First impressions matter! You only have a few seconds in today’s crowded online world to grab your perfect client’s attention. On today’s episode Ruben Alvarez joins Kim and shares how you can create an amazing 3 second hook that will cause others to stop and pay attention to what you are saying.

Highlights Include:

• Why human psychology does not work• The words you choose matter• How to know your audience and what attracts them 

Ruben Alvarez is a brand consultant and author. His primary message is sales will bring you money, but brand will bring you legacy. He has been featured in Forbes, Business Insider, yahoo finance/news, Los Angeles tribune, LA Style Magazine, Distrupt, thrive global and many more for his tactics regarding brand development. Ruben is an advocate for businesses and people to create a magnetic brand in which the client comes to you.Social Media –@ I Am Ruben Alvarez