In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in

sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards.

In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’re selling a course, service, or even physical products.

You’ll discover:

* The Offer Hook That Stood Out – Why “earn £350/hour” beat generic “learn copywriting” promises.

* The Unique Mechanism – How identifying 5 core pillars made the course different (without making anything up).

* 18 Months of Reciprocity – The value of emailing without selling… and why it made launch day a no-brainer for buyers.

* Building in Public – How showing behind-the-scenes stoked demand before the cart even opened.

* The Secondary Benefit Principle – Why adding a second aligned benefit can be the real sales driver.

* Risk Removal Done Right – The double guarantee that made saying “yes” feel safe.

* Post-Launch Momentum – Using student results to create FOMO for the next enrolment.

* Price Increases With Integrity – How structured launch phases encouraged early action (and built trust).

This isn’t theory, it’s the exact blueprint that turned a tiny 1,400-person email list into a multi–six-figure business.

If you want to see the actual emails that sold the course, stick around until the end, I’ll tell you how to get them.

Is it still possible to hit 6-figures as a copywriter in 2025?
Short answer: yes but the game has changed.
In this solo episode, I break down the real roadmap my most successful students are using to build profitable copywriting businesses from scratch (many hitting £10K–£20K/month without spending their lives in the DMs or ghostwriting tweet threads).
You’ll get the 7 exact steps that consistently produce high-income earners, even if you’re just starting out.
Forget the recycled advice. This is about what is actually working now.
Whether you're stuck under 3K/month or want to scale more sustainably, this episode is your blueprint.
In This Episode, I talk about:
Why generalist copywriters stay broke, and what to do instead
How to actually study great copy (hint: it's more than saving swipe files)
The surprising power of genuine relationships over cold pitching
How to use AI to 10x your outreach without losing the human touch
Why consistent follow-up is your secret weapon
How to lead with value, not desperation
The simple pricing psychology that increased my average project fees overnight
This isn’t overnight success stuff.
The highest-paid writers I mentor/coach have one thing in common: they play the long game with discipline and intention.
If you're serious about building a six-figure writing business, one that gives you more freedom and better clients this episode maps it out step by step.

In this special episode, I answer questions submitted via Instagram, covering everything from the mindset and values behind successful business relationships to starting over with zero audience, leveraging AI in copy, and the controversial line between values and politics in business.
This is an honest, strategic, no-hype session loaded with insights for freelancers, copywriters, and business owners alike.
If you’ve ever wondered what tools, traits, or tactics actually matter in building a long-term business, this one’s for you.
Some of What I talk about in This Episode:
01: Traits That Earn (and Lose) Respect in Business
→ Why doing what you say matters more than hype
→ The quiet power of punctuality and consistency
→ Why trend-chasing and flakiness kill credibility
02: Starting from Zero: No List, No Network—Now What?
→ The simple mindset shift to rebuild from scratch
→ Real-world strategies to find and help people without expectation
→ The underestimated value of networking and no-risk offers
03: Starting a Business in a New Industry
→ Why ultra-endurance could be a goldmine
→ The hidden value in “boring” service businesses
→ How to spot untapped potential in legacy sectors
04: Do You *Need* Social Media to Be a Copywriter?
→ Short answer: No.
→ Long answer: Depends on your business model
→ When it’s a liability vs. when it’s a leverage point
05: Best AI Editing Tools (And Why It Doesn’t Really Matter)
→ The surprising truth about tool choice
→ What matters more than the tool you use
06: How Good is AI for Copywriting?
→ The benefits: research, editing, ideation
→ The risks: sounding “right” but failing to connect
→ Why AI won’t make up for lack of skill or emotional nuance
07: Talking Politics, Values & Clients
→ When sharing your views builds stronger client rapport
→ Why values ≠ party politics
→ The types of clients you *want* your opinions to repel
Notable Quotes:
> “Consistency is a massive thing. If someone’s just chasing trends, I find that a red flag.”
> “I’d find people I could help and do it with no expectation—because business is about people.”
> “Social media is a long game. If you need clients now, outreach beats Instagram every time.”
> “AI is good. But until you’ve honed your craft, you won’t know if it’s *good enough*.”
> “If someone gets overly emotional about your opinion, they’re probably not your client.”
Final Takeaway:
You don’t need perfect tools or 10K followers to build a durable business.
Show up.
Do what you say.
Know your values.
And don’t be afraid to polarise when it comes to what matters.

