Author to Authority

Danielle Harris is a seasoned marketing and messaging consultant with over a decade of experience, specializing in helping coaches and service providers attract their dream clients. From her perspective, the art of crafting compelling stories is a crucial element for business success. Her belief in the power of personal narratives stems from her extensive experience in the field, where she has seen firsthand how unique stories can enhance client attraction and foster personal connections. Danielle emphasizes the importance of showcasing thought leadership and sharing unique perspectives to stand out and attract potential clients. She advocates for the practice of storytelling, considering it a foundational asset for establishing oneself in their industry and driving business growth.

Episode Outline:
(00:02:45) Engaging Audiences Through Thought Leadership Stories(00:09:59) Strategic Storytelling for Entrepreneurial Success(00:09:59) Creating Authentic Narratives to Connect with
Audience(00:14:10) Creating Impactful Business Narratives through
Personal Stories(00:14:10) Crafting Impactful Narratives Through Audience
Empathy(00:22:40) Crafting Resonant Narratives Through Strategic Humor 
Bio:
Danielle R. Harris is a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset. Danielle is based in Metro Detroit, where she was born and raised. Danielle is known for her love of chocolate, travel, and the K-Pop group BTS.

Michael Hinshaw is a seasoned marketing professional and a master's degree holder in design who has made significant strides in the business world. He founded a firm serving private equity firms and investment banks in the late 1990s, and later transitioned into the Internet sector where he founded Mcorp CX, a customer experience consultancy. Hinshaw's perspective on the impact of customer experience on business is that it is a crucial element for success. He emphasizes the need for businesses to align their marketing, sales, and service to meet customer expectations and advocates for a shift from an inside-out to an outside-in perspective. This approach focuses on understanding how customers interact with a business and what they need and expect. Hinshaw's extensive experience in customer experience consultancy and his upcoming book, "Experience Rules: The Experience Operating System (XOS)," underscore the importance of a customer-centric approach in driving business growth and success.

Episode Outline:
(00:02:44) Experience Operating System: Enhancing Customer Interactions(00:12:19) Improving Customer Experiences Through Touchpoint
Analysis(00:20:30) Aligning Departments for Enhanced Customer
Satisfaction(00:23:36) Enhancing Business Success Through Customer
Perspective(00:25:44) Maximizing Lifetime Value through Customer
Relationships(00:26:10) Fostering Customer Loyalty for Long-Term Success 
Bio:Michael Hinshaw is the founder and president of customer experience consultancy McorpCX, and recognized on over a dozen "Top Global CX Influencers" lists. He's also co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, and has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive, Forbes and Time. His new book, Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It, and co-authored with Diane Magers is slated for release Q1 of this year. A Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, he has consulted for and advised executives at companies such as Intel, Microsoft, Biogen, Roche, Best Buy, and lululemon. 

Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.

Episode Outline:
(00:02:05) Audience-Obsessed Video Marketing Strategies for Success(00:05:08) Metrics-Driven Traffic Generation for Tangible
Results(00:11:23) YouTube Content Engagement Analysis for Success(00:17:04) Captivating YouTube Thumbnail Design Strategies(00:23:01) Maximizing Video Content Impact with YouTube
Algorithm 
Bio:
You don’t want to be famous – but you need to be. There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them. These are people you can help, potential clients who NEED to find you. I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.” It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary. So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff. Relax. I can help. I know what that’s like. I’ve been there. Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented. But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency. Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!” Kasim helped me understand that I was not alone. I had to get known in order to help more people. So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms. But maybe you are currently creating some content. How’s your video content ranking on Google? Brilliant content is useless if it’s buried on page five of the search results. You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do Intrigued? Let’s talk. Send Me a DM.
https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/

The listeners can get free guides and SOPs about Youtube and videos.

 

Jennifer Tamborski is a highly experienced digital marketing strategist, specializing in crafting innovative marketing and tailored digital strategies for businesses. With over a decade of agency experience, Tamborski has developed a unique perspective on lead generation strategies, emphasizing the importance of a consistent flow of quality leads that are more likely to convert. Her approach is rooted in strategic planning, mapping out the customer journey, and making data-driven adjustments to optimize results. This perspective has been shaped by her extensive experience and her understanding of key performance indicators (KPIs), which she believes are crucial in tracking the success of lead generation efforts and making informed decisions.

Episode Outline: 
(00:00:51) Continuous Lead Generation for Sustainable Business Growth(00:03:53) Steady Lead Generation for Sustainable Business
Growth(00:06:32) Relationship Building Through Value Exchange in Sales(00:09:26) Relationship Marketing Strategies for Amazon Authors(00:28:05) Outsourcing for Business Growth(00:35:40) Book Marketing Success for Entrepreneurs Podcast 
Bio:
Jennifer Tamborski, a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies. With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond. Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.

https://www.virtualmarketingexpert.com/100k/

Are you struggling with a revenue plateau, maybe you've hit 100K or 150K in revenue over and over. Discover what's holding you back from breaking through your revenue ceiling. Take the assessment.

