Author to Authority

Judy M. Baker is an accomplished author and coach who, after overcoming ovarian cancer, has dedicated her life to helping authors navigate the world of content creation and marketing. Baker firmly believes in the importance of consistent content creation and marketing for authors, emphasizing that the ultimate goal is not just to become a bestseller, but to continuously sell books and make a presence known to readers. Drawing from her own experiences and resilience, she encourages authors to reach a larger audience and get their message out multiple times through consistent content creation, and to diversify their content into different formats like audiobooks and workbooks. She believes that consistency is key and that authors should develop the habit of consistently producing content to see positive results. Join Kim Thompson-Pinder and Judy M. Baker as they delve deeper into this topic on the next episode of the Author to Authority podcast. 

Episode Outline:  
(00:02:23) Consistent and Evergreen Content Strategy(00:09:12) Podcasts: Amplifying Author Authority and Expertise(00:16:24) AI-powered content analysis for repurposing(00:19:35) The Transformative Power of Overcoming Challenges(00:24:40) Consistently Engaging Readers Through Book Marketing(00:32:40) The Power of Consistent Writing with Judy M. Baker 
Bio:
Judy M. Baker is on a mission to help nonfiction authors make real money from their books. Her signature program for authors gives them the foundation to grow their visibility, credibility, and income, and do it with generosity and grace organically. She learned reframing and resilience as part of her healing from ovarian cancer, an experience that profoundly changed her life and business. Her workshops and one-to-one mentoring have inspired hundreds of authors to build awareness about themselves, their books, and their businesses. Judy embodies how small, strategic action steps build your audience, get attention, grow connections, and help sell more books and services. Reflect, Reboot, and cultivating Resilience are her guiding principles.

https://bookmarketingmentor.com/freebie

 

Jonny Holsten, a seasoned professional with a background in hosting talent shows and MCing sports tournaments, has leveraged his skills in effective communication and strategic word choice to establish a successful career in the marketing industry. Jonny's perspective on creating engaging, customer-centric website content for business growth is rooted in his belief that the right messaging is the first step in optimizing the conversion process on a website. Drawing from his expertise in the Story Brand framework, he emphasizes the importance of consistent messaging across various platforms and channels, and the power of well-crafted sales copy in capturing the attention and interest of visitors. Jonny firmly believes that investing time and effort into creating compelling website content is a crucial factor for business success. Join Kim Thompson - Pinder and Jonny Holsten as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Episode Outline:
(00:00:50) Creating Compelling Website Content for Conversions(00:04:12) Story Brand Framework: Making Customers the Hero(00:08:35) The Power of Words in Marketing(00:12:45) Enhancing Language with the Thesaurus(00:17:23) Creative Messaging for Brand Consistency 
Bio:
Jonny is a messaging strategist and marketing consultant who uses the StoryBrand Framework to help leaders find the right words for big moments. His passion is helping others communicate clearly, and he loves helping leaders clarify their message, engage their audience, and inspire action with the right words. As a StoryBrand Certified Marketing Guide, Jonny has helped executives, solopreneurs, small businesses, marketing teams, and colleges figure out what to say in their marketing and communication using StoryBrand and other proven frameworks. Jonny lives in Phoenix, Arizona with his wife Lindy, 1-year-old daughter Presley, and two boxers. In 2021, he started South Mountain Messaging to help organizations and leaders grow their brands with a clear message.

https://www.southmountainmessaging.com/
Visit our website and book a call! 

Andrea Dell, a renowned copywriter and author, is recognized for her proficiency in authentic content creation and relationship building in business. Her perspective on the topic is shaped by her personal journey of starting a copywriting business from scratch and landing her first big clients. Andrea believes in the importance of being genuine and tying content to the interests of the audience. She emphasizes the need to create content in one's own voice and messaging, as it resonates with a specific group of people and helps build authority. She acknowledges the usefulness of AI for idea generation but cautions against relying solely on it for content creation. Join Kim Thompson - Pinder and Andrea Dell as they delve deeper into this topic on the next episode of the Author to Authority podcast. 

