Author to Authority

Raul Hernandez, a seasoned professional in the publishing industry, has navigated his career through various triumphs and challenges, amassing valuable insights along the way. His perspective on strategies for a successful transition from a corporate job to entrepreneurship is rooted in the belief of the power of community. He emphasizes the importance of surrounding oneself with like-minded individuals who can motivate, inspire, and push you towards success. In his experience, he has had to seek alternative avenues to connect with such individuals, especially in his current location where entrepreneurship is less emphasized. Raul also underscores the significance of focusing on one area at a time, identifying specific strategies and tactics for that area, and adhering to fundamental principles throughout the journey. Join Kim Thompson-Pinder and Raul Hernandez as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Episode Outline:  
(00:05:35) Overcoming Imposter Syndrome and Startup Challenges(00:09:55) Strategies for Revenue-Driving Growth in Business(00:12:18) Transformational Differentiation for Business Success(00:16:14) Aligning Attitudes and Business Models for Mentorship
Success(00:19:20) Building Strong Connections through Client
Understanding(00:25:05) Navigating Transcription, Editing, Timing, and
Promotion 
Bio:
Raul is a growth strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. 
 He: 
🚫 Doesn’t have an MBA
 🚫 Didn’t come from a big-name consulting background
 🚫 Didn’t take some online courses or buy a franchise that automatically “gives him authority” to help you…
 
 He's just been blessed to have work with bootstrapped founders to:
 
 ✔ Double-5x companies (with millions in revenue) using his strategies
 ✔ Design revenue teams that produce $50M in sales & made it to the Inc 5000
 ✔ Be responsible for over $25M in direct response ad spend
 ✔ Train thousands of entrepreneurs in private paid programs and live events
 ✔ Lead strategy for multiple digital teams across the globe in 12+ time zones

A to  https://dogoodwork.io/ds

 

Audience members get a free book, education, newsletter and access to get more support. 

 

Claudine Pereria is a seasoned business coach and entrepreneur, known for her expertise in coaching entrepreneurs and leaders and helping businesses "battle proof" their operations. Claudine's perspective on business success is deeply rooted in the principles of resilience, adaptability, and leadership. Drawing parallels between the ups and downs of raising children and the fluctuations businesses experience, she underscores the importance of agility and adaptability in navigating various business seasons and challenges. Claudine believes that strong leadership, particularly in the post-pandemic era, can significantly differentiate a business, and she emphasizes the need for resilience in overcoming tough times. She often references Winston Churchill's quote about not wasting a crisis, encouraging entrepreneurs to build their resilience over time. Join Kim Thompson-Pinder and Claudine Pereria as they delve deeper into these insights on the next episode of the Author to Authority podcast. 

Episode Outline: 
(00:04:04) The Importance of Resilience in Business Leadership(00:07:11) The downfall of Blockbuster and the importance of
adaptability in business(00:10:17) The Importance of Leadership Resilience Post-COVID(00:13:50) The Power of Visionary Leadership in Business(00:20:04) Demonstrating Resilience and Inspiring Others(00:29:58) The Power of LinkedIn for Business Success(00:36:40) The Power of Genuine Care in Entrepreneurship 
Bio:
An experienced professional business coach, and leadership development trainer, Claudine Pereira assists people with fundamental behavioral change. Her consistent and captivating approach stretches her clients to move beyond a limiting sense of self and achieve their desired personal and professional goals. An inspirational speaker, certified life coach, and internationally bestselling co-author of Live out Loud, Claudine is passionate about her work!
 
 Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud, and polished professionals.
 
 With over 25 years of coaching experience and through engaging one-on-one sessions, Claudine’s boundless energy, fire, and compassion catapult people's learning experiences into active self-improvement. She not only promotes self-discovery but instills lasting confidence.

