Author to Authority

Chris Hood is a distinguished keynote speaker and digital strategy thought leader with over three decades of experience in online development. He posits that customer transformation is a pivotal business strategy that involves understanding and adapting to the ever-changing needs of customers. Drawing on his extensive experience and his book "Customer Transformation," Hood highlights the importance of businesses moving past transactional relationships with customers and striving for transformational results. He presents a detailed seven-stage strategy, enriched with case studies and action plans to guide businesses in their adaptation process. According to Hood, customer transformation is not only key to retaining customers, but also to enhancing the overall success and value of a business. 

Episode Outline: 
(00:02:10) Adapting to Evolving Customer Demands Strategy(00:09:45) Navigating Third-Party Publishing for Authors(00:12:10) Listening to Customer Feedback for Business Success(00:16:28) Amazon Publishing: Navigating Design Challenges for
Upload(00:19:30) Customer-Centric Strategy for Business Success(00:19:30) Utilizing Customer Feedback for Strategic
Decision-Making 
Bio:
Chris Hood, a keynote speaker and thought leader in digital strategy, boasts over three decades of experience in online development. The author of 'Customer Transformation,' Chris provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. His focus on aligning with customers' evolving needs has seen application across various industries, including financial, healthcare, retail, and non-profit sectors. Currently, Chris shares his insights on 'The Chris Hood Digital Show,' helping businesses worldwide accelerate their digital potential. He formerly held significant roles at Google, where he developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, introducing innovative storytelling technologies for popular shows such as Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Beyond consulting, Chris imparts his knowledge to Southern New Hampshire University students, bridging the gap between business and technology through courses like Business Systems Analysis.

https://chrishood.com

Buy my book, "Customer Transformation" and connect with Chris, subscribe to my podcast, blog, social media, and stay informed about digital trends, all at ChrisHood.com

Marty Strong, a Nebraska native with a robust career spanning from the SEAL teams to the corporate world, is a strong advocate of risk-taking in entrepreneurship. Marty's upbringing, coupled with his experiences in the military and the corporate sector, have shaped his perspective that taking risks is an essential part of being an entrepreneur. He acknowledges the daunting nature of risks, but encourages individuals to push past fear and societal conditioning to view risk as a potential for growth and success. Based on his belief that our biological instincts are capable of recognizing opportunities disguised as risks, Marty promotes this adventurous approach for achieving entrepreneurial success.

Episode Outline: 
(00:00:50) Embracing Risk: The Entrepreneurial Journey(00:13:35) The Brain's Explorer Switch: Risk Perception(00:16:52) Perceived Risks: The Opportunity Mindset(00:16:52) "The Explorer Switch and Risk-Taking
Behavior"(00:28:20) Building Momentum Through Small Steps(00:31:07) Engaging Readers Through Author Interaction 
Bio:
Marty Strong is a retired Navy SEAL officer and combat veteran. He is a novelist, a practicing CEO and Chief Strategy Officer, and the author of Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business, and a second book, Be Visionary: Strategic Leadership in the Age of Optimization, set for release in December 2022. Marty's traveled to over forty countries, been shot at in a few, survived cancer twice, and experienced the loss of his oldest son. he has spent a lifetime meeting challenges head on, succeeding in three professions, anticipating crisis, and leading through crisis and chaos.

https://martystrongbenimble.com

Tanya Alvarez is an accomplished entrepreneur who began her journey by independently funding her first advertising agency in New York at just 25 years old. Despite personal health challenges, Alvarez's grit and determination led her to establish Owners Up, a program designed to assist business owners in achieving professional success without compromising their personal well-being. Alvarez's perspective on scaling a business-to-business (B2B) service business revolves around strategic decision-making and prioritization. Drawing from her extensive experience in the advertising industry, especially in affiliate marketing, Alvarez emphasizes a model that focuses on payment based on lead and sales outcomes. She also underlines the importance of understanding the business model, capitalizing on strengths, and making mutually beneficial sales decisions. According to Alvarez, scaling a B2B service business necessitates a blend of strategic thinking, efficient decision-making, and a focus on long-term value. 

