Author to Authority

Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to becoming a radio sales rep taught her the power of a unique story and the importance of focusing on the client's success. This led her to co-found BrandFace, a business that teaches the formula for personal branding. Carr, initially a client of Eberhart's, applied the principles of branding to his real estate office and witnessed remarkable growth, leading him to firmly believe in the significance of personal branding in service-forward facing markets. Join Kim Thompson-Pinder, Tonya Eberhart, and Michael Carr on this episode of the Author to Authority podcast to learn more about their insights on personal branding. 

Episode Outline: 
(00:02:07) The Power of Personal Storytelling in Branding(00:10:53) Prioritizing Client Success for Professional Growth(00:17:32) The key questions for building a successful brand(00:20:54) Answering the Five Critical Questions for Brand Success(00:26:23) Creating Competitive Advantage through Generosity(00:33:06) Using Books to Establish Expertise and Attract Clients(00:36:08) The Key to Creating a Successful Book and Brand 

Bio:
Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college.  She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too.  That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands. 

Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia.  He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe.  In doing so, he realized that his passion was helping others to succeed and live their most abundant life.

http://BrandFaceGuide.com
Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com

 

Tyler Foley is a seasoned actor and bestselling author with a wealth of experience in film, television, and public speaking. His perspective on enhancing author authority through speaking skills and podcasting is rooted in his belief that effective communication and engaging storytelling are key to positioning oneself as an authority in their niche. Drawing from his extensive background in public speaking and acting, Foley emphasizes the importance of delivering powerful presentations, whether on podcasts, live stages, or workshops, to captivate listeners and generate interest in one's work. He offers free resources and training programs to help individuals improve their speaking abilities and encourages listeners to leave five-star reviews as a way of showing appreciation. Join Kim Thompson-Pinder and Tyler Foley on this episode of the Author to Authority podcast to learn more about his unique approach.

Episode Outline: (00:00:37) Top Ten Impactful Speaking Tips(00:02:05) Leveraging Podcast Guesting for Author Exposure(00:05:19) Resilience and Adaptability in Business Restructuring(00:09:02) Pod Match: Connecting Authors with Quality Podcasts(00:14:00) Shifting focus to serve the audience(00:19:50) The Transformative Journey of Engaging Storytelling(00:29:12) Leveraging Books as Powerful Marketing Tools  Bio:Sean Tyler Foley is an accomplished film and stage performer and has been acting in film and television since he was 6 years old after his father passed away suddenly in a motor vehicle accident. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked. 
 Tyler is a father, husband, son, and performer, in that order. Some days he feels like he has dabbled in every industry on the planet, from oil and gas, to aviation, to film and television, but that diverse experience is what has made him so versatile!
 Regardless of the industry or the titles he has held, what they all had in common was promoting and encouraging people to be heard and understood. The skills and resources he has garnered along the way have enabled him to become an entertaining professional speaker and a knowledgeable trainer, who inspires others to reach for their dreams.
 
 Today, Tyler works with executives and CEOs, helping them show up powerfully behind the mic to gain the exposure they need. Tyler is also a veteran podcast guest with over 300 appearances on episodes with topics ranging from leadership, safety, to overcoming adversity. 
 With his distinct and direct style, Tyler is emerging as one of North America's sought-after leaders in the field of public speaking for personal and professional development and would welcome the opportunity to be on your show and discuss the lessons he has learned and the grace he has discovered in each event of his life!www.seantylerfoley.com

Craig Andrews, a marketing expert and the founder of Allies for Me, has a rich background in marketing chips for top mobile phone makers like Samsung and Apple. His perspective on authority marketing strategies and resilience is shaped by his professional journey, which includes a transition from the semiconductor industry to marketing, and his personal challenges. Andrews has developed a unique method that mimics the stages of courtship to convert strangers into high-paying customers, emphasizing the importance of the eight-stage customer value journey. He believes in the power of effective marketing strategies and the resilience required to succeed in the business world. Join Kim Thompson-Pinder and Craig Andrews as they delve deeper into these insights on the next episode of the Author to Authority podcast.

Episode Outline:(00:00:37) The Eight Stage Customer Value Journey(00:02:29) The Eight Stage Customer Value Journey(00:07:22) The Emotional Toll and Resilience of Personal
Pandemic Experiences(00:16:37) Craig's Journey of Recovery and Return(00:19:09) The Coffee Date Approach to High Ticket Sales(00:33:04) Transformational Offer Creation Expert Bio: Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase. 
 Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients. 

Johanna White is a remarkable entrepreneur who, after overcoming a brain tumor, left her job to establish her own design business, Design by Joe, and later two additional companies. Johanna's perspective on branding's role in business success is shaped by her personal and professional experiences. She believes that branding is not merely an identification tool, but the driving force behind a business, working in harmony with marketing and PR. Her journey taught her the importance of aligning her brand with her beliefs, showcasing her value, and creating an exceptional customer experience. This approach transformed her business, attracting high-profile clients and increasing her proposals tenfold. Join Kim Thompson-Pinder and Johanna White as they delve deeper into this topic on the next episode of the Author to Authority podcast. 

