Author to Authority

Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to becoming a radio sales rep taught her the power of a unique story and the importance of focusing on the client's success. This led her to co-found BrandFace, a business that teaches the formula for personal branding. Carr, initially a client of Eberhart's, applied the principles of branding to his real estate office and witnessed remarkable growth, leading him to firmly believe in the significance of personal branding in service-forward facing markets. Join Kim Thompson-Pinder, Tonya Eberhart, and Michael Carr on this episode of the Author to Authority podcast to learn more about their insights on personal branding. 

Episode Outline: 
(00:02:07) The Power of Personal Storytelling in Branding(00:10:53) Prioritizing Client Success for Professional Growth(00:17:32) The key questions for building a successful brand(00:20:54) Answering the Five Critical Questions for Brand
Success(00:26:23) Creating Competitive Advantage through Generosity(00:33:06) Using Books to Establish Expertise and Attract
Clients(00:36:08) The Key to Creating a Successful Book and Brand 
Bio:
Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college.  She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too.  That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands. 

Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia.  He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe.  In doing so, he realized that his passion was helping others to succeed and live their most abundant life.

http://BrandFaceGuide.com
Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com

 

Scott Murray is a seasoned podcaster and content creator with a strong background in the evolution of personal branding and consumer-centric marketing strategies. His perspective on the topic is shaped by his experiences transitioning from marketing for businesses to marketing himself, emphasizing the importance of finding a unique differentiator and focusing on effective communication to connect with consumers. He believes that businesses need to adapt to modern strategies that prioritize transparency, two-way communication, and a consumer-focused approach, and suggests humanizing their brand through podcasting, video, and authentic photos. Murray also advises a shift in content creation towards quality over quantity, believing that evolving marketing strategies and embracing a consumer-centric approach is essential for businesses to differentiate themselves and effectively connect with their target audience. Join Kim Thompson-Pinder and Scott Murray on this episode of the Author to Authority podcast to delve deeper into these insights.

Episode Outline:
(00:01:24) The Rise of "Sparketing" in Personal Branding(00:03:18) Consumer Willingness to Pay for Ad-Free Experiences(00:07:01) Embracing Communication: Standing Out in Marketing(00:09:59) The Power of Evolving for Success(00:16:39) Humanizing Brands Through Tailored Content Creation(00:35:20) Coordinating and Delivering Valuable Book Projects 
Bio:
Scott Murray - 20+ years in content marketing and extensive education in communication Merges the two to help marketers put consumers and communication at the center of modern marketing - what he calls Sparketing.

Co-Author of The Most Amazing Marketing Book Ever by Mark Schaefer and Friends

Nate Morse, a seasoned professional with a diverse background in various industries, including automotive, real estate, RV, and LinkedIn, is the founder of Apex Conversion, a company that assists online businesses in finding their ideal clients. Nate's perspective on the challenges and rewards of writing, publishing, and marketing a book is shaped by his own experiences. He acknowledges the mental exhaustion that comes with the creative process of writing and the vulnerability of sharing one's work. However, he also sees the potential rewards, such as establishing oneself as an authority in their niche and attracting more clients. Nate emphasizes the importance of understanding the buyer's journey and creating a targeted, well-edited book. He views marketing a book as a new challenge, but one that can be leveraged in the digital age. Join Kim Thompson-Pinder and Nate Morse on this episode of the Author to Authority podcast to delve deeper into these insights.

Episode Outline:
(00:05:43) The Battle of Perseverance in Book Writing(00:13:28) The Power of Creating an Engaging Book(00:16:13) Crafting Engaging Books with Actionable Solutions(00:18:08) Crafting a Niche-Focused Bestselling Book(00:22:42) Creating an Authentic Relationship Through Books(00:28:01) Rewards and Challenges of Writing and Publishing 
Bio:
Helping Coaches, Consultants, and Agencies get high-quality clients, consistently, on LinkedIn 🚀📈

https://keys.natemorse.com/book

Get my Amazon Best-Seller for free: "The LinkedIn High-Ticket Handbook". Bridge the gap between you and high-ticket clients using strategies, frameworks, and even AI.

 

Description: 
Bruce Sheer is a renowned consultant, author, keynote speaker, and president of the National Speakers Association Northwest, with a career marked by inspiring buyers and accelerating revenue growth. From his perspective, the journey to becoming an author and publishing his book was a mixed bag. On the positive side, it helped him clarify his story, deepen his knowledge, and sharpen his thinking, thereby increasing his impact on others. However, he also faced challenges such as fear, uncertainty, and unexpected expenses during the publishing process. Despite these hurdles, Bruce sees the value in using his published work to scale up his business and is excited about his next book. He has gained significant insights into marketing and the importance of promoting his book to reach his target audience. Join Kim Thompson-Pinder and Bruce Sheer on this episode of the Author to Authority podcast to delve deeper into Bruce's journey and the impact of publishing. 

