Author to Authority

Mariana Henninger is a celebrated figure in the realm of childhood entrepreneurship and impactful storytelling through brand videos, having started her entrepreneurial journey at the tender age of six. Mariana's perspective on the topic is shaped by her belief in the power of brand videos as a tool for online businesses to connect with their audience and build trust. She emphasizes the importance of creating a story that resonates with the audience, evoking the desired emotions that lead to a purchase. Her experiences as a National Emmy Award-winning filmmaker and her work across four continents have further solidified her belief in the potential of brand videos as a conversion tool. Mariana also advocates for businesses to focus on creating products or services that positively impact people's lives and foster customer relationships. Join Kim Thompson-Pinder and Mariana Henninger on this episode of the Author to Authority podcast to delve deeper into this fascinating topic.

 Episode Outline:  
(00:03:57) The Early Entrepreneurial Mindset in Children(00:10:07) The Power of Visual Storytelling(00:15:10) Making a Lasting Impact Through Products(00:18:46) Creating Lasting Connections Through Brand Videos(00:20:02) Crafting a Compelling and Impactful Video Script(00:28:52) Connecting with Customers through Brand Videos Bio:Mariana Henninger is an entrepreneurial prodigy whose first business was a makeshift school she started inside her neighbor's garden shed when she was only 6 years old. She is a national EMMY award–winning (two-time nominated) documentary filmmaker who speaks 5 languages and has traveled and worked in 4 continents. Her body of award-winning work focuses on truly powerful, intimate and emotion-driven storytelling and her business BrandMagnetic focuses on creating Brand Videos as a conversion tool for online businesses -- helping coaches, course creators and entrepreneurs become unforgettable with their audiences.

http://brandmagnetic.com/guide


Hi! This is the Brand Video Starter Guide - a video training that walks your audience from start to finish on how to create their own Brand Video.

Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand Search for Business," and his numerous appearances on the Author to Authority podcast. Barnard believes that while his book has brought him clients, it is not the only solution to establishing authority and credibility. Instead, he views the book as a tipping point, a sign of expertise that encourages potential clients to sign up without discussing the price. He also recognizes that writing a book is a significant achievement that lends credibility in any industry. Join Kim Thompson-Pinder and Jason Barnard on this episode of the Author to Authority podcast to delve deeper into this topic. 

Episode Outline: 
(00:04:27) Proactive Education for Google Success(00:10:01) Optimizing FAQ structure for higher rankings(00:13:40) Establishing Authority with a Well-Structured FAQ
Strategy(00:20:19) Creating an Effective FAQ Section for SEO(00:22:18) The Impact of Book Descriptions on Launch Success(00:25:28) The Impact of Writing a Book on Credibility 
Bio:
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). 
 His backstory -  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...

www.kalicube.com/free-downloadable-guides

 

Deb Brown Maher is a relationship catalyst with a profound passion for ethical sales techniques and mindset in "selling like Jesus." Her perspective on this topic is centered around the idea of prioritizing the needs and well-being of the customer. She believes that sales should be approached with kindness, caring, and trust, rather than solely focusing on making a sale. Her commitment to moral and ethical considerations is evident in her ability to turn down potential clients whose values and beliefs do not align with hers. Her faith and guidance from God have also played a significant role in shaping her perspective and navigating challenging situations with demanding potential clients. Join Kim Thompson-Pinder and Deb Brown Maher on this episode of the Author to Authority podcast as they delve deeper into the concept of ethical sales techniques and the mindset of "selling like Jesus."

