Author to Authority

Donnie Bovine, CEO and founder of Success Champions, shares his journey from salesperson to business owner in this episode of the Author to Authority podcast. He emphasizes the importance of honesty, eliminating excuses, and taking responsibility for success in business. The conversation discusses the challenges faced by entrepreneurs, the importance of traditional sales and networking methods, and the need to hire the right people. Sales and networking are highlighted as crucial for business growth, and the fear of sales is debunked. Compatibility with clients and the benefits of niche marketing are also explored. Listeners are encouraged to share the episode as a valuable resource for building a successful business. 

Episode notes:  (00:00:00) You Don't Have a Sales Problem(00:06:31) Building a Successful Business(00:11:47) Building a Successful Business(00:17:04) The Importance of Hiring the Right People(00:22:51) The Importance of Sales in Business Growth(00:28:54) Importance of Compatibility in Business(00:34:21) Scaling a Business through Niche Focus 

Bio: Donnie Boivin is an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. He is the first person to make sales and business development relatable and human. 
 Donnie is a community builder at heart — he builds champions. Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.
 
 In addition to running multiple businesses, Donnie runs a full working farm with goats chickens ducks, turkeys, and geese., his podcast ‘Growth Mode’ ranks among the top podcasts globally. He is a five-time Best Selling Author and a highly sought-after public speaker. 

Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking skills, building authority, and achieving personal growth. 

Episode Outline: 
(00:00:00) Overcoming Fear of Writing(00:06:36) Overcoming Fear and Finding Freedom(00:11:55) Marketing in a Changing Market(00:17:56) Prospecting and Selling(00:23:19) The Importance of a Second Pair of Eyes(00:28:58) The Power of One: Simplify and Strategize 
Bio:
When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud. 
 My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
 
 My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
 
 In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to death, but I had to overcome my fear of public speaking. 
 
 As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
 
 As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.  
 
Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance. 
 
 Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world. 

https://marisashadrick.com/workbook

Sheryl Plouffe is an accomplished author and podcaster renowned for her expertise in high ticket offers and relationship-building within the business sphere. She advocates for starting with high ticket offers to establish cash flow and create a sustainable business model, enabling reinvestment and growth. Through her podcast, Sheryl underscores the value of authentic relationship-building and strategic collaborations, which she views as essential for delivering transformative programs that offer substantial value to clients. Emphasizing the importance of avoiding spammy or salesy tactics, she believes that genuine connections foster business expansion and knowledge-sharing, making podcasting a pivotal tool in her approach.

Episode Outline:  
(00:00:50) Building Sustainable Business with High Ticket Offers(00:06:24) Transformative High-Ticket Business Growth Strategies(00:10:47) Results-Driven High Ticket Programs for Entrepreneurs(00:12:46) Nurturing Industry Connections for Business Growth(00:20:57) Sheryl Plouffe's Weather Network to Icon Maker(00:30:09) Collaborative Podcasting for Business Expansion and Success 
Bio:
Welcome to today's episode with Sheryl Plouffe, a visionary co-founder of ICONMAKER®, where she and her partners have propelled coaches, consultants, and entrepreneurs to achieve six and seven-figure successes through high-margin programs and strategic podcasting. With over $3 million in client sales since 2023, Sheryl's leadership is transformative. Before entering the business world, she spent two decades as a Canadian television anchor and executive at The Weather Network. Today, she's here to share invaluable insights on scaling businesses and maximizing podcasting effectiveness. Let's get started!
 https://www.iconmakerlive.com

Attend our next ICONMAKER Workshop, and Discover How To Earn Seven Figures From A Business Podcast.

Jon Clemence is a dedicated content creator and marketer who began his career on Upwork, initially offering his services for $10 an hour. With a deep passion for proofreading and writing, Jon quickly built his reputation by providing exceptional value to his clients, emphasizing that content editing goes beyond fixing grammar; it involves enhancing reader engagement, improving click-through rates, and ultimately attracting more customers. He believes that content creation and marketing should focus on showcasing the true value and impact of the services provided, rather than just superficial corrections. Currently working on a book to highlight the significant business benefits of hiring a skilled content editor, Jon also provides a free blog self-assessment on his website, cedarpressproofreading.com, to help writers enhance their content and boost their online presence.