Episode Outline:
(00:01:43) Creating Authentic and Engaging Content(00:05:25) Creating Authentic Connections Through Personal
Storytelling(00:11:59) Creating Authentic Connections Through Personal
Stories(00:13:43) Discovering Your Unique Communication Style(00:18:49) Authentic Relationship Building through Selfless
Giving(00:24:22) Proven Strategies for Attracting Quality Clients 
Bio:
On the podcast today, I’m joined by Andrea Dell, a copywriter to mission-driven women and a Master Practitioner of NLP, Hypnosis, and Time Line Therapy who supports women entrepreneurs in sharing their message and growing their audience.

https://www.andreadell.com
This takes people to my website where they can sign up for my free list of 7 ways to stop the scroll. These are 7 types of content that get attention no matter your industry.

 

Jeff Brown is a seasoned marketing professional and the founder of Box Six Marketing, with a deep understanding of the ever-changing landscape of the industry. His perspective on overcoming imposter syndrome and strategies for successful entrepreneurship is centered around the importance of adapting to current trends and capturing people's attention. Jeff emphasizes the need to stay updated with the evolving art of marketing and not treating it as a secondary task. He believes that many entrepreneurs fail to appeal to their audience because they ignore where people's attention is currently focused, such as social media. Jeff encourages entrepreneurs to push through challenges, have faith in their work, and continue creating content even when they don't see immediate results, as success often comes in small increments and requires persistence. Join Kim Thompson - Pinder and Jeff Brown on this episode of the Author to Authority podcast to learn more about his insights and strategies. 

Episode Outline: 
(00:05:19) Overcoming Imposter Syndrome Through Targeted Content Creation(00:09:14) The Journey of Entrepreneurship: Consistency, Effort,
and Resilience(00:12:07) The Art of Controlling the Conversation(00:21:28) The Importance of Consistent Effort and Faith(00:25:40) The Power of Constant Adaptation in Entrepreneurship(00:30:01) Creating Targeted and Engaging Content(00:30:59) Enhancing Content Effectiveness through Targeted
Personas 
Bio:
Jeff is visionary, but with a lot of experience in the trenches. He understands where to spend money and where to save. My business got a steady flow of cold leads just from their most basic marketing work. Great communication and follow through. Highly recommended. — John, Owner, Nashville Audio Productions 17 years of experience in marketing, Jeff saw the launch of Facebook to a global audience, the death of MySpace and the newer trends like YouTube Shorts, Google Performance Max, and how the highest attention channels can work for entrepreneurs and small business. The point isn't to be a social or SEO expert. It's about the ability to adapt to where the attention is at, then leverage it for maximum community growth and leverage.

https://www.box6marketing.com

Kayla Ihrig is a seasoned professional in the field of networking and career development on LinkedIn, with a rich background in freelance writing and digital nomadism. Ihrig's perspective on LinkedIn is that it is an authentic platform for making connections, helping others, and creating meaningful content. She emphasizes treating LinkedIn like a two-way conversation rather than a megaphone, and values the formation of genuine relationships through networking. Ihrig advises against a short-term mindset or setting unrealistic goals for posting frequency, instead suggesting a focus on creating quality content and engaging with others in a meaningful way. This perspective is shaped by her extensive experience working for renowned publications such as HubSpot and GoDaddy, and her journey as a digital nomad. Join Kim Thompson-Pinder and Kayla Ihrig on this episode of the Author to Authority podcast to learn more about Ihrig's journey and insights. 