Episode Outline:
(00:04:54) Transforming Sales with Authentic Connection and Empowerment(00:13:11) Shifting the Sales Paradigm with Kindness(00:15:47) The power of buyer-focused mindset in sales(00:19:08) Prioritizing buyer well-being and ethical decisions(00:22:14) Navigating the Choices and Challenges of Book
Publishing 
Bio:
Deb Brown Maher is a relationship catalyst who helps business owners and freelancers change their sales approach by shifting their perspective of sales from convincing a prospect to buy to being of service to them. Deb’s combination of coaching, creative listening and supportive guidance enables her clients to gain a completely new perspective on their sales process and conversations, which leads to an increase in sales and business growth success. In the past, Deb worked in the high tech industry for startups and multi-national corporations. In 2008 she founded Deb Brown Sales, and is honored to be a trusted consultant to many Amish business owners in Lancaster county, PA.

https://debbrownsales.com/slj-book/


Free offers on my website (bottom of home page) include blog posts, a free worksheet to overcome obstacles to success and a link to a free copy of the preface, intro and chapter 1 of Sell Like Jesus https://debbrownsales.com/ 

Michael T. Baker is a seasoned professional with a diverse background in music and technology, and the founder of Perception Content Media, a marketing firm that has helped numerous businesses enhance their online presence. Baker's perspective on improving business online presence through strategic digital marketing is centered on the foundational elements that businesses need to be found, liked, and trusted online. He emphasizes the importance of accurate business listings across various platforms and the significance of obtaining positive reviews from customers to demonstrate trustworthiness to search engines. His belief is that before investing in targeted ads or other digital marketing strategies, businesses should prioritize establishing a strong foundation online. His experiences working for tech companies and running his own marketing firm have shaped this perspective, with a focus on helping small and medium-sized businesses compete with larger organizations. Join Kim Thompson-Pinder and Michael Baker on this episode of the Author to Authority podcast to learn more about his innovative approach to digital marketing. 

Episode Outline:  
(00:07:06) Building Trust and Boosting Rankings(00:11:59) Creating a Consistent Online Presence on Google(00:13:48) Establishing a Professional Image for Remote
Consultants(00:19:01) Creating Engaging Content Without Being Salesy(00:22:14) Boost Your Online Presence with Google Analysis 

Bio: 
From rockstar to entrepreneur, Michael understands what it takes to help your business be found, liked, and trusted. He is married with 2 children and travels the country full-time in a fifth wheel. Recent winner of Most Innovative Digital Marketing Agency, Advertising Firm of the Year, and Best Social Media Marketing Agency, Michael's firm Perception Content Media is helping businesses across the country grow their presence online. Born into a musical family, he spent the first 6 years of his life on a tour bus. After high school he began his musical career and 

has shared the stage with some of the biggest artists in the world. He performed in front of over 75,000 people in Ben Hill Griffin Stadium. His current band, Fall of Envy, is still signed to a record label and has been streamed over 20 million times worldwide.

https://perceptioncontentmedia.com/contact-marketing-firm/

This link takes them to a contact page to fill out a quick form to set up a consultation.

 

Chris Miles is a highly respected cash flow expert and anti-financial advisor, known for his innovative strategies for building wealth and achieving financial freedom through entrepreneurship. His unique perspective is shaped by his experiences and observations of traditional financial advising methods, which he believes often fail to serve the best interests of entrepreneurs and professionals. Instead, Miles advocates for unconventional approaches, such as leveraging strategies used by banks and finding alternative ways to make money work for individuals. He believes that by using the cash in their businesses more effectively, consultants, professionals, speakers, thought leaders, and entrepreneurs can generate more sales and create additional income. Join Kim Thompson-Pinder and Chris Miles on this episode of the Author to Authority podcast to learn more about his wealth-building strategies and insights.

Episode Outline: 
(00:00:50) Leveraging Writing and Publishing for Business Growth(00:04:23) Financial Freedom Through Real Estate Investing(00:06:35) The Limitations of Traditional Financial Advisors(00:15:50) The Power of Active Wealth Management(00:21:12) Redefining Wealth: The Truth About Financial Advisors(00:23:25) Achieving Financial Freedom through Real Estate(00:35:55) Passive Income Calculator for Financial Success 
Bio: Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading authority teaching entrepreneurs and professionals how to get their money working for them TODAY! He’s an author, podcast host of the Money Ripples Podcast, has been featured in US News, CNN Money, Entrepreneurs on Fire, BiggerPockets, and has a proven reputation with his company, Money Ripples
 (https://moneyripples.com/) getting his clients fast, financial results.
 In fact, his personal clients have increased their cash flow by $300+
 Million in the last 13 years!Desired CTA