Episode Outline:
(00:09:47) Performance-based Payment Models for Enhanced Sales(00:11:11) Leveraging Strategic Decisions for B2B Growth(00:12:14) "Peer Support for B2B Business Scaling"(00:17:05) Navigating Business Red Flags for Well-being(00:30:31) "I'm Possible" Achievements for
Entrepreneurs(00:32:11) Strategies for Business Growth and Efficiency 
Bio:Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition. Her name is Tanya Alvarez, a classic underdog story, and she’s on a mission to help you own your life, not just your business. Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.

Chris Andersen is a seasoned show host with a background in athletic training, who transitioned into content creation after encountering personal life events. His perspective on video content is that it's an invaluable tool for personal branding and business growth, especially in today's digital age where human interaction is increasingly replaced by online and AI-generated content. Drawing from his own journey of overcoming initial nervousness to developing proficiency in interviewing, Andersen firmly believes that video content can deliver authenticity and establish a connection with the audience. He also emphasizes that by leveraging video, individuals can differentiate themselves, build trust, establish credibility, and ultimately stay ahead in the competitive market. Andersen's experiences and interactions with notable figures like Bob Proctor have also shaped his belief in the power of video content to not only add value to the audience, but also develop essential skills like communication, relationship-building, and storytelling.

Episode Outline:
(00:00:50) Video Podcasting for Brand Authority and Growth(00:02:45) Strategic Differentiation Through Video Branding
Success(00:16:46) The Power of Persistent Daily Actions(00:18:54) "Embracing Growth Through Video Content
Creation"(00:19:17) Building Connections Through Video Content(00:19:58) Video Content as a Relationship Building Tool(00:36:16) Video Content for Entrepreneurial Growth Strategies  Bio:Chris Anderson is the Founder and CEO of Elevate Media Group, a full-service podcast production agency for 6-7 figure business owners. He quit his job cold turkey in 2020 to build a life he loved and has been able to do just that since. Chris and his team help these businesses elevate through video podcasting. They help these businesses launch, produce, and grow their podcasts into the Top 10% (and higher) globally, without all the extra work. He has worked on projects in tandem with Fortune 500 companies Apple, Amazon, Bose, Rolls-Royce, and many more. He is also the host of Elevate Your Brand, a Top 2% Globally listened to show that has charted in the top 20 for entrepreneurship and #43 on Apple's Business category next to Alex Hormozi. He spends time with his wife and son outdoors on their mini farm when he isn't leading his team at Elevate or podcasting. He is a lifelong learner who always tries to be better than the day before. He is a man of faith who gives all credit to God for all the good in his life.

 

Shelly Niehaus, with more than 20 years of experience across three different industries, is a recognized authority in marketing for solopreneurs. Her passion for marketing was ignited during her own entrepreneurial ventures, and now she specializes in assisting service-based businesses in attracting more clients through personalized branding and list building strategies. From her viewpoint, marketing for solo entrepreneurs, consultants, and professionals with limited time should be manageable, effective, and prioritized as an essential function. Drawing from her experience, she encourages creating conversations, adding value, and fostering relationships online to differentiate from conventional noise. By offering practical steps and tools, she aids entrepreneurs to triumph over feeling overwhelmed, work smarter, and take control of their marketing efforts to significantly grow their business. Shelly's perspective on solopreneur marketing is rooted in simplicity, strategy, and meaningful engagement for effective connection and conversion.

