Hassan Mushaid, an accomplished professional with a rich background in dentistry and business, specializes in marketing strategies for dental practices. Mushaid started his journey as a dental nurse, pivoting over time into the business and marketing side of dentistry due to his strong tech and business skills. He believes in performance marketing strategies for dental practices, a view shaped by his diverse experience in roles such as practice manager, business development manager, and territory manager for Invisalign. Mushaid emphasizes the importance of data, effective communication, and education in marketing, and uses his understanding of investment strategies and risk appetites to create marketing strategies that resonate with patients and boost revenue for dental practices.

Here’s what to expect this episode:

• Tracking lifetime value is crucial for dental practices to make informed decisions about marketing strategies and investments.

• Creating a positive patient experience builds trust and leads to patients accepting more extensive treatments over time.

• Video marketing is essential in dentistry to engage with digital learners and effectively communicate with patients.

• Understanding the lifetime value of patients emphasizes the importance of long-term patient retention and satisfaction.

• Dental software providers have an opportunity to offer insights and marketing functionality to support practices.

• Creativity in marketing strategies is key for dental clinics to establish a strong brand identity and stand out in the industry.

Connect with Hassan Mushaid:

https://www.linkedin.com/in/hassanmushaid/?originalSubdomain=uk

Connect with Stan Kinder:

https://www.everythingdso.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices