market Specialization for Agency Growth(00:16:19) Founder-Led Sales Trap Escape Techniques(00:24:40) Product-Knowledge Driven Sales Team Formation(00:26:07) Earnings Alignment Strategy for Sales Motivation(00:32:53) Becoming a Niche Market Expert for Success 
Bio:
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in helping agency founders scale revenue. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to simplify growth and escape founder-led sales.
https://www.AnyoneNotEveryone.com

You can download a free audiobook version of: "Anyone, Not Everyone. A Proven System to Escape Founder-Led Sales" today. In it, you'll learn the five steps to transform from a generalist to a vertical market specialist.