Episode Outline: 
(00:02:10) Passion-driven Entrepreneurship: From Corporate Career to Agency(00:07:00) Engage Readers with Captivating Introductions in Blogging(00:10:28) Engaging Readers: The Power of Statistics(00:14:37) Enhancing Mobile User Experience with Structured Posts(00:23:02) Direct Readers with Clear Calls to Action(00:27:16) Strategic Impact of Content Editors 
Bio:
About Me I'm Jon, a professional proofreader, editor, and writer. I also run an editing and writing agency. I help businesses improve their written content to attract more people to their websites and convert them into new clients. Target Audience My expertise primarily caters to business owners and entrepreneurs who want to transform their existing blogs and newsletters into their most reliable source for getting new clients and sales. I understand the challenges they face and offer editing and writing services that focus on helping clients increase their expertise, authoritativeness, and trustworthiness in their fields. Achievement  Since I started in 2021, I've: Achieved Top Rated status on Upwork (awarded to the top freelancers on the site) with a 100% Job Success Score Developed working relationships with over 20 companies, providing the highest quality in editing and writing services. Grew an editing and writing agency from the ground up that now has multiple long-term clients and continues to expand. Become an expert editor and writer in the Functional Medicine field. Just for Fun On a lighter note, when I'm not working, I’m playing electric guitar in a local rock band. We cover everything from Fleetwood Mac to Post Malone (we do a killer reggae version of “Overdrive”!).

 https://cedarpressproofreading.com/

This is my business's web page, where people can learn more about the services I provide, book a call with me, and download a free blog self-assessment checklist to help them gain new visitors and customers by improving their existing blog.

Bill Blankschaen, founder and chief story architect of Story Builders, passionately advocates for the transformative power of storytelling. He believes that entrepreneurs, professionals, coaches, and speakers can connect deeply with their audiences by intentionally sharing the right story at the right moment. By aligning stories with personal values and messages, Blankschaen helps individuals and professionals build platforms, brands, and businesses that resonate authentically with their target markets. His approach underscores the importance of recognizing the uniqueness and value of one's personal narrative, as these stories provide a powerful lens through which experiences, lessons, and successes can be effectively shared, leading to greater influence, impact, and income.

Episode Outline: 
(00:01:45) Storytelling Strategies for Building Authentic Brands(00:09:44) "Surviving and Thriving: Lessons from Hudson"(00:18:44) Transforming Self-Belief Through Personal Narratives(00:20:10) Transformative Power of Shared Triumph Stories(00:22:28) Creating Tangible Solutions for Positive Outcomes(00:30:11) Impactful Self-Published Books for Target Audience(00:32:36) Profitable Opportunities for Authors Through Storytelling 
Bio:
Bill Blankschaen is the founder and Chief Story Architect of StoryBuilders, a creative team of storytellers who share his passion for helping people live a story worth telling and serving them with excellence in genuine, high-trust relationships. StoryBuilders tells stories that make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income. A New York Times Bestselling writer, Bill and his team work with a variety of influencers like John C. Maxwell and Maxwell Leadership, Kevin Harrington from Shark Tank, Lewis Howes, Michael Hyatt (Full Focus), Rory and A.J. Vaden, Zig Ziglar and family, Je  Allen, Stu McLaren, entrepreneurs, corporate leaders, business coaches and consultants, political figures, cultural voices, athletes, comedians, fitness gurus, psychologists, and even faith leaders at some of the largest churches in America. The books, resources, and experiences they have created have already impacted millions of people—and they’re just getting started!
 https://mystorybuilders.com/story

Do you want to write a book, but don't know where to start or even if it will even happen? This CTA link will allow the listener to connect with StoryBuilders and find out options for writing a book, creating the base for a book, course creation, etc. or even exploring what the listener's needs are. If we are a great fit we will provide some options, if not we will suggest other entities that can help them find what they need. Regardless, this is a free consultation and the first step toward achieving something that has lingered in the background for years, but hasn't had any traction.

 

Jannette Anderson, a veteran in the field of information marketing with nearly four decades of experience, offers a nuanced perspective on the discipline. She advocates for a focused approach that prioritizes delivering value to a specific target audience, rather than attempting to appeal to the masses. Anderson emphasizes the need for a deep understanding of client challenges and tailoring marketing efforts to address these issues directly, thus building credibility and trust. Through her extensive work, including her upcoming book "The Rise of the Mature Preneur" and her training course "Increase Your Authority and Influence," she demonstrates how strategic information marketing can drive business growth by connecting with the right audience and guiding them through the sales process effectively. 