In this deeply inspiring episode, Mike sits down with Phil Robertson, the creator of the Flawed Hero Marathon, a midnight running event that blends radical inclusivity, human resilience, and raw community power.

What started with a cardboard cutout of Phil’s late father and a Facebook post has evolved into one of the most meaningful and emotional endurance events on the UK calendar.
From battling the ego-fueled world of mainstream marathons to supporting runners with cerebral palsy, multiple sclerosis, stage 4 cancer, and even a Morrison’s mobility scooter, Phil shares what it really means to show up, both for yourself and for others.

If you've ever questioned what you're capable of, this episode is your reminder: you're more than you think.
What We Discussed:
* Why Flawed Hero is more than a marathon, it’s a movement
* The real purpose behind charity running events (hint: it’s not the medal)
* How to challenge your self-imposed limits through community and story
* Why “running time” is often the least important metric
* The surprising mental health power of midnight marathons and micro-communities
* What “post-marathon blues” really feel like, and how to beat them
* How biohacking, breathwork, and barefoot grounding fit into the Flawed Hero mindset
* Why every runner needs to find their “fellow weirdos”
Memorable Quotes
“We’re not perfect, but we’re not broken either. We’re flawed heroes.”
“The marathon isn’t about speed. It’s about belief, resilience, and community.”
“Running is the therapy. The real marathon starts at mile 20 of your life.”
“Some people run sub-3 hours. Others push a mobility scooter through the night. *Both* are heroes.”
“Fundraising isn’t about perfection. It’s about showing your pain, your joy, your reason.”
Tools, Books & Mentions
* Book Recommendation: Key Person of Influence by Daniel Priestley
Final Five (Rapid Fire Round)
* Go-to coffee order? Flat White
* One platform you’d delete? Instagram – “Let’s just drop the gram.”
* Dinner party guests? His late parents and comedian Michael McIntyre
* Advice to get where he is? “Be resilient. Be persistent. Find your fellow weirdos.”
* Top book pick? Key Person of Influence more relevant now than ever
If You Liked This Episode…
👉 Like, share, and subscribe.
👉 Tag a friend who needs this reminder: they are more capable than they think.
👉 Want to run a midnight marathon with 100 legends in 2026? Follow [@flawedheromovement](https://www.instagram.com/flawedheromovement) for updates.

In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out.

Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers.

Together, we dive deep into why the online fitness world is broken, how social media has warped what it means to be a “coach,” and the truth about business mentorships that prey on insecurity and inexperience.

Whether you're a personal trainer, coach, or just someone navigating this noisy online space, this episode will challenge your assumptions, call out the fluff, and show you what real growth looks like in business and in life.

What we Discuss:

Why many “online coaches” are really just marketers with no client results

The real reason PTs need coaches themselves, even if they already “know the info”

Why mentorship without experience is dangerous for both coach and client

The damaging loop of dopamine hits from likes, follows, and aesthetics

How Jewade uses personal transformation as a tool to help coaches build a business

The difference between short-term vanity and long-term credibility

Why most fitness business mentors should be on a one-way flight to Dubai

How AI will expose underperforming coaches, and why that's a good thing

🗣 Memorable Quotes

> “If you’re not delivering a result, you’re not a coach – you’re a marketer.”

> “AI won’t replace the human connection. But it will flush out the ones who were never coaching to begin with.”

> “Most people don’t need more knowledge. They need systems, structure, and support.”

> “A textbook doesn’t prepare you for real-life clients. People do.”

