On the latest episode of History Factory Plugged In, host Jason Dressel sits down with bestselling author and business consultant Ram Charan to discuss his new book, “Rethinking Competitive Advantage: New Rules for the Digital Age.” The man dubbed the “most influential consultant alive” by Fortune magazine discusses how companies can stay relevant amid changing technology, why organizations fail and what they can do to avoid it.

Company history comes alive with History Factory Plugged In. We explore the rich heritage of major organizations in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at [email protected].