In this episode of the Freedom Kickstarter podcast, Mike sits down with Kevin, a copywriter who transitioned from being a
professional chef to running a thriving email marketing business.
They dive into Kevin’s journey, his approach to cold outreach, and his new performance-based email marketing offer that gives business owners an all-you-can-eat email service with a results-based payment model.
Kevin shares insights into the challenges and rewards of working for himself, managing his time around family life, and how he structures his workflow to balance client work and growing his own business.
He also breaks down why email marketing remains his favourite platform and why AI won’t replace skilled copywriters anytime soon.
Key Takeaways:
- Kevin’s transition from chef to copywriter and how he landed his first client.
- The power of cold email and how Kevin gets rapid responses from prospects.
- Why he focuses solely on email marketing and how he manages clients effectively.
- The importance of structuring work to fit a lifestyle rather than the other way around.
- Insights into his new performance-based email marketing offer.
- How AI can assist copywriters but won’t replace them.
- The reality of time freedom in business and how to manage expectations.
The Final Five:
1. If you could gift any business, copywriting, marketing, or mindset book to anyone, which book would you choose and why?
- The Chimp Paradox by Steve Peters – Kevin finds this book incredibly useful for managing mindset and overcoming imposter
syndrome.
2. We’re going for coffee, and I’m buying. What are you having?
- Flat white – unless he’s in triathlon season, in which case it’s a black Americano to cut calories!
3. You’re in charge of the internet for a day and can get rid of any social media platform. Which one are you removing?
- TikTok – Kevin finds it to be the ultimate time-waster and has removed it from his phone to avoid endless scrolling.
4. You’re hosting a dinner party and can invite three guests, living or dead. Who are you choosing?
- Marco Pierre White – because he’s the best TV chef ever and would do the cooking.
- Tupac – because of Kevin’s love for rap music and Tupac’s impact on culture.
- Mark Cavendish – to discuss his cycling career and the mental challenges of elite performance.
5. Where can people find out more about you?
- Best place to connect: [emailrenegades.com](http://emailrenegades.com)
Thanks for tuning into this episode of the Freedom Kickstarter podcast! If you got value from today’s conversation, hit that subscribe button, leave a review, and share it with someone who needs to hear it.
See you in the next episode!

In this episode of the Freedom Kickstarter Podcast, we sit down with creative mentor and copywriter CiCi Reagan.
CiCi specializes in helping non-boring, non-traditional personal brand owners stand out as themselves unapologetically with
the perfect words.
We dive into her journey from financial services to copywriting, her unique approach to writing, and why authenticity is key in
standing out in the crowded digital world.
Plus, we explore creative writing as a tool for healing, the cultural differences between UK and US business approaches, and how
to break free from formulaic copywriting.
What We Cover in This Episode:
- CiCi’s journey into copywriting and how a simple post landed her first clients overnight
- The importance of writing in a way that reflects your true voice, rather than following rigid templates
- How storytelling and vulnerability build trust and connection in business
- The power of creative writing in personal healing and overcoming trauma
- Key differences between UK and US approaches to business, pricing, and branding
- How to confidently showcase personality in copy without the fear of being ‘too much’
- CiCi’s foolproof process for extracting a client’s authentic voice
- Why clients will always prefer a copywriter they like over someone who is simply ‘the best’
- The role of relationship-building and setting expectations in client success
Memorable Quotes:
- “You don’t have to be anything else, just show up as yourself and people will say, ‘Can I have some of that?’”
CiCi’s Favorite Projects & Clients:
- Ideal clients: Non-traditional business owners who want to stand out and use their true voice
- Favorite projects: Deep dive website copy, brand messaging, and ongoing strategic content planning
- The unexpected joy of watching clients evolve and own their voice after working with her
CiCi’s Top Copywriting Tips:
1. Write weird stuff. Haikus, letters to your pet, stream of consciousness journaling, just get words on paper.
2. Be yourself. People remember the quirky, the raw, the real not the perfectly polished.
3. Templates are just guides. Use them to direct your thoughts but never let them dictate your personality.
4. Ask better questions. Get to the heart of what makes a person or brand unique by digging deeper than the surface.
5. Don’t overthink the CTA. Sometimes the value is in the connection, not just the sale.
Final Five:
- Book Recommendation: The Art of Asking by Amanda Palmer
- Go-to Coffee Order: Dirty chai iced latte with coconut milk
- Social Media Platform to Delete: X (formerly known as Twitter)
- Three Dream Dinner Guests: Leonard Nimoy, her late mother, Lucille Ball
- Advice for Aspiring Copywriters: Just start—pick one thing you love writing and build from there.
Enjoyed This Episode?
Like, subscribe, and share! Got a question for CeCe? Drop it in the comments, and we’ll get back to you. See you in the next one!