> “You’re not lazy. You’re just trying to fight ingrained habits with zero tools.”

Tools, Books & Mentions

* Book Recommendation: Unreasonable Hospitality – an unexpected gem on the power of service

* Instagram

Final Five

* Go-to coffee order? Mocha (even when dieting, just swap for sweeteners)

* Social media platform you’d delete? TikTok

* Dinner guests (alive or dead)? Mike Tyson, a gorilla (yes, really), and Messi

* Most powerful business lesson? Invest early. Invest often. Don’t rush.

* One word that defines his coaching? Relatability

📢 Like This Episode?

If this episode got you thinking differently about fitness, coaching, or business mentorship, help us spread the message:

🔔 Subscribe

👍 Like

💬 Drop a comment

🔗 Share with a friend

Freedom Kickstarter Podcast is where honest conversations meet practical business growth.

In this raw, honest, and deeply reflective episode of the Freedom Kickstarter podcast, I sit down with long-time online coach Jonathan Hamilton Potter founder of Reinvent Dadbod for a conversation that’s about so much more than business.

Jonathan opens up about the real behind-the-scenes of running a coaching brand, including the mental health

battles no one sees, the crash-and-burn of a failed business partnership, and what it’s really like to run a business while managing ADHD and depression.

Expect stories that punch, practical insight, and perspective-shifting moments all from a man who’s spent nearly

two decades in the trenches of coaching and content creation.

Whether you’re a coach, creator, or just someone trying to figure out how to stay consistent through the chaos, this episode is for you.

What We Discussed:

How Jonathan went from near rock bottom to building Reinvent Dadbod

Why “just doing the thing” might be the most powerful antidote to depression and procrastination

The real cost of a bad business partnership (and what to do if you’re in one)

How to operate a business when mental health isn’t on your side

What ADHD really looks like behind the scenes (not just TikTok stereotypes)

The truth about motivation, self-worth, and getting stuff done when you feel like sh\*t

Why transparency beats perfection in online coaching

The power of doing less but better when you're overwhelmed

Jonathan on Mental Health & Business:

“When you do what you’re putting off, the fog lifts. That’s always been the quickest way out of it for me.”

“I don’t want to build a business that relies on me being perfect — because I’m not. And I won’t pretend to be.”

About Jonathan:

Jonathan Hamilton Potter is an online coach and founder of Reinvent Dadbod, a fitness coaching program specifically designed for dads who want to reclaim their energy, health, and identity. With over 17 years of experience in the fitness industry — and hard-earned wisdom from the battles of self-employment, parenthood, and personal setbacks — Jonathan is known for his no-fluff, deeply human approach to coaching.

Find Jonathan online:

Instagram: [@reinventdadbod](https://www.instagram.com/reinventdadbod)

Website: [reinventdadbod.co.uk](https://www.reinventdadbod.co.uk/home)

Final Five:

1. Book recommendation:

The Millionaire Fastlane* by MJ DeMarco — “Ignore the name. It’s not a get-rich book. It’s about what it really takes to build something that lasts.”

2. Coffee order:

Skinny flat white — or a cortado when he’s feeling fancy.

3. Social media platform to delete:

Facebook — “No one sees anything anymore. It’s basically useless.”

4. Dinner party guests:

* Mike Tyson

* Gordon Ramsay

* Marlon Brando

5. One piece of advice for others:

“Just do the thing. You won’t learn what works until you do something — even if it fails.”

If you’re building a business while battling your own mind, this episode is a reminder you’re not alone — and there’s always a way forward.

In this candid, no-BS episode of the Freedom Kickstarter podcast, I sit down with Stu McKenzie, a high-ticket

sales veteran and sales team builder for an unfiltered conversation about what it really takes to sell premium offers, scale your income through sales calls, and avoid the common traps most coaches fall into.

Stu unpacks the difference between objection handling and objection awareness, and why rapport isn't about talking football or the weather, and how to build a sales process that converts without relying on gimmicks or fake scripts.

