State Of Client Acquisition

Ep. 34 - Being Respectfully Authentic On LinkedIn (feat. Anric Blatt)


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A real treat. Anric Blatt is one of my favorite people on LinkedIn. He's funny, knowledgeable, and a real force of nature, churning out supportive comments by the truckload with a dazzling array of fonts, emojis and personalized GIFs.

He and I have a bit of a running joke on LinkedIn where I post some rant against "vulnerability" on LinkedIn and he reminds me that we need to be authentic and include our whole personality into our LinkedIn presence. And he enjoys painting me as the "BUSINESS ONLY" thought police on LinkedIn who yells at people "This is not Facebook!"

So one day we decided to battle it out and ran a zoom call with a select crowd of participants. We covered what I now in retrospect call Toxic Vulnerability on Social Media, Anric explains his model of the funnel he helps his clients with, we discuss tons of concepts like Respectful Authenticity, "Swinging the Monkey", and towards the end he even gives me some tough love on my content.

You'll enjoy this one.

Time Stamps:

2:30 Banter & Intros

11:50 Anric's concept of Respectful Authenticity

13:40 My presentation on To Be Or Not To Be Vulnerable on LinkedIn

19:20 Anric's take: Good and bad examples of Authenticity on LinkedIn

25:40 Andy Smith - one guy who gets it 100% right according to Anric

33:00 Andrew Pancholi deep dive: The most interesting man in the world underselling his interesting-ness.

38:00 The one-sentence persuasion course by Blair Warren - the Core of Anric's LinkedIn Strategy

46:00 Anric's Funnel

51:30 Excellent hack to ignite relationships with new LinkedIn connections

55:30 Is it ok to admit to your faults on LinkedIn?

58:00 Michal's Funnel & Pot Methodology

1:03:30 Anric's Authenticity share - what he REALLY hates doing

1:07:00 No two funnels should be the same

1:08:30 Anric giving me a teardown of my content

1:19:00 Wrapup

1:22:15 Q&A - On Funnel Lubricants and Automation

1:23:50 Swinging The Monkey


You can find Anric Blatt on LinkedIn Here:

https://www.linkedin.com/in/anricblatt/

Here is my Burned Toast post Anric referenced:

https://www.linkedin.com/posts/mbohanes_foodwaste-itgetsbutter-activity-6853968657207373824-YnVK

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State Of Client AcquisitionBy Michal Bohanes

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