Episode Outline: 
(00:02:12) Content Production for Efficient Marketing Growth(00:08:59) Creating Genuine Connections Through Authentic
Marketing(00:12:30) Strategic Transition: from Consumer to Producer(00:13:48) Value-Driven Social Media Marketing Strategy(00:17:31) 'Marketing Mondays: Boosting Productivity and Focus'(00:25:24) Delayed Purchases for Mindful Buying Choices 
Bio:
Shelly Niehaus helps service-based businesses get more clients by developing a solid personal brand and a list-building strategy with aligned content that connects and converts. The entrepreneurial journey is not for the faint of heart! However, after two decades and three different industries of owning her businesses, Shelly has learned that the flexibility and freedom to do what you love far outweigh the risks. Along the way, she discovered her true passion was marketing and helping other businesses create marketing strategies tailored to their business. As a small business owner herself, Shelly realizes it can be very intimidating to build a brand around your work and know how to present yourself to the world. Shelly is a firm believer that marketing does not have to be complicated. It can be fun! Shelly has helped numerous serviced-based businesses overcome the overwhelm of marketing by helping them create a strategy to improve their communication and create greater connections with their clients.
https://shellyniehaus.ck.page/bizresources

These are my proven business tools that save time and money, allowing the necessary space to refocus your passion where it belongs -- serving your clients and growing your business. Work smarter, not harder, and let business thrive! Get the tools now!

 

Mark Herschberg is a seasoned professional, with a wealth of experience in software engineering, cybersecurity, and entrepreneurship. The mastermind behind the Brain Bump app, and the esteemed author of "The Career Toolkit: Essential Skills for Success That No One Taught You", Herschberg has a diverse professional background, including tracking criminals on the dark web, developing authentication systems, and launching ventures across diverse sectors. Herschberg sees the Brain Bump app as a solution to the problem of information disconnect, providing a platform that consolidates key ideas from a variety of sources into easily accessible tips. He places considerable importance on making information available at the right time and place, and lauds the app's user-friendly approach for both content creators and users. By tagging information based on topics and allowing content creators to control what's shared on the app, Herschberg believes Brain Bump offers a streamlined, free solution for those seeking valuable insights efficiently. 

Episode Outline:
(00:00:50) Audience-Controlled Non-Linear Content Delivery Model(00:02:36) Audience Engagement in Traditional Marketing Channels(00:14:25) Unlocking Creativity Through Mindful Activities(00:17:37) Hashtag Learning with Brain Bump App(00:17:38) Idea Recycling for Audience Engagement App(00:23:26) Essence Retention in AI Summarization Processes Bio:
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

https://www.thecareertoolkitbook.com/

BrainBumpAa.com

The book is available on Amazon, Barnes & Noble, Indie Bound, Books and Million and through local book stores. The app is available in the Apple App Store and on Google Play.

 

Josh Flower is a seasoned B2B sales professional with over 25 years of experience, who has recently ventured into entrepreneurship. His perspective on sales skills for entrepreneurs is shaped by his belief that many entrepreneurs struggle with selling due to a lack of confidence and reluctance to learn the necessary skills. Drawing from his extensive experience in sales and personal growth, Flower emphasizes the importance of developing confidence in one's product or service, and the ability to empathize and connect with potential customers. He advocates for a continuous learning process, where entrepreneurs are encouraged to try, fail, reflect, and adapt to improve their sales approach and ultimately achieve success in their business endeavors.

Episode Outline: 
(00:01:34) Iterative Learning Process for Entrepreneurial Sales Success(00:04:27) Selling with Heart: The Key to Success(00:08:39) Embracing Resilience: Sales Success Mindset(00:14:36) Adapting and Reflecting for Successful Sales
Strategies(00:25:48) Building Trust Through Empathetic Sales Interactions(00:32:42) Replacing Limiting Beliefs for Sales Success
Bio:
Josh Flower is a B2B sales professional who has closed millions in software & services. He is an expert on elite sales performance and how to find your life's purpose. Josh teaches that people must focus on personal development and learning sales skills to drastically improve their lives.

