Why is this so important? Being able to know and likewise understand a social setting is an invaluable skill for the entrepreneur. It let's people know that your cognizant of what's going on, and your ability to be able to see that, and then engage on that same level socially is huge. It creates instant trust and likability. Some people would hear me say that and think "oh that's manipulating a situation," but it isn't. It's just basic human skills of social interaction.

Charles J. Clarke III is the creator of the BOLT personality profile test. BOLT profiling was created to help people increase sales, people skills, improve customer service skills, and build better relationships (work and personal). If you can learn about each type, you'll develop better people skills.

- Bull: Big dominant personality. Bottom line type of individuals. They don't like games. They may be a bull, but they don't like bull. Easy to read, but challenging to develop a rapport with.

- Owl: Somewhere between a bull and a sheep and asks lots of questions, ie : who? Analytical and detail oriented.

- Lamb: Shy and quiet personality, agreeable, avoids conflict, hard to read. an be emotional, but usually empathetic.

- Tiger: Fun loving, bouncy, all over the place, strong, self confident, quick decision maker.

Match people, and you'll be on your way to making more friends, closing more deals, and becoming a person of influence.

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