Every copywriter has heard the same question: “What’s the best book to learn copywriting?”
In this episode, we dive into nine essential books every copywriter should read, from timeless classics like Breakthrough Advertising to modern mindset shifters like Alchemy and Key Person of Influence.
But the real gem of this conversation?
The controversial advice at the end: why the best way to become a great copywriter might just be to stop reading and start writing.
Books Mentioned
1. The 4-Hour Workweek — Tim Ferriss
2. The Advertising Solution — Brian Kurtz & Craig Simpson
3. Purple Cow — Seth Godin
4. Alchemy — Rory Sutherland
5. Key Person of Influence — Daniel Priestley
6. The Ultimate Sales Letter — Dan Kennedy

Key Takeaways
Principles don’t age. Copywriting trends change, but human behaviour doesn’t.

Being “safe” kills creativity. Stand out like a Purple Cow.

Learn to think, not just to write. Behavioural insights > formulaic hacks.

Position yourself as a key person of influence. Niching down multiplies opportunity.

Stop reading so much — start writing. Mastery comes from doing, not just studying.
The Controversial Truth
“If you want to get great at copy, stop reading and start writing.”
Books can inspire, but writing every day builds intuition, persuasion, and rhythm.

Analyse ads. Deconstruct headlines. Rewrite winning emails.
That’s how real copywriters get good.
Connect & Continue
* 💬 Which copywriting book changed your career? Drop it in the comments.
* 🔔 Subscribe for more grounded conversations about writing, marketing, and business growth.