Author to Authority

Matt Shoup is a seasoned entrepreneur, professional speaker, coach, and author who has built a successful business from the ground up after being laid off. His perspective on entrepreneurial insights and success strategies, as shared on the Author to Authority podcast, is shaped by his own experiences of overcoming adversity and achieving success. He emphasizes the importance of taking one step at a time, seeking mentorship, celebrating small wins, and maintaining a sense of gratitude. Shoup also highlights the necessity of vulnerability in business, as he believes it fosters deeper connections and ultimately leads to increased sales. Join Kim Thompson-Pinder and Matt Shoup on this episode of the Author to Authority podcast to gain valuable insights into entrepreneurial success strategies.

Episode Outline: 
(00:01:13) From Laid Off to Multimillion Dollar Business(00:08:39) The Power of Trackable Sales Methods(00:15:40) Building a Thriving Business with Authority Marketing(00:17:56) Letting Go and Delegating for Business Growth(00:20:54) The Importance of Perseverance in Entrepreneurship(00:28:09) The Power of Brave and Vulnerable Storytelling(00:36:57) Father-Son Camino Hike for Faith-Based Families 
Bio:
In March of 2005, Matt was laid off from a corporate banking job that he absolutely hated. Matt quickly founded M & E Painting with the last $100 he had to his name, all while being close to $200,000 in personal debt. M & E Painting grew quickly, and has produced over $30 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. M & E Painting was named one of the Unites States Top Small Workplaces by Inc Magazine and Winning Workplaces in 2011, one of Colorado's Top 250 Private Companies by Colorado Biz Magazine in 2010, made the INC 5000 List (#1724) of Fastest Growing Companies in the United States in 2010, and received the Northern Colorado Better Business Bureau Torch Award for Business Ethics in 2017. Matt was named one Colorado Biz Magazine's Top Five Most Influential Young Professionals (2010), one of 40 Under 40 Top Business Leaders by the Northern Colorado Business Report (2013), and received the Colorado State University (CSU) Gold Award being named Alumni of the Last Decade (2012). Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy, Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.com Along the way, Matt received his Brazilian jiu jitsu black belt, traveled the world, raised an amazing family, learned to perfect cooking Spanish paella, and has enjoyed pouring into the lives of innumerable entrepreneurs and small business leaders, all while always enjoying countless cups of Spanish coffee at Café Sevilla.

https://www.mattshoup.com/free-tools
Click this link to receive my free tool kit packed with resources to build your business and advance your leadership

Steve Walsh is a seasoned entrepreneur and business growth strategist, renowned for his expertise in achieving exponential business growth and the founder of Bison Equity Group. His perspective on the topic of "ten x leap: strategies for exponential business growth" is rooted in the belief that entrepreneurs can achieve significant growth in their businesses. Walsh emphasizes the need for a change in mindset, focusing on scalability, raising funds, bringing in outside people, implementing systems, and marketing. He also encourages entrepreneurs to consider their goals upon achieving ten times growth, whether it's selling the business or continuing to grow it with the help of others. Join Kim Thompson-Pinder and Steve Walsh on this episode of the Author to Authority podcast as they delve deeper into these strategies for exponential business growth.

Episode Outline: 
(00:02:15) Making a Ten Times Leap in Business(00:06:11) Hiring Specialists for Exponential Business Growth(00:15:47) Understanding Customer Preferences for Effective
Marketing(00:18:40) Finding the Right Balance for Growth(00:29:34) The Fulfilling Journey of Book Creation 
Bio:
Steve Walsh is more than an entrepreneur or Venture Capital investor – he is a force that redefines the boundaries of what is possible. With over 25 years of financial and investment expertise, Steve has crafted a career of bold decisions and innovative strategies. His journey, which includes successfully navigating the turbulent waters of risk and reward, ultimately led him to establish Bison Equity Group, a venture capital firm committed to empowering entrepreneurs. Steve's influence extends far beyond his professional achievements. He is an inspiring figure whose genius zone has always been in helping others see a bigger vision for what is possible, embrace their higher potential, and make their own leap toward success. Now, through his book "Make the 10X Leap," Steve continues his mission to help entrepreneurs see their company’s Scalability Factor, while also guiding them through what it takes to get it done. Connect with him on social media or his website to witness his captivating story and ignite the 10X fire within you. As the saying goes, every leap begins with a decision to jump. Steve's challenge to you is this – Are you ready to leap?