Send Audience To:
https://moneyripples.com/cashflow-calculator/

 This is our Passive Income Calculator that shows you how much passive income you could make in the next year if you follow our strategy. It gives listeners a baseline to see how close they are to financial freedom

 

Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing strategy and that building a YouTube channel to support a business is crucial for long-term success. He emphasizes that video is the most consumed content today and that entrepreneurs must embrace video marketing on YouTube to stay competitive and effectively reach their target audience. Murdoch also addresses the common fear that prevents people from engaging in video marketing, reassuring that everyone has the necessary tools to create high-quality videos. Join Kim Thompson-Pinder and Andrew Murdoch on this episode of the Author to Authority podcast to learn more about the immense potential of YouTube as a strategic marketing tool. 

Episode Outline:  
(00:06:17) Leveraging YouTube for Business Growth and Credibility(00:09:49) Embracing Vulnerability: The Power of Video Marketing(00:12:06) Strategic Video Editing for Engaging Content(00:18:03) The Power of Negative-Themed Thumbnails(00:24:08) Optimizing Video Elements for Viewer Retention 
Bio:
Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health. 
 Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!

http://ytforbusiness.com/

YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views.

 

Deb Schell is a seasoned entrepreneur and consultant who transitioned from a corporate career to consulting, leveraging her background in community building and business development. Deb's perspective on transitioning from corporate to consulting is rooted in her own journey. She initially left her corporate job to pursue travel writing, but the COVID-19 pandemic forced her to pivot her plans. She then launched a membership business aimed at helping individuals find calm in their daily lives, which, despite not succeeding as a business strategy, led her to discover her true calling in consulting. Deb has since worked with over 50 entrepreneurs globally, guiding them towards decisions that align with their ideal lifestyle, generate additional income, and provide a safe online space. Join Kim Thompson-Pinder and Deb Schell as they delve deeper into Deb's entrepreneurial journey on the next episode of the Author to Authority podcast. 

Episode Outline: 
(00:05:48) From Online Community Member to Successful Consultant(00:09:30) Building a Solid Foundation for Business Success(00:10:38) Building an Online Community for Remote Workers(00:13:25) Building an Engaging Online Community(00:20:35) Creating Engaging Spaces for Online and In-Person
Communities(00:28:17) The Multi-Faceted Journey of Book Publishing 
Bio:
Deb Schell started her career in community building and business development after she was an active member in an online community that led her to quit her corporate job and begin living location independently, going after her dream of becoming a travel writer. 
 But then a Global pandemic started and the world stopped traveling, and Deb jumped online and started a new community, to help people find calm in daily life. The launch of this membership as a business strategy failed but that led to Deb's consulting business. 
 
 Since 2020, Deb has worked with over 50 Entrepreneurs across the globe who all have a vision, mission, or purpose. These amazing creators have found a way to take their life's work and help others solve their problems, challenges, and provide a safe space in an online setting. 
 
 Deb has helped guide clients towards making decisions that fit with their ideal lifestyle, bring them additional income, and help them find calm.

To get Deb’s book go to: Book link - https://creator2communitybuilder.com/

 

 

Larry Levine and Darrell Amy are renowned sales experts with a wealth of experience in the industry. Levine, author of "Selling From the Heart," emphasizes the importance of authenticity, relationships, and trust in sales success, a perspective shaped by his journey of building a community and harnessing the power of social media. Similarly, Amy, co-host of the Selling From the Heart podcast and author of "Revenue Growth Engine," believes that being true to oneself and building strong relationships are key to standing out and succeeding in sales. Both experts highlight the significance of trust and authenticity, stating that when salespeople bring their true selves to the forefront, they have no competition. Join Kim Thompson-Pinder as she hosts Larry Levine and Darrell Amy on this episode of the Author to Authority podcast, where they delve deeper into these insights.(00:01:26) Building Authentic Relationships for Sales Success