Episode Outline: (00:03:02) Resilience and Transformation: A Brain Tumor's Impact(00:08:03) The Power of Branding in Entrepreneurship(00:10:50) Transforming Brand Messaging for Luxury Success(00:16:08) Unleashing Your Unique Expertise for Success(00:22:38) Creating a Memorable and Personalized Brand
Experience(00:31:58) The Power of Intentional Branding in Business Bio:Johanna shares her personal journey of building a luxury brand and offers tips on how to brand yourself to charge more in your business. She emphasizes the importance of understanding your value and promoting it intentionally through every touchpoint. The conversation also covers recognizing your expertise and focusing on your strengths, and the benefits of working with experts in specific fields. Don't miss this valuable episode that will empower you to step into your full potential and charge what you're worth.  Johanna White is a visual branding strategist and award-winning graphic designer who designs premium brand identities that create impactful first impressions. 
  As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.
  
  Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “ Brand Magician & Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands. 

Joanne Bolt, a southern mama with a snarky attitude, has made a significant impact in the world of podcasting as a strategic tool for business growth. With a background in running a $56 million real estate team, Joanne transitioned to her true passion of helping women build their businesses. Joanne's unique insights on podcasting as a strategic tool for business growth stem from her emphasis on having a system and strategy in place, whether you have your own podcast or are a guest on other podcasts. Through her Podcast her network, she has created a community specifically for women podcasters, teaching them how to monetize their podcasts and run their businesses effectively. Join Kim Thompson-Pinder and Joanne Bolt on this episode of the Author to Authority podcast to learn more about Joanne's unique perspective and strategies.  Episode Notes: (00:01:43) Joanne Bolt(00:05:20) Podcasting(00:14:35) Purpose(00:17:59) Offer(00:25:34) Evolution of Podcasting(00:29:13) Effectiveness of Smaller Podcasts(00:35:03) Joanne Bolt's Resources 
Bio: Joanne Bolt is a southern momma with a snarky attitude who ran a $56 million dollar real estate team before turning to her true passion-helping women build the business they dream of. Host of The B-Word Podcast and founder of Podcast(H)er Network, Joanne builds community for women podcasters to get out of the messy middle and into action to achieve their unapologetically ambitious goals. If you want to learn more about the P.R.O.F.I.T system that Joanne talked about in the episode go to www.joannebolt.com/profit 

Larry Levine and Darrell Amy are renowned sales experts with a wealth of experience in the industry. Levine, author of "Selling From the Heart," emphasizes the importance of authenticity, relationships, and trust in sales success, a perspective shaped by his journey of building a community and harnessing the power of social media. Similarly, Amy, co-host of the Selling From the Heart podcast and author of "Revenue Growth Engine," believes that being true to oneself and building strong relationships are key to standing out and succeeding in sales. Both experts highlight the significance of trust and authenticity, stating that when salespeople bring their true selves to the forefront, they have no competition. Join Kim Thompson-Pinder as she hosts Larry Levine and Darrell Amy on this episode of the Author to Authority podcast, where they delve deeper into these insights.(00:01:26) Building Authentic Relationships for Sales Success

Episode Outline(00:02:22) The Impact of Authentic Selling on Success(00:06:43) Finding the Right Guide: Navigating Book Publishing(00:09:46) The Significance of Writing Mentorship(00:18:20) Building Trust-Based Referrals for Sales Success(00:19:21) Aligning Sales and Marketing for Revenue Growth(00:30:27) Strategies for Accelerating Business Growth and Success(00:43:57) Leveraging the Power of a Book

Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand Search for Business," and his numerous appearances on the Author to Authority podcast. Barnard believes that while his book has brought him clients, it is not the only solution to establishing authority and credibility. Instead, he views the book as a tipping point, a sign of expertise that encourages potential clients to sign up without discussing the price. He also recognizes that writing a book is a significant achievement that lends credibility in any industry. Join Kim Thompson-Pinder and Jason Barnard on this episode of the Author to Authority podcast to delve deeper into this topic. 

Episode Outline: 
(00:04:27) Proactive Education for Google Success(00:10:01) Optimizing FAQ structure for higher rankings(00:13:40) Establishing Authority with a Well-Structured FAQ Strategy(00:20:19) Creating an Effective FAQ Section for SEO(00:22:18) The Impact of Book Descriptions on Launch Success(00:25:28) The Impact of Writing a Book on Credibility 
Bio:
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). 
 His backstory -  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...

www.kalicube.com/free-downloadable-guides

 

James Ballidis is a seasoned entrepreneur and lawyer with over 35 years of experience, who has a deep understanding of the importance of vision creation in entrepreneurship and overcoming challenges. Ballidis firmly believes that having a clear, inspiring vision that aligns with one's passion and values is a crucial step towards achieving success. He encourages entrepreneurs to create visions that are bigger than themselves and their clients, and to surround themselves with people who can help bring these visions to life. Drawing from his own experiences, including the challenges he faced in writing and publishing his books, Ballidis emphasizes the importance of finding editing resources and enjoying the process. Join Kim Thompson-Pinder and James Ballidis on this episode of the Author to Authority podcast to learn more about the power of vision in entrepreneurship. 