https://calendly.com/stevewalsh1/30min


Book a call to learn to become Investor Ready. Buy the book "Make the 10X Leap" and Learn the Importance of the Entrepreneurial mindset, How to Deploy capital effectively, Freedom Road to your 10X Exit. Learn why it's always a good time to raise capital even in uncertain economic times. Additional topics I can present: • RAISE CAPITAL AND PLAY TO WIN • HOW TO BE INVESTOR-READY • LEARN YOUR SCALABILITY FACTOR • CALCULATED RISK: THE SECRET COMPETITIVE ADVANTAGE • WHAT MAKES AN IRRESISTIBLE INVESTOR PITCH DECK • ECONOMIC TRENDS IN TODAY’S ECONOMY

Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing. Her book, "Roadmap to Revenue," provides a framework for interviewing customers, asking the right questions, and using this information to market effectively. Zhivago also acknowledges the challenges that established companies face in adapting to digital marketing and offers her agency's services to help increase revenue through digital marketing strategies. Join Kim Thompson-Pinder and Kristin Zhivago on this episode of the Author to Authority podcast to delve deeper into these insights.

Episode Outline: 
(00:01:38) Understanding customer desires through interviews(00:05:25) Understanding and addressing customer needs
effectively(00:09:05) Understanding Customer Needs for Effective Marketing(00:13:26) The Journey of Entrepreneurial Pivots(00:19:53) The Journey of Personal Growth in Management(00:30:05) The Importance of Effective Book Marketing 
Bio:
Kristin Zhivago, revenue coach, has spent years helping hundreds of CEOs and entrepreneurs sell more by understanding what their customers want to buy and how they want to buy it. She is also a sales/marketing turnaround expert and management consultant. She founded and runs Zhivago Partners, a digital marketing agency that provides the full spectrum of digital marketing services and produces highly qualified leads for clients. She is the author of the 5-star book, "Roadmap to Revenue: How to sell the way your customers want to buy."

https://zhivagopartners.com
Agency Services Site: ZhivagoPartners.com 5-star book, Roadmap to Revenue, on Amazon: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/0974917923/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1692062844&sr=8-1

Annie Margarita Yang, who started her career in minimum wage jobs, found her true calling in assisting individuals with their finances and has since become an accomplished author and speaker. She firmly believes in the power of personal branding and publishing as a means to build authority and credibility, a perspective shaped by her own journey of investing in publishing her book and actively reaching out to colleges and universities for speaking engagements. Drawing from her own experiences and the success of others like Dave Ramsey, she emphasizes the importance of "going big or going home" in order to establish oneself as an authority in their field. Join Kim Thompson-Pinder and Annie Margarita Yang on this episode of the Author to Authority podcast as they delve deeper into the significance of personal branding and publishing in building credibility and authority.

Episode Outline:
(00:02:15) Creating a Magnetic Presence for Expertise(00:03:57) The Power of Online Presence and Expertise(00:07:40) Establishing Authority and Creating Opportunities
through Book Publishing(00:12:51) The Power of Authorship in Professional Fields(00:19:33) Celebrity-style Headshots for Author Authority(00:30:47) "Proactive Steps to Gain Author
Recognition"

Bio:
Annie Margarita Yang is the definitive voice in Millennial finance, specializing in strategies for beating today’s tough economic challenges. She is the author of an award-winning, best-selling new book, The 5-Day Job Search, which helps young professionals get out of student loan debt while finding the ideal job. With more than 1 million views on YouTube, her witty approach to tough talk sets her apart from others. Annie’s candid style cuts through the noise, delivering foolproof advice for real-world challenges. Far from generic tips, her tips focus on practical steps to quickly improve finances, especially for challenges unique to Millennials. Based in Boston with her husband, Annie complements her professional life with a love for piano, adding another layer to her multifaceted persona.
 
https://annieyangfinancial.com
For a limited time, get a 10% discount and free shipping on a signed paperback copy of The 5-Day Job Search when you order on annieyangfinancial.com Skip the student loan and step into the 5-day job zone.