Episode Outline: 
(00:02:23) Building Authority Through Writing: A Journey(00:08:58) Embracing the 'Hat over the Fence' Moment(00:15:54) The Transformative Journey of Book Writing(00:18:35) The Power of a Well-Crafted Book(00:24:41) Engage with Bruce Sheer's Expertise(00:33:06) Transformative journey of publishing a book 
Bio:
Bruce Scheer works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest.

Chase Neely, an intellectual property attorney with a passion for helping authors navigate the digital age, has a unique perspective on the importance of personal branding for authors. After studying classical voice at Belmont University and working as a social media expert for an author management company, Neely recognized the significance of personal branding for authors. He believes that personal branding is a valuable asset for authors, regardless of their level of experience or number of books written. Neely has helped numerous authors understand how personal branding can help them promote their brand, reach a wider audience, and leave a lasting impact. Join Kim Thompson-Pinder and Chase Neely on this episode of the Author to Authority podcast to learn more about the importance of personal branding in the digital age. 

Episode Outline: 
(00:01:59) Building an Authentic Author Brand(00:06:23) Crafting an Authentic Business Story(00:10:06) Building a Strong Personal Brand: Core Message,
Customer, and Values(00:16:44) Maintaining Brand Image through Online Monitoring(00:20:18) IHOP's Temporary IHOB Rebranding Generates Buzz(00:28:58) The Hidden Gems of Perseverance

Bio:
Chase Neely is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.

https://leveragebrands.co/podI'm opening up my calendar to do brand strategy calls (these will be completely free), and I'd love to talk to you.

Junaid Ahmed, a multi-talented individual with a background in graphic design and a passion for video production, has made significant strides in the world of content creation. Junaid firmly believes in the importance of having a professional home studio for video production, a perspective shaped by his personal journey of being passionate about photography and film since receiving a film camera as a gift in 1985. During the pandemic, he noticed the need to improve his video quality for Zoom calls and was inspired by Pat Flynn's well-designed set for his livestreams. He emphasizes the importance of setting the scene and creating a visually appealing and professional environment for video production, believing that a well-equipped and visually appealing home studio not only enhances the quality of the content but also attracts and engages viewers. Join Kim Thompson-Pinder and Junaid Ahmed on this episode of the Author to Authority podcast to delve deeper into the importance of professional home studios for video production.

Episode Outline: 
(00:01:45) Creating a Professional Home Studio for Video Production(00:04:56) Visually Stunning Home Studio Transformation Expert(00:11:00) LEGO Insiders Club: Unlocking Loyalty Rewards(00:14:06) Expressing Creativity and Connecting through Cricut
Designs(00:21:39) Creating Captivating Home Studio Videos(00:32:47) Mastering iPhone Video Production Techniques 
Bio:
Junaid Ahmed has been creating videos for the past 3 decades on camcorders, point & shoot, DSLR, and Smartphones. Building my home studio has given me an unfair advantage that you might not be thinking about. When folks see me on their screens in a Zoom call they immediately feel my level of sophistication. I automatically command authority and attention from my audience.

https://homestudiomastery.com
Take my 5-day free Home Studio Rehab challenge

Mia Torr, a renowned entrepreneur, speaker, and coach, has made a significant impact in the business world with her unique perspective on "messy entrepreneurship". She firmly believes in the power of authenticity, community, and self-care in personal and professional resilience. Her belief is shaped by her own experiences, including building a business from a messy place, going through a divorce, and becoming a caregiver. She emphasizes the importance of showing up as one's authentic self, embracing real-life interruptions and imperfections, and taking care of oneself as a whole human being first before anything else. Join Kim Thompson-Pinder and Mia Torr as they delve deeper into these topics in the upcoming episode of the Author to Authority podcast. 

Episode Outline:
(00:04:09) The Power of Authenticity in Building Community(00:05:16) Authentic Networking and Personal Transformation(00:09:47) Navigating Overlapping Responsibilities and Building Connections(00:20:10) Balancing Well-being and Growth in Business(00:24:10) The Power of Setting Intentions(00:34:04) Rewarding Yourself for Starting, Not Finishing 
Bio:
Mia Torr specializes in helping sales teams and service professionals who want to develop a strong base of local clients and convert more casual conversations into business connections. My international business networking community, Authentic Networkers, has a growing membership of over 26,000 entrepreneurs and business owners, with satellite groups in 102 cities across five countries I have decades of combined experience in corporate communications, stakeholder relations, fundraising, organizational leadership and storytelling, public speaking, teaching, and curriculum design.  
 