In this episode of the Freedom Kickstarter Podcast, we sit down with Josh Aghdam, a seasoned entrepreneur and sales expert.
With over 11 years in business, Josh has worn multiple hats—business owner, dad, and now the founder of a sales agency.
We dive deep into his journey, his approach to sales, and how he builds businesses around his strengths while maintaining a balanced lifestyle.
Whether you're a solo entrepreneur or scaling up, Josh shares valuable insights on sales, business growth, and the importance of building relationships in business.
Key Takeaways
Sales is an Extension of Your Personality – Instead of relying on high-pressure tactics, Josh believes your sales approach should align with who you are. Authenticity builds trust, and trust drives sales.
Listening is More Powerful Than Talking – Many people assume great salespeople are fast talkers. In reality, those who listen more than they speak often close more deals by understanding their client's needs.
Short-Term vs. Long-Term Sales Thinking – A pushy sales approach may get quick wins, but maintaining relationships, even after a no or a refund, can lead to bigger deals down the road.
Scaling with Intention – Growing a business isn't just about hiring and expansion. Josh explains how he scaled multiple businesses and why he eventually streamlined his operations to align with his desired lifestyle.
Selling Through Text vs. Calls – Traditional sales calls aren't dead, but Josh has found greater efficiency and success through text-based sales. It’s less invasive, more adaptable to client preferences, and ultimately drives better results.
💬 "Sales isn’t about tricking people; it’s about helping them make a decision that’s right for them."
Guest Info:

Website
Resources Mentioned:
📖 The E-Myth Revisited – A book recommendation from Josh on structuring a business that works for you, not the other way around.
Quick Fire 5:
☕ Go-to coffee order? Flat white (less mess than an Americano!)
📲 Social platform he’d delete? Twitter/X or TikTok
🍽️ Dinner guests? Muhammad Ali, Ricky Gervais, Emmeline Pankhurst
📖 Book to gift? The E-Myth Revisited
🎯 Advice for aspiring entrepreneurs? Build your business around your own strengths and start with the end goal in mind.
Josh’s insights on sales, business, and lifestyle design make this episode a must-listen for entrepreneurs looking to scale without sacrificing their freedom. If you’re struggling with sales, want to improve your process, or are considering outsourcing your sales department, Josh has the answers.
🎙️ Like, subscribe, and drop your thoughts in the comments! Have questions for Josh or our host? Leave them below!

In this episode of the Freedom Kickstarter Podcast, we sit down with Mark Simpson, the founder of Boostly, a powerhouse in the hospitality marketing space.
Mark shares his journey from growing up in a family-run hospitality business to scaling Boostly into a global brand with over 30 team members.
He dives into the importance of niching down, leveraging AI, creating a personal brand, and making business work around family life. If you're looking for practical insights on scaling a service-based business and building a brand that stands out, this episode is a must-listen.
Key Topics Covered:
- Mark’s background and how Boostly got started
- The transition from hospitality to digital marketing
- How he scaled Boostly to a global team of 32
- The importance of niching down in business
- How he used AI to streamline content and email marketing
- The power of personal branding and positioning against competitors
- How Mark integrates business with family life
- Lessons from pricing changes and how to retain ideal clients
- Why having a clear villain in your brand story is a powerful marketing tool
Notable Quotes:
- "Business should work around your life, not the other way around. That’s why I take Fridays off."
Resources Mentioned:
- Tools of Titans by Tim Ferriss
- StoryBrand by Donald Miller
- Clockwork by Mike Michalowicz
- OpenAI, ChatGPT, Eleven Labs for AI content automation
Connect with Mark:
- Instagram
- Website
Stay Connected with Freedom Kickstarter Podcast: Subscribe, like, and share the episode!