 

Scott Ritzheimer is a renowned author and business leader with extensive experience in the publishing industry, specializing in the conversion of readers into clients through effective book publishing. His perspective on the "seven key stages of entrepreneurial success" is rooted in his personal experience as a founder and business leader. Ritzheimer believes that these stages, ranging from being a dissatisfied employee to becoming a startup entrepreneur, are crucial for founders to understand and navigate in order to achieve success. He emphasizes the importance of learning and acquiring the necessary skills at each stage, recognizing the signs of stage changes, and adapting accordingly. While the path to success may vary for each individual, understanding and following these stages can greatly increase the chances of long-term success. Join Kim Thompson-Pinder and Scott Ritzheimer on this episode of the Author to Authority podcast to delve deeper into these stages of entrepreneurial success. 

Episode Outline: 
(00:02:10) The Seven Stages of Entrepreneurial Growth(00:05:53) Navigating Business Growth through Skill Development(00:11:15) The Map to Navigating Organizational Success(00:20:46) Shift towards Impactful Entrepreneurship(00:20:47) Stepping into the Role of CEO(00:27:12) Transitioning to CEO Ownership: A Founder's Journey 
Bio:
Scott has helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35. He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.

https://www.scalearchitects.com/founders
If you'd like to lead your business or nonprofit to Predictable Success without feeling exhausted, overwhelmed, or out-of-your depth, then the plan is surprisingly simple. Step 1. Download your FREE copy of the Founder's Evolution. Step 2. Find out what stage you are in, and what your essential strategy is Step 3. Stop feeling like you "should" be doing more, and start doing what you know will create the success you want. You can get your FREE copy of the Founder's Evolution at https://www.scalearchitects.com/founders

 

Amanda Guerassio, a talented designer and entrepreneur, has dedicated her career to the importance of branding and online presence in business success. With a background in creative arts and a degree in design, Amanda's journey from freelance gigs to founding her own company, Studio Gracio, has shaped her belief in the power of branding. She has seen firsthand how a strong brand can help businesses thrive, even in challenging times such as the pandemic. Amanda emphasizes the need for businesses to take the time to figure out their core brand and guiding principles, and offers a free resource, Branding Brainstorm, to assist in this process. Join Kim Thompson-Pinder and Amanda Guerassio on this episode of the Author to Authority podcast to learn more about the importance of branding and online presence in business success. 

Episode Outline:
(00:01:57) Discovering Your Business's Unique Path(00:05:18) Developing a Strong Core Brand Strategy(00:07:01) Streamlining Business Operations Through Effective
Branding(00:18:24) Thriving Businesses Amidst the Pandemic Challenges(00:25:13) Strategic Visual Elements for Brand Identity(00:34:59) Building Trust Through Well-Defined Branding 
Bio:
Amanda Guerassio is a brand strategist and designer that partners with serial entrepreneurs, freedom seekers and multi-passionate empire-builders to craft branding that feels right, works hard and looks awesome. She brings a holistic, structured approach to branding that helps you make your next level of business the best one yet. She has over 17 years of experience across a wide range of industries and clientele.

https://www.studioguerassio.com/branding-brainstorm/
Branding Brainstorm - free PDF worksheet 20 questions to clarify your brand The only way to get a visual brand that serves your business well is to start by knowing your business well. I don’t just mean how it runs, or the products or services you offer (though those are factors, too). I mean knowing what makes it tick, knowing what it stands for. Knowing where you want it to go and the people you want it to attract. Where it stands in the market, and what makes it stand out. Branding Brainstorm is a questionnaire I’ve compiled to help you clarify all those kinds of intangibles. These are the kinds of questions and details that will help shape a direction and voice for your branding, before it ever gets to the design or writing stage. It covers a business’ Who, What, Why, and How to help ferret out your unique angle. Knowing this will help all of your design & marketing efforts!

