OnBase: Smashing Sales and Marketing Misalignments

Ep. 334 | Executive Buy-in for Successful Digital Transformation


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With all the technology and tools available at our disposal, companies should consider ways to transform digitally to keep up with the times. How do we promote and execute this journey for organizations? Sandesh de Silva discusses how executive buy-in is necessary for a successful digital transformation. He provides advice on setting goals, coming up with a strategy, and attracting and retaining stakeholders with the right mindset. He stresses the importance of asking questions to get the right answers and advises leaders to do their homework before embarking on a digital transformation journey.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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