Episode Outline:
(00:09:36) Value-driven Audience Engagement for Business Growth(00:13:25) Strategic Value-Driven Information Marketing
Approaches(00:16:00) Prioritizing Client Needs for Business Success(00:18:40) Empathy-Driven Client Communication Strategies(00:22:28) Mapping Customer's Sales Journey for Success(00:26:04) Testing Lead Magnets for Audience Resonance 
Bio:
With almost 4 decades of launching, leading, and mentoring over 250 businesses, Jannette knows what works for entrepreneurs and what doesn't! Add in 35+ years of personal development facilitation and coaching expertise and you have someone who knows how to get the 4 inches between your ears working so that your business can work!
https://www.facebook.com/groups/purposeandprofitsisterhood

Gerry Black is a seasoned B2B online marketing strategist and copywriter with over 25 years of experience in sales and marketing, specializing in website conversion. He firmly believes that a website should serve as a tool to convert visitors into clients, emphasizing the need for a site that stands out and offers genuine value to keep visitors engaged. Despite his book not achieving the success he hoped for, Gerry remains unwavering in his mission to help clients achieve business success through effective website strategies. He offers a free report with seven actionable strategies aimed at improving conversion rates, underscoring the importance of taking proactive steps to transform websites into engaging, round-the-clock salespeople that authentically reflect the unique voices and messaging of business owners.

Episode Outline: 
(00:04:32) Personalized Website Branding for Enhanced Conversions(00:12:01) Compelling Headlines: Capturing Visitor Attention
Online(00:16:51) Engaging Headlines for Audience Attention(00:19:09) "Engaging Readers with Impactful Headlines"(00:26:08) Building Credibility with Testimonials and Social
Proof(00:34:33) Effective Sales Conversion Strategies Using Social
Proof 
Bio:
Gerry Black is a B2B Online Marketing Strategist and Copywriter
Hi! I’m a Canadian-based, online marketing and copywriting strategist with over 25 years of sales and marketing experience.
I work with small business owners, entrepreneurs and professionals to help them identify the leaks, gaps and missing elements in their online and offline marketing that is costing them money.
My skills and experience were developed in the only environment that matters – in the marketplace working on the real-life challenges small business owners are confronted with.
The guidance I provide is focused on making sure my clients have the sales and marketing fundamentals in place that are based on proven, timeless principles and strategies that work.
Although I’ve worked with blue chip clients like Siemens, Kimberly Clark and Kenworth, I much prefer to to focus my efforts on helping small business owners how to increase their sales.

I’m the author The CLIC Website Sales Leads System – a step-by-step playbook designed to explain how to create a compelling online presence that converts lookers into clients and customers. Bob Bly, Best-Selling Author and the man McGraw Hill calls, “America’s top copywriter”  said this about CLIC:

‘I have read 100’s of eBooks over the years, and not always, but usually learn something from each and every one…including this one. Gerry shows you, in 4 easy steps, how to attract more website visitors, and convert more of them to paying lifetime customers. I found that Gerry’s writing style and explanation of strategies very easy to understand, and more importantly, easy to implement.’

I have presented marketing seminars for groups like Indigo Marketing – a firm that focuses on Financial Advisors. I’ve also been a guest on BlogTalk radio and created a marketing video for Small Today – a community of entrepreneurs and business owners looking for ways to generate more leads, sales and profit.

I write web copy, promotional emails, lead magnets, landing pages and and other online marketing materials clients need to sell their products and services to businesses.

Last year, I created Invisible Selling – a free, 3-video sales training mini-course drawn from the exact same system I use to help business owners who lack formal sales training close more sales.

Prior to becoming a marketing and copywriting strategist, I was an award-winning sales professional in the advertising industry. I hold a B.A. in journalism from Concordia University and was trained by American Writers and Artists (AWAI) as a direct response copywriter.

 To schedule a free, no-obligation phone chat where we can talk about what’s going on in your business and how we can work together to increase your sales, call me at 905-716-7130 or email me at [email protected]

 

Dan Storey is a renowned author, trainer, and motivational speaker with a deep understanding of personal motivation and behavioral psychology. In his extensive research on decision-making processes in business, Storey emphasizes the critical role of effective task delegation. He advocates for the importance of teamwork and building strong teams to achieve success, stressing that delegation should be executed with a proper understanding of the tasks to ensure they meet desired standards. Through his book, "The Personal Transformation Blueprint," Storey outlines strategies for creating systems and manuals that guide those to whom tasks are delegated, fostering creativity and innovation while ensuring consistency and documentation for future reference. 