Richard Hagen is a renowned strategic expert in writing and publishing for professionals, with a track record of assisting over 200 entrepreneurs, professionals, speakers, and coaches in writing and publishing books. Hagen firmly believes in the importance of a strategic approach to writing and publishing, emphasizing the need for strategic thinking and planning to achieve success and reduce stress in the publishing process. He criticizes the tendency of experts to overlook the strategic foundations necessary for a successful book, and instead become overly focused on the idea of being a published author. Hagen's perspective is shaped by his extensive experience and success in the field, and he is currently writing a book titled "Author the Future," aimed at guiding professionals in growing their impact, influence, and legacy through various products, including books and online courses. Join Kim Thompson-Pinder and Richard Hagen on this episode of the Author to Authority podcast, as they delve deeper into the strategic approach to writing and publishing for professionals.

Episode Outline:
(00:02:08) Strategic Approach to Writing a Book(00:07:02) Unleashing the Transformative Power of Writing(00:10:14) The Crucial Role of Publishers in Book Success(00:22:55) Transformative Experience: Inspiring Lasting Change(00:26:54) Author the Future: A Lifetime Strategy 
Bio:
After • committing suicide at the Edinburgh Festival • running away from elephants in Kruger • facing down drug dealers in their y-fronts in Perth • being mugged by an Orthodox priest at the site of the crucifixion • and surviving a few years as a Year Six Class Teacher in South London… Richard now runs Immersive Publishing – working with experienced, expert and exceptional coaches, trainers, consultants and business owners to turn your expertise into books, products and online training that are as brilliant as you are.

www.hagendoes.com
The Immersive Publishing site is for speakers, coaches, consultants, trainers, who want 1:1 support turning the stuff in their heads into transformation for their audience through brilliant books, courses and unique intellectual property. Lots of information here on 1:1 options and, on the mPowr Yourself page, links to our group programmes and publishing options also.

 

Bill Caskey is a seasoned professional in sales and marketing, co-host of the Advanced Selling Podcast, and author of the highly acclaimed book "Same Game, New Rules." Caskey's perspective on overcoming impostor syndrome and achieving professional success is rooted in his belief that this challenge requires self-awareness and a shift in mindset. He suggests that impostor syndrome is a fear of success and a belief that one is not capable of achieving beyond a certain level. Caskey emphasizes the importance of recognizing and addressing this internal struggle to avoid self-sabotage and blaming others for one's lack of success. He also acknowledges that everyone experiences impostor syndrome to some extent and that it can manifest in different areas of life. Join Kim Thompson-Pinder and Bill Caskey on this episode of the Author to Authority podcast to delve deeper into this topic. 

Episode Outline: 
(00:01:20) The Struggle for Self-Deserved Success(00:08:59) Overcoming Negative Feedback as an Author(00:12:14) Exponential Growth in Sales and Income(00:19:23) Strategic Price Increases for Long-Term Growth(00:22:30) Creating a Congruent Brand with MVP(00:30:48) Creating Valuable Content for Your Audience 
Bio:
Bill’s counter-intuitive philosophies go against the orthodoxy of most sales approaches - the old 'convince and persuade' doctrine. Instead, Bill takes a radically different approach to B2B sales - which includes using media as a lead device, creating personal empowerment for the sales person by avoiding antiquated techniques, and a thorough understanding of ‘buyer behavior’ which helps the sales person control the sales process. Bill is a 4x author having written Same Game New Rules, Rewire The Sales Mind, The Sales Playbook and Email It!. He co-hosts with Bryan Neale, The Advanced Selling Podcast (Top 30 Marketing Podcast on Apple Podcasts), a weekly podcast counseling sales forces and leaders world-wide, who seek to improve their business. The program is the top sales podcast with downloads of over 130,000/ month (13,000,000 downloads in 17 years.) He also hosts his own podcast - The Bill Caskey Podcast, where he dives deeper into counter-intuitive concepts for CEOs and sales professionals.

