OnBase: Smashing Sales and Marketing Misalignments

Ep. 329 | Building a Brand in a Highly Competitive Marketplace


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With the competitive marketplace, how do we successfully build a brand? In such a chaotic environment - COVID-19, the Great Resignation, and now an economic downturn, how do we attract and retain top talent? In this episode, Julia Stead dives into the practicals on implementing a systematic marketing plan, focusing on investment, marketing research and analysis, and understanding the growth stages of the company. Listen closely as she offers advice on what leaders can do to attract and keep top talent and the ways to create a supportive work environment. Tune in!

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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