Episode Outline(00:02:22) The Impact of Authentic Selling on Success(00:06:43) Finding the Right Guide: Navigating Book Publishing(00:09:46) The Significance of Writing Mentorship(00:18:20) Building Trust-Based Referrals for Sales Success(00:19:21) Aligning Sales and Marketing for Revenue Growth(00:30:27) Strategies for Accelerating Business Growth and Success(00:43:57) Leveraging the Power of a Book

Karla Singson is a highly accomplished entrepreneur with over a decade of experience in developing and marketing her own businesses. Her perspective on entrepreneurial success is shaped by her emphasis on strategic planning, social media engagement, and personal balance. She believes in the power of continuous improvement in writing skills, particularly on social media platforms, to increase engagement and reach a wider audience. Her own experience of going viral and gaining millions of impressions on Facebook through years of hard work and reputation-building is a testament to her approach. However, she also stresses the importance of personal happiness, relationships, and maintaining a healthy work-life balance, demonstrating that success is not solely defined by business achievements. Join Kim Thompson-Pinder and Karla Singson on this episode of the Author to Authority podcast to delve deeper into these insights. 

Episode Outline: 
(00:02:07) Rapid Growth through Strategic Outsourcing(00:12:05) The Power of Engaging Facebook Posts(00:17:37) Navigating the Challenges of Rapid Business Growth(00:22:11) The Hidden Costs of Neglecting Personal Life(00:27:52) Finding Passion and Providing Value(00:30:35) Navigating the Business Journey with Purpose 
Bio: Karla Singson is an award-winning writer, speaker, and entrepeneur. She has taken over 13 years of experience in growth and marketing growing her own online and brick-and-mortar businesses while moving in different places across the world. Recently, her biggest success includes growing a managed outsourcing company into a seven figure venture in a year without spending anything on ads. She has shared extensive stage time talking about business growth, leadership and marketing. On her regular days, she likes cooking Filipino food, going to hydrospas, perfume shopping, watching psychological thrillers, and reading behavioral economics. 
https://proximityoutsourcing.com/vault

 I share this link to all of my podcast listeners so they can grab valuable resources and take advantage of the FREE $200 Voucher for our Bestseller Service - 360 Degree Hire Consulting and Onboarding.

 

 

Becky Parker Geist is a seasoned professional in the audiobook industry, with a rich background in theater and performance. She has been a part of the industry since 1981, and her passion for empowering authors led her to create the Amplify app, a platform that offers authors the highest royalties and most control over their audiobooks. Geist's perspective on "amplify audiobooks: empowering authors with direct sales and higher royalties" is rooted in her belief that authors should have control over their own sales and royalties. She emphasizes the importance of authors building their own community and having their own store in the Amplify Audiobook store to sell their books directly. Geist sees the Amplify Audiobooks as a game changer, offering authors higher royalties, control over pricing, the ability to run promotions, and access to customer information. Join Kim Thompson-Pinder and Becky Parker Geist on this episode of the Author to Authority podcast to learn more about this revolutionary approach to audiobook publishing. 

Episode Outline: 
(00:10:32) Revolutionizing Audiobook Sales for Indie Authors(00:15:42) The Importance of Offering Multiple Book Formats(00:21:38) Amplify Audiobooks: Empowering Authors and
Distribution(00:24:19) Empowering Authors with Amplify Audiobook Store(00:30:24) Exploring Audiobook Narration Options for Authors 

Bio:
Becky Parker Geist is the founder and CEO of Pro Audio Voices, which is a Portland based company serving clients internationally as a go-to place for exceptional audiobook production and marketing, and producer of the soon-to-be-released AMPlify app, that offers the highest royalties and most control to authors of audiobooks of any platform in the industry. 
 Her debut novel, The Left Turn, the first in the Split Universe series, which explores self discovery and discoveries in new science through contemporary metaphysical fiction in the context of parallel universes, is available for purchase on Amazon.

[email protected]