For a free 1 hour deep dive discovery session into your business email Claudine at [email protected]

Tom Ruwitch is a highly respected consultant and content marketing expert with over two decades of experience in email marketing. As the founder of Story Power Marketing and Marketvault, he has transformed countless content from dull to captivating, emphasizing the importance of storytelling in marketing. Ruwitch's perspective on effective email campaigns and content marketing strategies is that simply providing valuable information is not enough. He believes in the power of combining information with engaging storytelling to attract potential clients. He also stresses the importance of engaging prospects once they show interest, rather than solely focusing on acquiring leads. According to Ruwitch, effective communication through story-powered content is key in turning followers into deeply engaged prospects, clients, and ultimately, super clients who refer others and purchase multiple offerings. Join Kim Thompson-Pinder and Tom Ruwitch on this episode of the Author to Authority podcast to learn more about his unique approach to content marketing.

Episode Outline: 
(00:03:23) Building Meaningful Connections through Email Campaigns(00:08:43) The Power of Storytelling in Content Marketing(00:12:10) Transforming Prospects' Emotions into Sales Success(00:20:13) Understanding and Addressing Market Desires(00:32:30) The Limitations of AI in Content Creation(00:35:08) Understanding the Emotional Journey in Marketing 
Bio:
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.

www.storypowermarketing.com

[email protected] 

Spencer Carpenter is a seasoned professional with a diverse background in the music industry, including experience in booking concerts, organizing music conferences and festivals, running record labels, and managing artists. He has also founded Outlier Audio, a full-service podcast booking agency. Carpenter believes that podcasting is an effective strategy for audience engagement and marketing, emphasizing the importance of providing value and expertise to the audience, rather than just pitching products or services. He values the ability to see how much someone knows about a topic through interviews and believes that providing a tremendous amount of value is key to successful podcasting strategies. Join Kim Thompson-Pinder and Spencer Carpenter on this episode of the Author to Authority podcast to learn more about effective podcasting strategies for audience engagement and marketing. 

 Episode Outline: 
(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise(00:09:42) The Art of Pitching Catchy and Specialized Topics for
Podcasts(00:10:05) Creating Engaging Bios for Podcast Pitches(00:14:29) Connecting with podcast hosts made easy(00:19:17) Crafting a compelling pitch for podcast success(00:32:12) Leveraging long-form podcasts for effective marketing 
Bio:
Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.

Amanda Kohal, a highly accomplished digital strategist and founder of the Wolf company, has an impressive background in brand marketing and a successful transition to digital marketing using social media. Amanda's perspective on her transition to digital marketing emphasizes the importance of understanding online behaviors and algorithms to optimize content for the digital space. She has found success in using social media platforms, particularly Instagram, to grow her business and connect with her audience. Amanda is passionate about helping business owners understand that they don't need to spend excessive amounts of time on social media, but rather focus on specific outcomes. She believes in the endless opportunities online and encourages others to start putting their ideas out there. Join Kim Thompson-Pinder and Amanda Kohal on this episode of the Author to Authority podcast to learn more about Amanda's successful transition to digital marketing. 

Episode Outline: 
(00:02:21) Amanda Cahole's digital marketing success story(00:06:40) The Power of Authentic Instagram Stories(00:12:11) LinkedIn's Algorithm Shift Towards Professional
Content(00:14:53) The LinkedIn SEO and Instagram Integration(00:20:35) TikTok's Algorithm: A Game-Changer for Business
Growth(00:33:23) Streamlining Writing with Voice-to-Text Technology 
Bio:
Founder & Digital Strategist of the Wolfe Co. Amanda provides business owners with access to reputable resources, community connections and trusted guidance/education to start converting on social. 
 After working as a brand marketing manager in corporate, Amanda ventured on her own and took her love of digital marketing and ran with it. From helping clients earn $10k from just 2 Instagram stories, $77k from one DM and $28K social media launches, Amanda has turned many personal brands and service-based businesses into cash cows.
 
 Her efforts have awarded her two RBC + Women of Influence nominations and a Bronze in the 2019 Canadian Marketing Associate awards in the Customer Experience category.


http://www.instagram.com/thewolfe.co

 

Connect with me on social. I've provided my Instagram because it links to all my profiles and resources.