Instagram @joshflower1

Steve Lowell is a renowned figure in the communication industry, celebrated for his proficiency in leveraging the power of language. As a multi-award-winning speaker and bestselling author, he has delivered over 3500 speeches and conducted 5000 seminars, sharing his expertise with more than half a million speakers globally. Lowell's perspective on the power of language in communication is that it should be abrupt, succinct, visual, emotional, and engaging. He underscores the importance of creating word pictures that plant a vivid image in the audience's mind and stir emotions. He advocates for fast and quick language to seize the audience's attention and leave a lasting impact. Lowell also emphasizes the importance of transferring emotions to the audience, making them feel the same way about the message as the speaker does. His experiences have shaped his belief that language is a tool to create a powerful and impactful connection with the audience, ultimately driving them to take action.

Episode Outline:
(00:06:02) Visual and Emotional Elements of Language Communication(00:07:41) Emotional Connection in Public Speaking(00:11:20) Establishing Trust Through Audience Understanding(00:16:15) Engaging Audiences Through Vivid Visual Storytelling(00:22:52) Language's Emotional Impact in Storytelling Journeys(00:35:31) Crafting Intentional Stories for Business Influence(00:37:03) Language Strategies for Powerful Public Speaking 
Bio:
Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking. Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue. 

https://www.stevelowell.com/free-book




 

James Donovan is a renowned expert in LinkedIn lead generation, particularly for accounting firms, and the founder of nine two media. His perspective on LinkedIn lead generation is that it is an invaluable tool for professional networking and establishing oneself as an authority in their field. Donovan's experiences have led him to stress the importance of a robust personal profile, the use of tools like Sales Navigator, and the consistent posting of valuable content to attract traffic and generate leads. He also highlights the necessity for authenticity in outreach efforts to avoid being seen as spam. Donovan views LinkedIn as a long-term strategy for business growth, where building connections and consistently engaging with the right audience can lead to successful lead generation and client acquisition. 

Episode Outline:
(00:00:02) Leveraging Authority Through Book Publishing Podcast(00:02:35) Strategic LinkedIn Networking for Business Growth(00:11:14) Utilizing LinkedIn for Professional Networking
Success(00:13:13) LinkedIn Strategies for Successful Sales Prospecting(00:15:36) Personalized LinkedIn Messages for Higher Engagement 
Bio:
James Donovan: B2B Lead Gen & LinkedIn Expert for Accounting Firms. As the driving force behind Nine Two Media, James Donovan specializes in streamlining B2B interactions, offering concise insights, and demystifying the power of LinkedIn. Featured on top podcasts, James is your go-to authority for maximizing growth in the accounting industry. Connect now for condensed, actionable strategies to elevate your B2B game. 

https://accountingleadsnow.com/90daysprint-2518

The call to action is linked to our website where accounting firms can learn more about our end to end appointment setting system and how it can help them grow their firm.

 

Tanya Brody is a seasoned copywriter with a unique focus on the effectiveness of email marketing. She believes that despite the common misconception of email marketing being outdated, it remains a highly effective tool in today's digital landscape. Drawing from her extensive experience in crafting compelling subject lines and writing prompts, Tanya emphasizes the importance of building relationships with subscribers through regular nurture emails, which she believes can increase sales and create loyal customers. She also highlights the impressive potential of email marketing to generate a 4400% return on investment, outperforming other marketing channels. Tanya's perspective is deeply rooted in the idea of serving and helping others through strategic and consistent communication, a principle she applies in guiding her clients to successfully launch their books and grow in their respective fields. 

Episode Outline: 
(00:03:27) Enduring Relevance of Email Marketing Engagement(00:11:25) Predictive Email Marketing for Business Growth(00:13:04) Building Authentic Relationships Through Email
Marketing(00:14:08) Nurturing Leads Through Consistent Email
Communication(00:18:45) Building Relationships Through Email Marketing(00:31:24) The Power of Email Marketing Relationships 
Bio:
Tanya Brody is a Full-Stack Direct Response Copywriter and Email Marketing Consultant. She has worked with numerous marketing technology companies, information marketers, and other small to medium-sized businesses to improve their email marketing and overall messaging. Tanya works with business owners to help them write their regular nuture emails, so they can grow their relationships with their subscribers, get more sales, and create happy, loyal customers.
https://bit.ly/30-Subject-Lines-2

Download my list of 30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email