 

Staeven Frey, founder and chief brand scientist at Quantum Branding, is a specialist in helping brands establish themselves as authentic and memorable category leaders through the innovative application of brand science. Frey's perspective on brand authority is rooted in his belief that it is essential for brands to leverage the power of brand science to fuel their growth, sales, and marketing. His passion for assisting purpose-driven brands in disrupting their markets and achieving industry authority status has led him to develop the Brandpreneur program, a ten-week intensive course designed to empower brand leaders with actionable strategies. Drawing from his experience of collaborating with over 200 individuals to become published authors, Frey emphasizes the importance of tailoring strategies to suit each client's unique style, ensuring the production of top-quality books that effectively elevate their brand authority. His ultimate goal is to help brands move forward faster and become energized by establishing themselves as industry authorities. 

Episode Outline: 
(00:05:48) Metrics-driven Branding for Effective Consumer Engagement(00:12:45) Creating Memorable Brand Assets for Marketing Success(00:16:40) Memorable Brand Assets for Industry Authority(00:24:59) The Influence of Colors on Brand Perception(00:28:54) Brand Science Metrics for Marketing Success(00:35:28) Elevate Your Brand with Brand Science 
Bio:
Stæven is the adorkable Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™. BrandScience is the core of what fuels a successful brand's growth, sales, and marketing. He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be.
https://bit.ly/brandsciencechecklist

The above is a link to the BrandScience Checklist, my proprietary tool based on years of BrandScience™ research. This easy-to-use tool helps brands in every age of their business assess their brand's assets and know immediately what is next. This tool will help your listeners start utilizing and understanding the basics of BrandScience in their brand immediately, using the same tools used by Fortune 500 Brands. http://brandpreneur.co/ <<< my flagship program which I am sharing within conversations/podcasts. Additional LInks typically shared in show notes: https://linktr.ee/staevenfrey https://www.quantumbranding.agency/

 

Aaron Witnish, co-founder of Contentonly Au, is a passionate advocate for improving the internet through the sharing of valuable content. He firmly believes in the potential of creating 30 days of content in just 90 minutes, a perspective shaped by his experiences in assisting authors, consultants, and coaches in sharing powerful messages. Witnish emphasizes the importance of providing content that adds value and helps people, rather than content that is fear-based or scarcity-driven. He sees this model as particularly beneficial for experts in their respective fields, as it enhances their brand and business success. By extracting the valuable insights and knowledge from these experts and repurposing it into content, Witnish believes it becomes a perfect fit for their services and space. 

Episode Outline: 
(00:01:24) 30 days of authentic content in 90 minutes(00:13:21) Leveraging Digital Assets for Brand Growth(00:16:37) Creating Valuable Content in Three Simple Steps(00:20:32) Optimizing Content Through Video Transcriptions(00:23:20) Efficient and Accurate Transcription Services(00:31:37) Building a Community on Preferred Social Platforms 
Bio:
Aaron Witnish is the Co-Founder of contentonly.au which specialises in an extraction system that creates 30 Days Of Content In 90 minutes for personal brands.
https://contentonly.au/

Download a free copy of the 30 Days In 90 Minutes Content Creation System.

EksAyn Anderson is a renowned author, influence expert, and international speaker with a background in psychology. He is recognized for his expertise in influence through honesty and setting expectations, skills he has honed through his extensive experience in selling to governments, associations, and businesses. Anderson believes that influence can be achieved by aligning expectations with reality, being honest, and going above and beyond to exceed expectations. His perspective on influence is deeply rooted in his principles of treating others with respect, listening, and honesty, which he believes are timeless and effective techniques. These principles, shaped by his experiences and background, are the foundation of his work in teaching others how to increase their interpersonal influence, negotiate effectively, and create loyal long-term clients.

Episode Outline: 
(00:02:18) Creating Positive Impact Through Ethical Influence(00:03:36) Building Trust and Value in Sales(00:18:09) Building Trust and Exceeding Expectations for
Positive Influence(00:22:36) The Power of Small Acts of Kindness(00:23:36) The Power of Listening and Questioning(00:30:38) Unlocking Success Through Gatekeeper Navigation 
Bio:
EksAyn is somewhat good at playing hide and seek, jumping on a trampoline with his children, and setting up a tent trailer when taking his family on road trips. He also enjoys hiking mountains, camping and reading. Less importantly: EksAyn is an author, influence expert, and international speaker. EksAyn has been seen on Forbes.com, Speaker Magazine, TV, and various business blogs and podcasts. His books, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, and What I Want My Children to Know Before I Die have sold internationally. EksAyn has extensive experience in real-world influence, including selling to governments, associations, and other businesses. His educational background in psychology and life experiences have taught him not only how to connect, communicate, and sell but also how to teach you to increase your interpersonal influence, negotiate with the best, and create loyal long-term clients. As just one example of his business success, after only about 3 ½ years with an 11-year-old organization that at one time had hundreds of salespeople, EksAyn closed 3 of the top 6 largest transactions that the organization had ever had in it's history, including the all-time record for the largest sale, which was over SIX TIMES larger than the next biggest sale the company had EVER had. Business isn't as important as our friends, our families, our children and those we love. Luckily, the principles that govern influencing others in business can also be used in our relationships and vice versa . The same principles that govern negotiating and closing a big business deal can also be used to influence a friend who is questioning their life and can save a rocky marriage and help a troubled family member. EksAyn loves teaching the principles that can empower in both business and at home. The principles are the same.
http://xfactoredge.com