This one’s a deep dive covering everything from beginner closers to elite-level persuasion tactics, frameworks vs scripts, UK vs US sales cultures, and how to sell without losing your soul.

What we Discussed:

* Why most people completely misunderstand what sales conversations are actually for

* The hidden fears behind most objections (and how to spot them early)

* The REAL reason “high-ticket” isn’t just about price and what matters more

* Why being a “friend” on a sales call might lose you the client

* How to lead conversations that challenge people without being pushy or fake

* What scripts are good for (and where they go wrong)

* Why Stu believes proof and *positioning* matter more than pitch decks

* How the UK and US markets think completely differently about buying

* Where to draw the line: when your offer should (and shouldn’t) involve a call

* What hiring a sales team actually looks like and why most business owners mess it up

Stu’s Take on Sales:

> "Sales is just a conversation between two adults, if you can’t challenge people, you shouldn’t be selling."

About Stu McKenzie:

Stu is a sales consultant and team builder who helps founders move from solo high-ticket closer to full-blown

sales team operator.

From closing on £99 challenges to scaling teams for 6- and 7-figure businesses, Stu’s known for his straight-talking

approach and deep expertise across the psychology of buyer behaviour, objection handling, and strategic team development.

Follow Stu on Instagram

✋ The Final Five:

1. Book recommendation:

Never Split the Difference by Chris Voss — for learning negotiation tactics that actually work.

2. Coffee order:

Cortado (addicted, in his own words).

3. Social media platform to kill:

Meta — no hesitation.

4. Dream dinner guests:

Jeffrey Epstein (for questions, not celebration), 50 Cent, and… an unnamed third who definitely shouldn’t be picked by Epstein.

5. One piece of advice:

> "You’re gonna have to eat some shit. Do the hard reps. Sales is still the easiest, lowest-risk path to making real money online,

but you’ve got to knock on doors before they open."

🎧 Listen now, take notes, and if you’re serious about improving your sales game this one’s unmissable.

In this jam-packed episode, Sam McKenzie a performance nutritionist and founder of Science to Health joins us to unpack the real science behind nutrition, health trends, and working with elite athletes.

Whether you're a coach, athlete, weekend warrior, or someone sick of misinformation online, this episode

is an eye-opener.

We get into the real-world practices vs theory, and Sam pulls no punches on pseudoscience, poor supplement advice, and the TRT craze sweeping through social media.

Expect to leave with a more critical lens, clear strategies, and a much better understanding of how to optimise your body safely.

Topics We Covered:

* Why Sam refuses to niche down and why that’s worked for him

* How he broke into working with elite athletes (and the DMs that started it all)

* The shocking truth about weight cuts in combat sports

* Why most “scientific advice” passed down in sport is wildly outdated

* Dangerous trends in fitness culture: laxatives, dehydration, and sauna abuse

* Why detoxes, alkaline water, and supplement stacks are a scam for most people

* TRT and testosterone myths: when it is needed… and when it’s a disaster

* The dark side of overtraining—and how social media fuels it

* Recovery myths vs reality (spoiler: compression boots aren’t the answer)

* How Sam balances science with empathy in his client work

* When more isn’t better, and why your stress might be your biggest health block

🧠 Final Five Questions:

1. Most Recommended Resource:

My Sport Science Academy

MNU Certification by Martin MacDonald

2. Go-to Coffee Order:

Caramel cappuccino (yes, even the nutritionist treats himself)

3. Social Platform to Kill Off:

Instagram — or at least regulate the misinformation

4. Dream Dinner Party Guests:

Gary Brecka (for a challenging conversation)

Paul Smith (comedian)

Danny Lennon (nutrition educator)

5. #1 Piece of Advice for Aspiring Coaches:

“Slow down. Do quality work. Stop chasing shortcuts—build something real.”

Enjoyed this episode?

Like, share, and leave a review to help us reach more listeners. Got feedback or a guest recommendation? DM us!