 

Dee Boswell Buck is a certified social media strategist with a specialty in leveraging LinkedIn for professional networking and business growth. She believes LinkedIn is a valuable platform for connecting with decision-makers and potential clients, emphasizing the importance of creating content that addresses the audience's pain points and aligns with the company's goals. Her perspective is shaped by her own experiences, starting from launching a successful mom group while on maternity leave, to recognizing her skills in social media management and digital marketing, and eventually obtaining certification in these areas. Despite initial challenges due to lack of experience, Dee's achievements and expertise have been recognized on the "Author to Authority" podcast. Join Kim Thompson-Pinder and Dee Boswell Buck on this episode of the Author to Authority podcast to learn more about enhancing professional networking and business growth insights on LinkedIn. 

Episode Notes: 

(00:10:10) LinkedIn: Connecting Professionals and Sharing Insights(00:15:09) Establishing Thought Leadership on LinkedIn(00:20:40) Enhancing Content Discoverability with Transcripts(00:23:05) Creating Resonant Content that Connects Emotionally(00:29:37) Active Engagement: The Key to LinkedIn Success 
Bio: 

Dee Boswell-Buck is a Certified Social Media Strategist who helps women-led business owners transform their online marketing so they can book more leads and earn more revenue.

Her journey began whilst on maternity leave. She launched a mom group on meetup.com called Mamaliciousmamas because she was lonely and wanted to get the heck out of the house! While the baby napped Dee built a website and started a Facebook Page and Twitter Account.

By the time she returned back to work Dee had over 400 active members with companies from Children's Place to Kisko Freezies looking for "access" to her new found friends. She decided to update her "boring" LinkedIn profile with the skills she attained organizing events and her love affair with social media began.

LinkedIn began to notify her of job positions for social media management and digital marketing!

Dee went back to school part-time to obtain her certification. Once certified in Digital Marketing, she tried to move in the marketing department and she was told that she did not have enough experience. Dee sought out experiences by sharing her journey on social media. Soon, small business owners started to reach out.

Dee made the decision to launch her own business and with the help of a business coach, plotted and then exited her place of employment after 26 years of working there.

Dee believes that knowledge is power for all company owners and allows access for all through her newsletters and free and paid online masterclasses and in-person events.

Now Dee leads a mighty team that helps women business owners AMPLIFY their voices and expertise strategically in the online space. With Dee as their guide, her clients are able to book more quality leads and form collaborations so they can earn more revenue. 

 

Ken Paskins is a seasoned corporate executive who has transitioned into a fractional CEO and business mentor, with a rich background working with Fortune 100 companies like Oracle. After years of corporate life, Ken decided to leverage his expertise to help struggling business owners, drawing from his own experiences and entrepreneurial upbringing. He founded the Shift Spot, a community for business owners and CEOs, and is currently working on his book, "Scaling With Ease," which encapsulates his journey and insights on scaling businesses. Ken's perspective is centered on helping business owners scale their ventures with ease, avoiding common pitfalls, and fostering collaboration and growth. Join Kim Thompson-Pinder and Ken Paskins on this episode of the Author to Authority podcast to learn more about Ken's transition from corporate executive to fractional CEO and business mentor. Episode Notes: (00:02:40) Scaling With Ease: Ken Paskins' Entrepreneurial Journey(00:06:50) Transitioning from Corporate Executive to Fractional CEO and COO(00:07:28) The Influence of Childhood Experiences on Entrepreneurship(00:12:14) Identifying and Overcoming Challenges for Scaling(00:16:13) Achieving CEO Balance for Greater Success(00:26:19) Avoiding Costly Mistakes in Scaling Bio: After several decades of running teams of 400+ people, companies with a PNL of a half billion dollars, and closing a $40M software deal just days after 9/11, I spent decades executing and chasing, being unbalanced, and working IN the business, not ON the business in fortune 100, PE and VC companies. 
 For the past seven years I have operated as a fractional CEO/COO for many companies from pre-revenue to $200M, specifically with business owners in chaotic industries. 
 My mission is to help CEO's and owners finally solve the core problems they are shackled with.  So I created a community just for them called The Shift Spot where CEO's learn to take control of their business and their lives!