authenticnetworker.com

 

Robert Poole is a seasoned entrepreneur with a military background, who draws inspiration from his father's service in the Canadian militia. Poole's perspective on entrepreneurial success and work-life balance is rooted in the belief that while many entrepreneurs start businesses to escape the constraints of having a boss and to live life on their own terms, they often find themselves working longer hours and struggling to find a balance between work and personal life. He emphasizes the importance of breaking free from the demands of the business to regain personal freedom, a realization he came to after his business partner had a heart attack. Poole believes that the ultimate goal of owning a business is to be able to take time off and spend it with family or doing things that are important, while still allowing the business to grow. Join Kim Thompson-Pinder and Robert Poole on this episode of the Author to Authority podcast to learn more about Poole's strategies for entrepreneurial success and work-life balance.

Episode Outline: 
(00:01:21) Achieving Freedom and Growth as a Business Owner(00:07:55) Finding the Perfect Publisher for Book Success(00:12:32) Finding Freedom as a Business Owner(00:15:07) Finding Effective Sales Strategies for Long-Term
Success(00:19:10) Crafting an Effective Cold Calling Script(00:32:51) The Power of Cold Calling in Digital Marketing 
Bio:
Robert Poole is the co-founder of Total Business Results. He helps entrepreneurs who are tied to their businesses make the transition from operator to owner in their business so they can finally achieve the freedom they got into entrepreneurship in the first place.. He is a graduate of West Point, previously an Army officer, and has over 25 years of experience in helping entrepreneurs grow their companies and turn them into saleable assets that don’t depend on them for the day to day operations. Today he is going to share a little about how to get free from your business and get back the freedom and time that most of us got into this game for in the first place.

Drake Nightenhelser is a seasoned branding strategist with a rich background in sales and customer service, and a proven track record of attracting high-quality clients. His perspective on branding strategies is centered around creating policies and procedures that prioritize the satisfaction and protection of the clients. He believes in reformulating policies to showcase dedication to the craft and the clients, rather than implementing policies that solely protect the business. Nightenhelser's approach, which includes guaranteeing customer satisfaction and providing a personalized design process, has proven successful in attracting high-quality clients. He also advocates for the use of client surveys, onboarding processes, regular check-ins, and offboarding processes to collect data and continuously improve the client experience and results. Join Kim Thompson-Pinder and Drake Nightenhelser on this episode of the Author to Authority podcast to learn more about his unique approach to attracting high-quality clients.

Episode Outline: 
(00:01:33) The Power of Branding in Attracting Clients(00:03:48) The Power of Transformation in Business(00:06:33) Transformative Analysis: Writing a Business Book(00:10:17) Creating a concise and impactful read(00:18:41) Writing a Book: Tailoring Length for Reader
Satisfaction(00:30:58) Creating Client-Centric Policies for Business Success 
Bio:
Drake is a Client Quality Consultant who help business owners land better clients and level up their business to be more attractvie to high quality people.

 

http://resources.profitcollective.vip/3simplesteps
Ready to get crystal clear on how to start landing great clients? This training walks you through 3 of my juiciest secrets for landing amazing clients that are a uniqulely perfect fit for your business.

Jon Weberg is a renowned American entrepreneur with a rich background in digital marketing, having run three successful businesses and spoken to global audiences. Weberg's perspective on the key strategies for digital marketing success is shaped by his experiences and is centered around the idea of a gradual journey, akin to reading a book or watching a movie. He advocates for a blend of storytelling, valuable content, and lessons throughout the process, emphasizing the importance of audience engagement and continuous learning. His approach is heavily influenced by his early experiences, including his father's influence and his own early failures, which taught him the importance of persistence and seizing opportunities. Join Kim Thompson-Pinder and Jon Weberg on this episode of the Author to Authority podcast to delve deeper into his unique insights and strategies for digital marketing success.

 Episode Outline: 
(00:01:49) Tailoring Language and Lead Quality for Higher Closing Rates(00:06:20) Embracing "No" as an Opportunity in Sales(00:09:52) Prioritizing Business Growth by Firing Clients(00:15:16) Tailoring Language for High-Quality Leads(00:18:15) Jon Weberg's Journey from Failure to Success(00:26:36) Personal Insights: Lessons and Financial Success(00:33:20) Practical Steps for Immediate Results 
Bio: 
Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - his wealth of actionable knowledge is impacting the masses.

https://www.profitalize.com/
I truly want to educate & give every piece of actionable advice I can to your listeners. In order to do this, I'd love for them to be directed to subscribe to my YouTube channel where they can continue learning how to scale their businesses efficiently & at a massive profit. And they'll learn how to improve their finances & personal lives!