Author Nir Eyal joins the podcast for a discussion around his NY Times best-selling book “Hooked: How to Build Habit Forming Products.” Nir explains the 4-step process around building products that capture people’s attention. From Facebook to WhatsApp to Pinterest – Nyer has spent years contextualizing academic research, applying it to help entrepreneurs build habit-forming products.

Our website with all the archives: http://www.influencereconomy.com/

Nir is a pioneer when it comes to self-publishing. He details the journey of his book becoming a best seller and how his blog, community, and self-published e-book helped land his book on the NY Times list. It’s an amazing story that all writers can learn from.

• How Nir started writing his blog to answer his own questions about how products create habits
• How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model
• How Facebook & WhatsApp nailed the Hooked model
• The difference between vitamins (nice to have) and pain killers (must have) when building products
• A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment
• How podcasts apps. like Stitcher form habits for their listeners
• The GEM model (Growth, engagement, monetization)
• How Nir’s career transitioned from entrepreneur into story-teller
• How Nir reach the NY Times best-seller list with the help of his community of blog readers

Nir's website and connectig wtih him on Twitter: http://www.nirandfar.com/ https://twitter.com/nireyal

Ryan on Twitter: https://twitter.com/ryanjwill

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