OnBase: Smashing Sales and Marketing Misalignments

Ep. 333 | Where Are We Going with First-party Data?


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It is no secret that changes in data policies are taking place and that we are moving towards a cookieless future. Is this something marketers should be afraid of? In this episode, Louis Cohen argues otherwise by presenting the ways companies can leverage by mindfully managing data. He tackles how the tools to thrive exist, but companies need to know how to piece them together. Tune in!

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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