I also have the site eksayn.com

 

Christopher Weiher is a veteran video producer with a rich background spanning over two decades in the industry, specializing in b2b animations, sales presentations, and commercials. His journey in video production began in film school, which eventually led him to establish his own video production company, Cleaver. Weiher's perspective on using video on LinkedIn is shaped by his belief in authenticity and passion. He advocates for individuals to share content that genuinely matters to them, whether it's business-related or personal, as this authenticity can attract and engage a target audience. Weiher also underscores the significance of embracing imperfections in videos, viewing them as a means to humanize content and foster deeper connections with viewers. His experiences in the field and active engagement on LinkedIn have reinforced his belief in the transformative power of video content in enhancing one's LinkedIn presence and business growth.

Episode Outline:
(00:01:53) Leveraging LinkedIn's Organic Reach with Videos(00:08:59) Building Trust Through Genuine Video Content(00:13:47) The Power of Consistent and Quality Content(00:13:55) The Evolution of Content Quality through Consistency(00:22:49) Structuring Videos with Post-it Notes and Bullet
Points(00:28:02) Embracing Imperfections: The Power of Authenticity in
Video 
Bio:
Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and he only cares about results.

https://www.linkedin.com/in/chrisweiher
Connect or follow Chris on LinkedIn for weekly tips on how to use video for your business!

 

Ryan Johnson, founder and CEO of Three Sparrows Executive Services, is a former professional baseball player turned business coach with experience in higher education and executive leadership. His perspective on empowering CEOs to focus on vision and growth is shaped by his diverse background and his belief in the power of strategic leadership. Johnson identifies two types of CEOs who can benefit from his services: the overwhelmed CEO who needs to delegate tasks and focus on their strengths, and the visionary CEO who wants to concentrate on the company's vision and growth rather than daily operations. By serving as a fractional chief operations officer, Johnson believes he can bridge the gap for these CEOs, fostering empowerment, ownership, and relationship-building within their teams, and allowing the CEOs to focus on what they do best.

Episode Outline:
(00:02:08) Leveraging books for business growth and influence(00:10:17) Empowering CEOs to Scale and Pursue Passions(00:12:32) Shifting Mindset for Scaling Business Success(00:18:41) Creating a Supportive and Engaging Work Environment(00:20:56) Strategic Growth Planning and Overcoming Distractions(00:23:56) Effective Business Growth through Strategic Planning 
Bio:
Ryan Johnson is the Founder & CEO of 3Sparrows Executive Services. As a business coach, I help small businesses empower their team members to grow from "Clock Punchers" to "Owners" and 10x their personal and business success.

https://3sparrowses.com/
Schedule a Complimentary Strategy Session

Dave Kahle is a highly respected expert and author, with a wealth of experience in training and consulting for over 500 individual companies. His perspective on using a book as a tool for speaking engagements is shaped by his own journey, which began with his decision to become a consultant in his forties and his subsequent success as a self-published author. Kahle believes that while a book can sometimes directly lead to speaking engagements, its primary value lies in establishing credibility and expertise. He suggests that self-published authors should distribute copies of their book to potential buyers in their niche market to generate interest. Furthermore, he emphasizes that writing a book forces consultants and speakers to think clearly and develop a coherent message, thereby enhancing their professional reputation.

Episode Outline: 
(00:06:07) The Vetting Process: Trade Publications vs. Self-Publishing(00:09:21) The Impact of Book Credibility on Speaking
Engagements(00:11:50) Using a book to stand out and secure speaking
engagements(00:19:15) Enhancing expertise through the process of writing(00:23:24) Exploring Biblical Principles in Dave Kahle's Books(00:26:08) The Transformative Power of Biblical Principles 
Bio:
Dave Kahle has been in practice for 30 years. He’s been the number 1 salesperson in the country for 2 different companies, in two distinct industries and selling situations. He has presented in 5 Canadian provinces, 11 Countries, and 47 US States, and authored 13 books, including his most recent book The Good Book on Business. Other popular titles are, Question Your Way to Sales Success, 11 Secrets of Time Management for Salespeople, and How to Sell Anything to Anyone Anytime. His books have been translated into 8 languages and are available in 20 countries. He has trained or consulted for over 500 individual companies. When he isn’t helping sales teams reach new heights, he and his wife, Coleen split their time between Grand Rapids, Michigan and Sarasota, Florida. He is a father, foster father, adoptive father and grand father to 14 children.

https://www.davekahle.com
My legacy website. They can access a number of free resources, including free E-books, regular podcast shows, YouTube videos and and weekly newsletters.