August 28, 2024

Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond

46 minutes

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.

We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn.

Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights.

Key Takeaways:

Understanding social selling and its impact on your design business.
How to cultivate a consistent presence on LinkedIn.
Tips for building meaningful relationships that lead to business opportunities.
The value of showing up authentically on LinkedIn.
Strategies for overcoming mindset barriers and staying persistent.

Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!

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Learn more from Michelle here:

The LinkedIn Branding Book: https://a.co/d/9vRB5TP
Michelle J Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Podcast: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569
YouTube Channel: https://www.youtube.com/@MichelleJRaymond
Business Gold Book: https://a.co/d/bIqXhEU
Website: https://b2bgrowthco.com/

More about Michelle:

Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: "Business Gold," the first book exclusively dedicated to LinkedIn Company Pages, and "The LinkedIn. Branding Book," and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.