https://billcaskey.com/

Isabella Sanchez Castaneda is a seasoned journalist and entrepreneur with a degree in journalism and communication, and a strong focus on marketing. She has navigated her way into the world of podcasting, using it as a platform to share stories authentically and deeply. Isabella strongly believes in the power of community building and engagement in podcasting, emphasizing the value of a dedicated audience that actively engages with the content over a large number of disengaged followers. Her perspective is shaped by her experiences and the belief that podcasting allows entrepreneurs to control their messaging and share what is important to them. Join Kim Thompson-Pinder and Isabella Sanchez Castaneda as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Episode Outline: 
(00:01:23) Fostering Engaged Audiences for Successful Podcasts(00:03:26) Cultivating Engaged Fans for Lasting Impact(00:09:08) The Power of Breaking Down Topics(00:13:33) Creating Engaging Podcasts with Clear Intentions(00:21:44) Crafting Compelling Podcast and Business Content(00:28:37) Effective Call to Actions for Podcasters 
Bio:
Isabella Sanchez Castañeda believes your impact deserves to be shared and helps you do so through marketing strategy and podcast production. Isabella started Isa Media Inc in the beginning of 2021 after realizing that her childhood dream of becoming a journalist wasn't going to work for her adult-self. At least graduating in peak pandemic 2020 gave her a lot of practice with pivoting and adjusting, because that's what's allowed her to become a strong business owner and marketer. Isabella is also the host of Visible With Isa Media Inc, a podcast where she shares strategies on how you can get more eyes on your business and impact.

https://www.instagram.com/isamediainc/
You can connect with me further on Instagram or YouTube @IsaMediaInc where I share daily content and messaging strategy tips! 

Rob Hughes, a seasoned executive coach and digital marketing expert, has a rich background in the manufacturing industry and entrepreneurship. He strongly emphasizes the importance of clarifying a brand's story for audience engagement and business growth, a perspective shaped by his experience in expanding a faith-based executive coaching business across 33 states and his training under renowned author Donald Miller. Hughes believes that a confusing brand story can lead to loss rather than success, and encourages businesses to invest time in clarifying their brand's story through various mediums. His digital marketing agency, Hughes Integrated, embodies this belief by using the power of well-told stories to transform companies from the inside out. Join Kim Thompson-Pinder and Rob Hughes on this episode of the Author to Authority podcast to learn more about the importance of a clear brand story. 

Episode Outline: 
(00:02:29) Crafting a Compelling Brand Message(00:08:27) The Power of Expert Guidance for Entrepreneurs(00:12:14) Leveraging Books for Success(00:16:10) Creating Compelling Brand Stories(00:23:41) The Power of Comrades and Coaches(00:29:25) StoryBrand Experts: Transforming Brands Through
Storytelling 
Bio:
As a former vice president of sales and marketing in the manufacturing industry, executive coach for business owners and entrepreneurs across North America, and now the CEO of a marketing agency, Rob understands the struggle many brands face when it comes to marketing. He wanted to find a better way to get his message across to clients who would care—and he did. Now, Rob is on a mission to help small businesses accelerate growth by clarifying their message through Hughes Integrated, a StoryBrand Certified Marketing Agency. And as an esteemed marketing keynote speaker and podcast host, his sessions on marketing and branding are engaging, interactive, and inspiring.

To learn how Hughes Integrated's proven process can help your small business accelerate growth, or book Rob to speak at your next corporate event, visit https://hughesintegrated.com/