Episode Outline:
(00:03:39) Creating a Compelling Vision for Small Businesses(00:09:47) Creating a Shared Vision for Authors(00:14:22) Overcoming Fear and Embracing Entrepreneurial
Challenges(00:19:15) Inviting Others to Play in Vision(00:26:22) Nadia's Triumph: From Bedridden to World Champion(00:30:19) Creating a Vision through Book Publishing 
Bio:
James Ballidis is a CEO mentor, WSJ best selling author, lawyer, and entrepreneur. Wouldn't you like to create - not just a ordinary vision, as most of us have tried - but a compelling vision, that acts as a magnet for your business, employees, customers and profits? Impossible some say, but the proof is there. We must control the vision killers, and an evolution is needed in the way we create our visions, from Find My Why, to Find Our Why. He has mentored CEOs to double and triple revenue, and helped those CEOs stuck at 6 or 7 figures. It starts with Vision, in an evolutionary way.

https://vision-maker.net/podcasts-on-vision-and-your-company/
Find in depth videos on how to improve your business, create extraordinary vision and improve profitability and success.

Kerry Barrett, an Emmy award-winning television news anchor with a two-decade career on major networks, has become a preeminent advisor to top Fortune 100 companies, specializing in media training and on-camera readiness. Barrett strongly believes in the importance of relatability in both business and personal relationships. She commissioned a study that identified six key characteristics of relatability: likability, honesty, vulnerability, empathy, pleasure, and pain. According to Barrett, being authentic and vulnerable not only captures the audience's attention but also creates buy-in and builds trust. She emphasizes that relatability extends beyond business and applies to all aspects of life. Join Kim Thompson-Pinder and Kerry  Barrett on this episode of the Author to Authority podcast to delve deeper into this topic.

Episode Outline:
(00:02:37) The Importance of Relatability in Business(00:06:26) The Power of Relatability in Relationships(00:10:37) Establishing Genuine Connections through
Vulnerability and Empathy(00:15:54) The Power of Vulnerability in Business(00:19:53) The Impact of Vulnerability in Relationships(00:30:21) The Relatability Index: Enhancing Communication
Skills 
Bio:
Kerry took a debilitating fear of speaking and built a two-decade Emmy Award-winning career as a television news anchor on NBC, ABC, Fox, and Weather Channel, and host in the apex market of New York City. Kerry is preeminent advisor to top Fortune 100 companies in media training and on-camera readiness for a broad spectrum of situations ranging from formal talks, media interviews to everyday sales pitches over Zoom. She offers a unique perspective as someone who has 25 years of experience in front of the camera. Kerry’s specialty is teaching people how they can become relatable to their audiences and make that genuine connection. She helps people feel confident, sincere and energetic, yet relaxed on-screen.

https://www.kerrybarrett.com/

Chandler Walker, a biochemistry graduate from the University of Nevada Reno, is an entrepreneur who has successfully scaled both his brick and mortar and online businesses to the seven-figure level. His unique perspective on the cognitive behavior therapy approach to sales is shaped by his experience conducting over 3000 sales consultations and his frustration with traditional sales tactics. Walker believes that traditional sales methods, which often involve manipulation and overcoming objections, are not only ineffective but also unethical. Instead, he advocates for a compassionate approach to sales, applying principles from cognitive behavior therapy to understand potential clients' past failures and triggers, and addressing the underlying reasons for their lack of success. Walker's goal is to change the perception of the high-ticket industry by offering a different approach that focuses on genuine support and positive change. Join Kim Thompson-Pinder and Chandler Walker on this episode of the Author to Authority podcast to learn more about his innovative approach to sales. 

Episode Outline:
(00:02:08) Compassionate Sales Approach for High Ticket Items(00:02:30) Adapting to the Digital Landscape for Business
Success(00:07:17) Revolutionizing Sales with Cognitive Behavior Therapy(00:14:19) Finding the Right Fit: Authentic Prospect Assessment(00:15:20) Empathetic Listening for Deeper Understanding(00:22:08) Shifting Mindsets in the High Ticket Industry 
Bio:
Chandler started his entrepreneurial journey after graduating from the University of Nevada Reno with a degree in Biochemistry and forgoing a medical pathway to pursue a brick-and-mortar wellness facility. He then pivoted to an online health practice a year before the COVID lockdowns. After scaling both businesses to the 7 figure level and doing 3000-4000 sales consultations, Chandler was frustrated with the way sales were taught. He was tired of the old-school objection handling, aggressive tactics, and salesy attitude taught by most sales trainers. So he looked back at what he was doing, combed through his notes, and created Compassion Conversations. A therapeutic-driven, psychological-based sales system centered around compassion and care. Chandler has taught over 3000 people his system of compassion Conversations and has the goal to change and redefine the landscape of sales altogether. Chandler also regularly invests in the crypto markets and bought Ethereum when it was $15, obtaining a 20,000% increase and turning $250 into 50k.

http://9step.cultureofcare.life
Get my free 9 step framework to selling without manipulation, aggressive tactics, or feeling salesy.