Episode Outline:
(00:02:42) LinkedIn: Unlocking Professional Potential and Authentic Connections(00:06:06) Embracing the digital nomad lifestyle: Kayla's
journey(00:08:39) Building a Writing Career with HubSpot and GoDaddy(00:17:18) Building Genuine Relationships on LinkedIn(00:24:33) Navigating Remote Work and Travel as a Digital Nomad(00:29:07) Navigating the Challenges of Book Publishing 

Bio:
Kayla Ihrig bought a one-way ticket out of the United States in 2017 and has spent most of her time abroad ever since. Pushed by the feeling that life was passing her by at her nine-to-five, she found work online and fumbled her way through an attempt at executing the exact lifestyle she wanted. As a writer for publications like HubSpot and GoDaddy, she built an online business that now supports both her and her husband as they drift around the world. Her book 'How To Be A Digital Nomad' is available worldwide on the 30th of January, 2024.

https://amzn.to/3ZPS9IW

Brandon Barnum is a highly respected author, CEO, and speaker, known for his expertise in strategic alliances, referrals, and social influence in business growth. Drawing from his experiences in the mortgage industry and his mentorship under Mark Victor Hansen, author of "Chicken Soup for the Soul," Barnum strongly advocates for the power of strategic alliances and referrals in business growth. He emphasizes the importance of setting clear, written goals and using a book as a tool to build a business and attract more clients. His personal success in the mortgage industry, where he found that adding value to other professionals and businesses serving homeowners led to more referrals, has shaped his perspective on these strategies. To learn more about Barnum's insights, join Kim Thompson-Pinder and Brandon Barnum on this episode of the Author to Authority podcast. 

Episode Outline: 
(00:02:16) Leveraging Social Influence for Business Growth(00:04:05) The Referral Partner Blueprint for Business Growth(00:08:32) Building Trust and Loyalty through Consistency(00:14:23) Strategic Alliances: Building Trust and Adding Value(00:19:55) The Power of Asking for Referrals(00:30:48) The Power of Written Goals 
Bio:
Brandon is a serial entrepreneur and CEO of HOA.com - the #1 Referral Network for Home Service Professionals. While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, Brandon increased his annual income 10X in 18 months from $20k to $200k. Brandon has since closed over $500 million in transactions by referral and has founded multiple online referral platforms and networks, connecting more than 5 million members in 195 countries. Brandon served as CEO of Codebreaker Technologies AI, the world's first personality-based AI for sales. Brandon is passionate about empowering business owners and professionals with a step-by-step system for attracting profitable prospects and expanding their income, influence, and impact.

https://ravingreferrals.com
This is the way to find my book Raving Referrals, as well as an online course that they can complete to get a certificate. My goals is to empower everyone who listens to grow their business and improve their lives.

 

Jason Pearl, a renowned entrepreneur and the CEO of Nacra Consulting, is known for his expertise in scaling small to medium-sized businesses and his heart-centered approach to leadership. His perspective on his free online leadership course for business growth is that leadership is a crucial aspect of business growth and success. He believes that becoming a more inspiring leader is achievable in just five days through his course, which consists of daily emails with short videos that provide valuable insights and actionable templates. Jason emphasizes that the course is completely free and his consulting company, Naker Consulting, offers additional free resources and guides for those interested in learning more. Join Kim Thompson-Pinder and Jason Pearl on this episode of the Author to Authority podcast to learn more about his unique approach to leadership and business growth.

Episode Outline: 
(00:01:27) Unlock Your Leadership Potential and Drive Business Growth(00:03:47) Unlocking Growth Potentials for Small Businesses(00:08:00) Navigating the Complexities of Selling a Business(00:14:42) The Importance of Delegating and Building Efficient
Systems(00:19:12) Jason's Journey to Entrepreneurship(00:26:08) Finding Success Through Prioritizing Personal
Relationships 
Bio:
Jason Pearl is the founder and CEO of Nacre Consulting and one of the nation’s top growth leaders specializing in scaling small to medium-sized businesses from startup to acquisition. Using his heart-centered approach to life, leadership, and business, Jason helped some of the fastest-growing companies in the industry generate more than $100 million in revenue over the past 36 months. For almost two decades, leaders have put their trust in Jason’s expertise to get the most out of management and revenue-generating teams. His secret is focusing on not just dollars generated but on the people behind the scenes who are producing the results. His signature approach aligns each person’s “Head, Heart, and House”—which can help harness the power to outproduce the competition. As a growth partner, Jason’s approachable style and genuine interest in helping leaders and businesses succeed are unmatched. Deeply rooted in faith, family, and multi-generational entrepreneurship, Jason proudly enjoys life with his wife and two daughters in Lockport, NY.