Welcome back to another episode of the Freedom Kickstarter podcast!

Today, we have an incredibly insightful guest, Dave Thompson, the founder of suada.com, an education technology platform dedicated to mastering the art of persuasion.

With over 30 years of experience in sales, Dave has transformed his life from a challenging upbringing to becoming a top mortgage advisor in the UK and working alongside renowned social psychologist Robert Cialdini.

In this episode, we dive deep into the world of sales, exploring why business owners and copywriters must learn the nuances of selling, the importance of asking the right questions, and how to build genuine relationships with clients.

Dave shares his unique frameworks and strategies that can help you elevate your sales game, whether you're just starting out or looking to scale your business.

So, grab a cup of coffee and get ready to unlock the secrets of effective selling with Dave Thompson!

In this episode of the Freedom Kickstarters podcast, we sit down with John Holt, a former magician and comedian turned high-level copywriter.

John shares his unconventional transition from performing magic tricks to crafting persuasive copy for some of the biggest names in marketing.

He dives into the lessons he learned along the way, the skills that carried over from entertainment, and how he landed major copywriting gigs using creative, outside-the-box strategies.

If you're looking for a fresh perspective on breaking into the industry, this episode is packed with golden insights.

“Copywriting is a lot like magic—you have to capture attention, build curiosity, and deliver a payoff that leaves an impact.” – John Holt

What We Talk about:

✅ How John transitioned from magic and comedy to copywriting.

✅ The skills from performance that translate into writing persuasive copy.

✅ The importance of messaging, positioning, and human psychology in sales copy.

✅ Creative approaches to landing high-level copywriting gigs.

✅ How working under industry experts helped accelerate John’s career.

✅ Why copywriting isn’t about templates, but about energy and connection.

Mentioned in This Episode:

John’s background in magic, comedy, and entertainment.

The influence of The Adweek Copywriting Handbook by Joe Sugarman.

How personalized outreach helped John land gigs with Chris Orzechowski, Jeff Walker, and No Pants Project.

The importance of crafting engaging messaging vs. following strict copy templates.

Why understanding human behaviour is key to compelling sales copy.

Connect with John:

📱 Follow onFacebook

Enjoyed This Episode?

If you enjoyed this episode, please subscribe, leave a review, and share it with someone who might find it valuable. Your support helps us continue bringing in top-tier guests to share their experiences and insights.

Welcome to today's episode, where we dive into the world of webinars and high-ticket sales presentations with our guest, Connor Gallagher.

With over six years of experience specializing in this niche, Connor has worked extensively with info businesses, coaches, and consultants.

In this episode, we explore the evolving landscape of digital marketing, particularly how attention spans and social media trends have shifted the focus towards shorter, more impactful content.

Connor shares his journey from a novice copywriter to a successful strategist, revealing insights on the importance of human touch in copywriting amidst the rise of AI.

We also discuss the future of webinars, the significance of personal branding, and how to effectively connect with audiences in a saturated market.

So, whether you're a seasoned marketer or just starting out, this conversation is packed with valuable takeaways to help you elevate your copywriting game.

Let's go!

Al Clunnie tells us what life is like as a freelance copywriter

Join entrepreneur and elite triathlete Pete Pastides as he shares the highs and lows of his inspiring journey to success.

What's it REALLY like to run a marketing agency?