Catch you on the next one.

In this episode of the Freedom Kickstarter Podcast, Mike sits down with Cath Rearhorn, founder of Kind Copy, to talk about building a sustainable, service-based business using words that work and feel good.

From her unexpected journey from academia to personal training to copywriting, to running a thriving agency alongside her family, Kath shares an unfiltered look at what it takes to create copy that converts without twisting the knife.

We unpack the evolution of her bespoke and group offers, how AI has transformed her workflow, why copywriters

need more than just “words,” and what it means to truly build a business you want to be in not escape from.

Expect a conversation packed with wisdom, wit, and war stories from the world of marketing, business building, and being kind without being soft.

Key Topics Covered:

-The story behind Kind Copy and why kindness is strategic, not soft

-Building out group vs bespoke offers

-How Kath uses AI to increase clarity, reduce burnout, and surface patterns

-Business lessons from hitting breaking point (literally)

-Separating personal from business finances to create stability

-Why working with family saved her business and the pros/cons of it

-Copywriting beyond fitness: evolving the niche

-The unspoken power of *talking to your audience when you're not selling*

-What bad vulnerability looks like (and how to avoid it)

-What most fitness pros still get wrong in their content

Final Five:

1. Book gift: Anything by Rory Sutherland

2. Coffee order: Flat White

3. Delete a platform: LinkedIn—“I don't think anybody would notice”

4. Dinner party guests: Rick Mayall, Angela Lansbury (as Jessica Fletcher), Stevie Nicks

5. Advice for new copywriters: “Learn from people who’ve done it but develop your own style through practice.”

🔗 Connect with Cath:

Instagram: [@kindcopyuk](https://www.instagram.com/kindcopyuk)

🔁 If You Enjoyed This Episode:

Like, comment, and share

Subscribe to the show for more real-talk convos with founders, marketers, and freedom-first builders

Today’s guest is Jack Gadd, a men’s fat loss coach known for his consistent, grounded approach to online coaching.

From engineering day jobs and protein bar subscription boxes to managing 100+ coaching clients, Jack breaks down how he built a coaching brand that prioritizes results over reels and long-term change over short-term fads.

We explore:

-The state of the online coaching space and how it's shifted in recent years

-Why following trends hurt Jack’s business—and how getting back to fundamentals rebuilt it

-The hidden downside of going viral and growing a follower base that doesn’t convert

-The exact strategies Jack used to niche down and attract the right kind of clients

-What it’s really like to juggle 80–100+ coaching clients and still make family time work

-The importance of mentorship, accountability, and investing in your own development

-Jack’s pivot from failed subscription box owner to fat loss authority

-Why working with people for free early on still works—and how it accelerated Jack’s success

-What being your own ideal client does for your content, message, and conversions

-Jack’s full day breakdown, from 5AM check-ins to 7PM bath time chaos

🔑 Key Takeaways:

* Don’t chase trends: Chasing virality diluted Jack’s message and attracted the wrong clients.

* Stick to fundamentals: Consistency and results still matter more than likes and views.

* Mentorship matters: Business growth accelerated when Jack got (and kept) a mentor.

* Start simple: Working with clients for free built trust, testimonials, and momentum.

* Be your own case study: Jack’s content is a mirror of his life and that’s what connects.

Final Five with Jack:

1. Book Recommendation:

The Psychology of Money by Morgan Housel

$100M Leads by Alex Hormozi

2. Coffee Order:

Dieting? Americano with a splash of milk

Not dieting? Flat white

3. Social Platform to Delete:

Pinterest (“So my wife stops sending house project ideas.”)

4. Dinner Guests:

Warren Buffett

Elon Musk

Paul Walker

5. Advice to His Younger Self:

“Get skin in the game. Coach people for free. Build proof before you build offers.”

🎧 Like This Episode?

Tap Subscribe, leave a review, and share this with someone ready to turn a coaching hustle into a sustainable business.

Until next time stay consistent, stay committed.