https://www.nacreconsulting.com/leadership
Become a Better Leader in 5 Minutes Per Day Jason Pearl's FREE 5-Day Leadership Email Course is for any leader at any level who is looking to get clear on their leadership style. After 5 days, you'll walk away with a few ideas to help transform you, transform your team, and transform your business.

Alexa Nazzaro is a seasoned expert in publishing and entrepreneurship, currently affiliated with Axel Author Services. Her perspective on the topic of "insights for authors on publishing and entrepreneurship from podcast" is rooted in her belief that authors should actively seek support and guidance throughout their publishing journey. She underscores the importance of not feeling isolated as an indie author and highlights the availability of professional assistance in the industry. Alexa's experiences have led her to advocate for the power of influencer marketing, the use of testimonials and book reviews, and the formation of dedicated street teams for book promotion. She also emphasizes the value of services offered by her company, Axel Author Services, which provides comprehensive support in editing, book design, and book marketing. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into these insights. 

Episode Outline: 
(00:00:37) Top Ten Valuable Episodes for Authors
(00:04:29) Unexpected Journey to Publishing Success
(00:08:32) Long-Term Success Beyond Book Launch
(00:15:16) Building a Strong Relationship Through Audience
Engagement
(00:21:09) Invest in Quality Book Presentation for Success
(00:31:38) Reviving backlist books: the indie advantage

Bio: 
Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals. 
 A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine. 
 
 In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023. 

 

 

Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing strategy and that building a YouTube channel to support a business is crucial for long-term success. He emphasizes that video is the most consumed content today and that entrepreneurs must embrace video marketing on YouTube to stay competitive and effectively reach their target audience. Murdoch also addresses the common fear that prevents people from engaging in video marketing, reassuring that everyone has the necessary tools to create high-quality videos. Join Kim Thompson-Pinder and Andrew Murdoch on this episode of the Author to Authority podcast to learn more about the immense potential of YouTube as a strategic marketing tool. 
 
 Episode Outline:
(00:06:17) Leveraging YouTube for Business Growth and Credibility(00:09:49) Embracing Vulnerability: The Power of Video Marketing(00:12:06) Strategic Video Editing for Engaging Content(00:18:03) The Power of Negative-Themed Thumbnails(00:24:08) Optimizing Video Elements for Viewer Retention 
 Bio:
Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health. 
Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!
 
http://ytforbusiness.com/

YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views. 

Spencer Carpenter is a seasoned professional with a diverse background in the music industry, including experience in booking concerts, organizing music conferences and festivals, running record labels, and managing artists. He has also founded Outlier Audio, a full-service podcast booking agency. Carpenter believes that podcasting is an effective strategy for audience engagement and marketing, emphasizing the importance of providing value and expertise to the audience, rather than just pitching products or services. He values the ability to see how much someone knows about a topic through interviews and believes that providing a tremendous amount of value is key to successful podcasting strategies. Join Kim Thompson-Pinder and Spencer Carpenter on this episode of the Author to Authority podcast to learn more about effective podcasting strategies for audience engagement and marketing. 

Episode Outline: 
(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise(00:09:42) The Art of Pitching Catchy and Specialized Topics for Podcasts(00:10:05) Creating Engaging Bios for Podcast Pitches(00:14:29) Connecting with podcast hosts made easy(00:19:17) Crafting a compelling pitch for podcast success(00:32:12) Leveraging long-form podcasts for effective marketing 
Bio:
Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.