Episode Outline:
(00:06:31) "Secret Superpower: Daily Actions for Success"(00:15:02) Embracing Growth Through Personal Excellence Journey(00:17:48) "Empowering Teams for Business Efficiency"(00:20:05) Effective Delegation for Business Success(00:21:57) Task Delegation for Efficient Business Growth(00:26:21) Embracing Authentic Voice in Writing and Publishing(00:30:12) Publisher Compatibility Evaluation for Authors 
Bio:Dan Storey is an author, trainer, and motivational speaker who has spent years studying the principles of personal motivation and behavioural psychology to answer two simple questions - why do we do what we do and can we influence this? As a master practitioner and trainer of NLP (neurolinguistic programming) and with a Master’s Degree in Behavioural Decision Sciences, Dan Storey truly understands the mental processes it takes to be successful in transforming the results you get in life. Through becoming one of the top natural physique bodybuilders in the UK, Dan Storey has put these principles into action to show what is possible when you put your mind to it. Dan has made it his mission to help people unleash their true potential and live life at a level they only dreamed possible.
https://www.amazon.com/Personal-Transformation-Blueprint-Powerful-Unprecedented/dp/B0CZ8GXP9Z

Personal Transformation Blueprint is my book that outlines the mental challenges associated with making major changes in life. People often set goals but fail to achieve them because of the same mental patterns that run for everyone. Understanding and overcoming these mindset elements is the way to guarantee success in any change you want to make.

 

Joe Pallo, a seasoned sales coach with over 35 years of experience and more than 30,000 sales calls under his belt, brings a unique perspective to the components of an effective earnings sales system. He firmly believes that sales success hinges not on self-promotion but on earning the right to advance with the client through genuine understanding of their current reality. Joe emphasizes the need for flexibility in sales presentations, drawing an analogy to the unpredictability of parenthood, and champions the critical role of emotional connections and heartfelt belief in building genuine client relationships. Through innovative strategies like sending prospects his book, "How to Sell Nothing: The Logical Way to Make the Emotional Sale," and fostering meaningful follow-up discussions, Joe Pallo has guided countless clients towards significantly enhanced production without additional effort.

Episode Outline: 
(00:02:39) Building Emotional Connections in Sales(00:12:38) Active Listening in Sales Differentiation(00:15:05) Enhancing Sales Skills Through Online Platforms(00:21:24) Building Relationships in Sales Through Chicken Poop(00:23:27) Emotional Relationship-Building for Successful Sales(00:29:20) Engaging Readers Through Conversation: Book Outreach
Strategy(00:33:20) Relationship Building through Meaningful
Conversations 
Bio:
Since 2017, Sales Coach and Game-Changing Trainer to Top Producers, Joe Pallo has guided 100’s of clients across multiple industries to double or triple production without working harder. His point of differentiation is his emphasis on mastering the art of the emotional connection. Building on 35+ years of direct selling experience and well over 30,000 sales calls, he empowers top performers to follow his E.A.R.N.I.N.G™ Sales System to bring about decisive and lasting results across industries ranging from financial services to retail to agriculture. He says that the two most powerful words in sales are “What else?” They are also the most underused.

http://www.convertsalesfaster.com

By making mistakes that have cost the sale, Joe has great advice on how that can be avoided through his E.A.R.N.I.N.G™ Sales System that your audience can use today. It’s a great tool to assist in selling more in less time. Check it out for yourself today!

 

Mark Wonderlin is a visionary founder with over a decade of experience in marketing and advertising, excelling in various disciplines including video production. Recognizing the shift towards video content, he established Mosaic Media Films to produce compelling videos that align with clients' business goals and foster deeper connections with audiences. Wonderlin believes in the synergistic power of marketing and video to increase trust, build loyalty, and drive business growth. He encourages businesses to embrace video as a strategic tool, offering valuable resources and guides through the Mosaic Media Films website to help them create impactful videos that resonate with their target market.

Episode Outline:
(00:02:31) Essential Videos for Business Marketing Success(00:06:41) Harnessing Video's Marketing Potential Through
Testing(00:14:45) Transformative Customer-Centric Video Storytelling(00:16:28) Transformation Stories: Building Trust Through
Testimonials(00:18:14) Crafting Videos Aligned with Target Audience(00:28:30) Lead Magnet Book Strategy for Authors 
Bio:
Meet Mark Wonderlin, the visionary founder of Mosaic Media Films, a leading force in the world of video production and marketing. With a passion for crafting creative business videos that don't just captivate but convert, Mark has carved a niche for himself in the video marketing industry. As the driving force behind Mosaic Media Films, Mark brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content. Mark collaborates closely with clients, delving into the sales & marketing strategies of their businesses and funnels. This deep understanding allows him to create videos strategically tailored to drive traffic and boost sales. In the digital world where content is king, Mark stands out by not just creating visually stunning videos but by ensuring they align seamlessly with the client's broader marketing objectives. Mark and his team’s commitment to excellence and innovation has earned Mosaic Media Films the highest-rated video production company in Austin.

https://mosaicmediafilms.com/resources

For viewers who want to learn more about video but don't know where to start, you can get a variety of great tools, quizzes, checklists, and videos for Free (no email required) by going to Mosaic Media Films Dot Com Forward Slash Resources.