Jason Cutter, the head of Cutter Consulting Group, is a renowned expert in  scalability and mindset development for authentic persuaders in sales. With a unique background in marine biology, Jason brings a fresh perspective to sales education and coaching. His perspective on "Jason Cutter's Authentic Persuasion in Sales Education and Coaching" is that salespeople often struggle with generating interest and closing new business. He believes that understanding the value of what they are selling and how it can help the customer is key to success in sales. Jason emphasizes the importance of not just solving pain points, but also providing gain and leaving the customer in a better place. He views sales not as a pushy activity, but as a way to help and serve the customer. His approach to sales, which is centered around authentic persuasion and guiding customers towards a better outcome, is reflected in his books, speaking engagements, and strong online presence. Join Kim Thompson-Pinder and Jason Cutter on this episode of the Author to Authority podcast to learn more about his unique approach to sales. 

Episode Outline: 

(00:03:27) Authentic Persuasion: A Game-Changing Sales Resource(00:05:36) Enhancing Sales Skills for Success(00:11:43) The Power of Consistent Podcasting(00:15:25) The Guide to Authentic Sales Success(00:20:22) Building Trust in Coaching and Services(00:32:16) Engaging with Jason's Valuable Sales Resources Bio:  Jason Cutter
CEO, Mindset and Scalability Expert
Cutter Consulting Group
Jason Cutter, CEO of Cutter Consulting Group, is a mindset and scalability expert focused on developing Authentic Persuaders®. Even though his bachelor’s degree is in Marine Biology, he knows what it takes to be successful in sales and build profitable teams. His books, podcasts, training workshops and speaking are focused on helping sales professionals close more deals, make more money, and produce scalable results.

Main Hub/Link: www.jasoncutter.comAuthentic Persuasion: https://authenticpersuasion.com/LinkedIn: https://www.linkedin.com/in/jascut/ 

Mark Struczewski is a renowned productivity coach for solopreneurs, with a specialty in strategies for increased productivity. His perspective on productivity is shaped by three main points: delegation, the value of time, and strategic planning. He believes in the power of proactive planning and reflection, encouraging individuals to prioritize tasks that align with their goals and avoid overcommitting. He also emphasizes the importance of strategic planning to effectively manage time and ensure the completion of important tasks. With his wealth of knowledge and experience, Mark has become a trusted resource for anyone looking to increase their productivity and achieve their goals. Join Kim Thompson-Pinder and Mark Struczewski on this episode of the Author to Authority podcast to learn more about his unique insights and strategies.

Episode Notes: 
(00:06:35) Maximizing productivity through strategic task delegation(00:09:03) Optimizing Productivity through Valuing Time(00:12:18) The Benefits of Hiring a House Cleaner(00:14:58) The Power of Micro Breaks for Solopreneurs(00:20:59) Maximizing Productivity through Goal-Oriented
Planning(00:30:26) Dogs' Alertness to Amazon Delivery Drivers 
Bio: 
Productivity Coach for solopreneurs. Eliminating calendar chaos & task overload. Host of The Mister Productivity Podcast. Turning overwhelm into success.

My email newsletter, The Productive Solopreneur: https://misterproductivity.com/insider/

Steve Lowell is a highly accomplished speaker, three-time number one best-selling author, and master trainer for high impact speakers. With over 3500 keynote speeches and 5000 seminars to his name, he has become a global authority on maximizing revenue and reach through strategic public speaking. Lowell's perspective on this topic is centered around understanding the audience's needs and problems, creating a moment of awareness for them, and connecting on a personal level. He emphasizes the importance of having a product or service that people want and packaging it in a way that is appealing and easy for the audience to transact. His approach is not about impressing with credentials or achievements, but about creating a meaningful connection with the audience and providing them with valuable insights that lead to action. Join Kim Thompson-Pinder and Steve Lowell on this episode of the Author to Authority podcast to learn more about his innovative strategies. 

Episode Outline: 
(00:02:29) Embracing a Fulfilling Lifestyle through Downsizing(00:05:07) Engaging Virtually: Challenges and Benefits(00:07:59) Maximizing Revenue through the 100K Signature Talk(00:11:03) Generating Business through Targeted Speaking(00:16:57) Captivating Packaging for Audience Engagement and
Transactions(00:19:27) Transforming Perspectives through Powerful
Communication 
Bio: 
Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking. 
 Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue.

www.stevelowell.com